Wednesday, July 30, 2003

University Students and Soyfee Team up to Fight Caffeine Addiction

University Students and Soyfee Team up to Fight Caffeine Addiction

Education is the key to curb the risk of caffeine intoxication & dependency.

(PRWEB) January 3, 2005

New York, NY – January 3, 2004 – Students of the Wharton School of the University of Pennsylvania and students at Quinnipac University in Connecticut are helping spread the word about the dangers of caffeine dependency. Soyfee, a popular coffee replacement, is sponsoring National Caffeine Awareness Month, an annual event held in March.

"We are very grateful for the insightful information provided by the students" says Marina Kushner, President of Soyfee, and Founder of the Caffeine Awareness Alliance, a non-profit organization. "The research the students conducted revealed how widespread the use of this drug is on college campus. Focus groups conducted by the students found concern about the health risk" said Ms. Kushner

"We hope to educate students in making informed choices since they are most prone to abusing caffeine" said Kushner. Her organization will be releasing several public service announcements nationwide to reach a much broader audience. Several Governors and Mayors are expected to sign proclamations for National Caffeine Awareness Month in 2005.

About Soyfee

Soyfee, located in Brooklyn, NY, is committed to improving lives through education and scientific-based research on the health benefits of soy. Soyfee’s products include its naturally flavored, caffeine-free soy coffees. Just a large cup of soyfee soy coffee can provide an excellent source of soy protein recommended by doctors. Kushner’s new book "Life Without Caffeine – How Eliminating Caffeine Can Save Your Life" is called "A wake-up call about caffeine" and "full of interesting factoids" by Kirkus Discoveries. Her organization’s website (www. CaffeineAwareness. org) serves as an educational resource for consumers, media and the medical community.