Thursday, July 31, 2003

Publishers should look to younger markets for substantial sales growth in 2003 FIPP/Zenith Optimedia World Magazine Trends 2002/2003

Publishers should look to younger markets for substantial sales growth in 2003 FIPP/Zenith Optimedia World Magazine Trends 2002/2003

Magazine publishers should look to developing Asian economies such as China and South Korea for substantial sales growth over the next 12 months, according to figures from the FIPP/Zenith Optimedia World Magazine Trends 2002/2003. As traditional markets continue to stagnate, ChinaÂ’s role in the global magazine sector has grown substantially, it is now home to three of the top 10 global general interest magazines.

(PRWEB) October 2, 2002

Magazine publishers should look to developing Asian economies such as China and South Korea for substantial sales growth over the next 12 months, according to figures from the FIPP/Zenith Optimedia World Magazine Trends 2002/2003. As traditional markets continue to stagnate, ChinaÂ’s role in the global magazine sector has grown substantially, it is now home to three of the top 10 global general interest magazines.

The revised edition of the FIPP/Zenith Optimedia World Magazine Trends 2002/2003 book published by the International Federation of the Periodical Press (FIPP), shows that worldwide magazine advertising has slipped back to 1998-9 levels, those experienced prior to the technology boom and the peak of the international magazine markets. However, circulation revenues - which still make up the bulk of revenue in most major markets except the US, Germany and Italy - were mostly stable in 2001, meaning countries which rely less heavily on advertising escaped the worst of the depressed conditions.

The only data source of its type also indicates that, despite the adverse conditions, some magazine markets managed to increase their share of ad markets in 2001. Magazines in Finland experienced a drop of 1.1%, but in a market where total media adspend fell 5.3%, this translates into a healthy 1.2% increase in their share of the national ad market. Spain saw its media adspend drop by 5.8%, although magazines escaped with only a 0.5% fall, and so increased their share of the ad market from 13.1% in 2000 to 13.8% in 2001.

Though comparatively small, the Russian market also saw magazine advertising revenues increase by an estimated 60% from $100million to $160million in 2001. The $24bn US magazine market has been hardest hit by the advertising slowdown in 2001. Last year publishers faced advertising losses of 10% for consumer titles and 22% for business publications. It is estimated that ad spend for consumer magazines fell from $17.7billion to $15.9billion, while advertising in business titles fell from $10.8billion to $8.4billion.

The FIPP/Zenith World Magazine Trends 2002/2003 handbook provides comprehensive analysis for 72 countries and includes international overviews and advertising expenditure forecasts by Zenith Optimedia, an extended analysis of the business to business sector, customer publishing data for key countries, text summaries, major titles listings and internet trends.

Used by publishers, advertisers, analysts and students alike, this book is highly regarded as the most comprehensive resource for the international magazine industry of its type. Subscribers to this publication are able to view individual country data online at ww. magazineworld. org for no additional cost.

EDITOR'S NOTES:

FIPP

The International Federation of the Periodical Press (FIPP), founded in 1925, works for the benefit of magazine and business-to-business publishers around the world. FIPPÂ’s mission is to promote nationally and internationally, the common editorial, cultural and economic interests of magazine publishers, both in print and electronic media. FIPP focuses its activities on freedom of the press, intellectual property, information provision, freedom to advertise, freedom of distribution and environmental protectionÂ….pto

 Today, the membership of FIPP consists of more than 42 national magazine associations and 130 publishing and associate companies in direct membership. FIPP serves a global market with a total annual advertising expenditure revenue in the region of US$50 billion and approximately 100,000 titles based on figures from FIPP/Zenith World Magazine Trends 2002/2003.

For further information and access to sample pages/press copies of FIPP/Zenith Optimedia World Magazine Trends 2002/2003 please contact:

Arif Durrani

Communications Manager

International Federation of the Periodical Press

T +44 (0)20 7404 4169

Email:arif@fipp. com

Www. magazineworld. org