Tuesday, March 29, 2005

Lone Star State Pit Bull Club Dog Show and Weight Pull -- Champions Meet in Contests of Brawn, Beauty

Lone Star State Pit Bull Club Dog Show and Weight Pull -- Champions Meet in Contests of Brawn, Beauty

The annual American Pit Bull Terrier show returns to Weatherford, Texas, (outside of Fort Worth) on Saturday, Nov. 26, 2005. This annual event presents two conformation shows and a weight-pulling competition and draws competitors from throughout the USA -- over 300 people and 150 to 175 dogs.

Bedford, TX (PRWEB) November 7, 2005

The Texas Legends dog show returns to Parker County Sheriff's Posse Arena in Weatherford, Texas, on Saturday, Nov. 26, 2005. Hosted by the Lone Star State Pit Bull Club this annual event presents two conformation shows and a weight-pulling competition for registered American Dog Breeders Association (ADBA) American Pit Bull Terriers. The conformation events judge the dogs against ADBA standards for physical appearance and build, while in the weight-pulling competition, canine athletes pull thousands of pounds along a track. The annual event attracts competitors from throughout the USA -- over 300 people and 150 to 175 dogs.

The public is welcome to enjoy the show, concessions, vendors and raffles. However, only ADBA-registered dogs entered in the day’s events are permitted on show grounds.

“This year, our hearts are with our friends in other parts of the country,” says Laura Dapkus, show secretary. “First, in cities throughout North America, such as Denver, Colorado, hundreds of healthy so-called ‘pit bulls’ are being seized and put to death due to breed-specific legislation.

“Then, Hurricanes Katrina and Rita left a number of APBTs and their owners homeless. Many rescuers who had little familiarity with the breed were shocked by the large numbers of pit bull-type dogs in the shelters. They commented on how stoic and easy to handle the dogs were. We are so thankful to them for overlooking the negative media hype and giving the dogs a second chance. The needs are still enormous, so we will be taking more donations for Spindletop Refuge, a group in Houston who have helped hundreds of APBTs in these storms.”

Registration begins at 7:00 a. m., with the first conformation show beginning at 10:00 a. m. Visit www. lsspbc. com or contact (817) 999-8176 for further details.

Since 1981, the Lone Star State Pit Bull Club has served as the Dallas-Fort Worth area’s sanctioned ADBA club. The ADBA is the largest registry of American Pit Bull Terriers in the world; the breed is also registered by the United Kennel Club (UKC), and by the American Kennel Club (AKC) as the American Staffordshire Terrier. Lone Star State Pit Bull Club officers are available to speak to community groups about the APBT and responsible dog ownership. Further information is available at: http://www. lsspbc. com (http://www. lsspbc. com).

Directions to the show site:

Parker County Sheriff’s Posse Arena in Weatherford, Texas.

Weatherford is 20 miles West of Fort Worth. Take I-20 to Hwy. 180 (Mineral Wells Highway). Follow 180 through the town square, past

The courthouse. The arena is on your left a few miles out of town.

American Pit Bull Terrier Questions and Answers:

What is a Pit Bull? There is no such breed as "pit bull". The American Pit Bull Terrier is a distinct breed of registered dog, just like the German Shepherd or the Beagle. APBT pedigrees can be traced back for many generations.

Do they make good guard dogs? The APBT is not and was not bred to be a guard dog. The APBT should be friendly, outgoing and playful – the picture of physical and metal fitness. Aggression toward other dogs is common, but aggression toward people is not acceptable.

What is a weight pulling competition? Dogs wearing padded vests pull a wheeled cart that is loaded with weight down a track. The dogs are baited only with the owners’ praise and encouragement. They are rewarded with trophies and titles. Weight pulls were devised to measure the heart, drive, soundness and athletic ability of the dog.

How do I know if the APBT is the dog for me? As with any popular purebred dog breed, healthy APBTs are awaiting adoption in shelters and rescue organizations. Only exceptional owners need apply. Having a strong dog that will be under an unusual amount of public scrutiny requires a great deal of socialization, training, and proper confinement --- for the entire 13-16 year lifespan of the dog. We encourage the public to visit our website at www. lsspbc. com or, even better, visit one of our events to find out more about the breed.

What is “breed specific legislation”? Breed Specific Legislation (BSL) regulates dogs based solely on breed or “type.” BSL fails to address the root causes of dog bites including: abuse, stray or loose dogs, failure to spay and neuter, and lack of training and socialization. Communities with BSL must divert resources from these prevention efforts in order to track or identify dogs based on breed, which can be extremely difficult. For these reasons, The American Kennel Club, Humane Society of the United States, and the American Veterinary Medical Association are just a few of the groups that oppose BSL.

Lone Star State Pit Bull Club

Www. lsspbc. com

P. O. Box 278 Bedford, TX 76095-0278

*photo downloads for this press release* http://lsspbc. com/pr_pics/2_dogs. jpg (http://lsspbc. com/pr_pics/2_dogs. jpg)
Http://lsspbc. com/pr_pics/dog_boy. jpg (http://lsspbc. com/pr_pics/dog_boy. jpg)
Http://lsspbc. com/pr_pics/judge. jpg (http://lsspbc. com/pr_pics/judge. jpg)
Photo credit: Kazuo Nakashima

For a downloadable press release go to: http://lsspbc. com/pr_pics/11_2005_pressrelease. rtf (http://lsspbc. com/pr_pics/11_2005_pressrelease. rtf)

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Saturday, March 26, 2005

Cobalis Corp Engages Elite Media Direct, LLC and Mercatis Media, LLC for National PreHistin® Launch

Cobalis Corp Engages Elite Media Direct, LLC and Mercatis Media, LLC for National PreHistin® Launch

Dual Agency Team Will Create Fully Integrated Online and DRTV Creative and Media Campaigns

Irvine, CA (PRWEB) May 27, 2010

Cobalis Corp (CLSC. PK) today announced the dual engagement of ¬strategic creative and media agencies to execute the Company’s next stage in the national marketing launch of the Company’s flagship anti-allergy product, PreHistin® – The World’s FIRST Pre-Histamine™.

Cobalis has executed contracts with Redondo Beach, CA-based Elite Media Direct, LLC, for creative and media planning and buying services for the DRTV component of the PreHistin® marketing program; and Los Angeles, CA-based Mercatis Media, LLC, for creative services, strategic planning and media buying for all online marketing components to ensure that PreHistin® is properly targeted to the more than 60 million allergy sufferers in the U. S.

The scope of services include, among many others, creation of a new primary brand e-commerce web site and targeted micro-sites for PreHistin®, a wide range of creative tools, banners, emails and SEO services; a fully integrated suite of e-commerce tools including a CRM (Customer Relationship Management) system, order processing and up-sell systems, in addition to content management and continuity sales management systems, all integrated into a single working environment.

Martin Marion, Cobalis’ CEO, said: “We are pleased to have these two excellent agencies partnering with Cobalis to provide best-in-class capabilities to engage the national PreHistin® launch with full integration. Our plan calls for the commencement of national online advertising within 30 days – including the launch of a highly upgraded web site and e-commerce network – and to quickly follow an online campaign with DRTV on both national cable stations and local major broadcast networks that will reach a total viewership in excess of 200 million households with new 60-second and 120-second commercials. The results of these introductory campaigns will provide the data required to properly adjust our media plans for a fully national ongoing campaign for the rest of the year.”

Joshua McCleary, Chief Marketing Officer of Mercatis Media said: "We are excited to partner with Cobalis in leveraging the power of the integrated messaging platform that ties television and online together as a full service solution to introduce consumers to PreHistin®, increase consumer interaction and build this exciting new category in allergy care."

Rich Contino, Co-Founder of Elite Media Direct said: "Cobalis’ decision to integrate television and online direct consumer advertising is the perfect approach for the national launch of PreHistin®. It allows for ad messaging to both engage and educate consumers, while motivating them to start taking PreHistin® as a safer, side-effect-free alternative to after-the-fact anti-histamines.”

About Cobalis Corp—PreHistin®
Cobalis Corp. is a specialty pharmaceutical, nutraceutical and preventive healthcare product development and marketing company. Its flagship product, PreHistin®, The World’s FIRST Pre-Histamine™, is designed to mitigate overproduction of IgE levels and restore a normal response to seasonal and year-round indoor and outdoor allergens. PreHistin® is available without prescription for both long-term and daily use.

For PreHistin® product information and ordering please visit at www. PreHistin. com or call toll free 1-877-4POLLEN. For additional company information please visit the corporate website at www. Cobalis. com

Cobalis Corp.
2030 Main St., Suite 1300
Irvine, CA 92614

Chas Radovich, President
Martin Marion, CEO


Friday, March 25, 2005

DataGuise, Inc. Introduces Groundbreaking, Cost-effective Compliance Solutions at Oracle OpenWorld 2007

DataGuise, Inc. Introduces Groundbreaking, Cost-effective Compliance Solutions at Oracle OpenWorld 2007

New dg Solutions Suite helps enterprises limit liability by achieving compliance with critical regulations including PCI, SOX and HIPAA.

San Francisco, CA (PRWEB) November 1, 2007

DataGuise (http://www. dataguise. com), innovator of data security and compliance solutions for enterprises, today announced that it is introducing the DataGuise dg Solutions Suite at Oracle OpenWorld 2007, taking place this week in San Francisco. The DataGuise dg Solutions Suite provides groundbreaking and cost-effective tools that help organizations achieve compliance with PCI (Payment Card Industry), SOX (Sarbanes-Oxley Act of 2002), HIPAA (Health Insurance Portability and Accountability Act of 1996), and other critical rules and laws that regulate the safeguarding of confidential consumer data. Show attendees are encouraged to stop by DataGuise booth # 301 Moscone South for a demonstration of the dg Solutions Suite.

Comprised of three products: dgGuard, dgMasker, and dgGenerator; the DataGuise dg Solutions Suite enables enterprises to generate realistic test data and mask sensitive production and non-production data. The goal is to facilitate safe sharing with application development and QA groups, as well as third parties such as offshore developers. Because the consequences of failing to comply with applicable laws and regulations can be staggering, the dg Solutions Suite is a must-have for all enterprises.

"It is essential for every enterprise to defend itself against data theft and fraud, not only to limit liability, but also to protect the organization's credibility, consumer goodwill and profitability," commented Manmeet Singh, CEO, DataGuise. "By generating realistic test data and masking data residing in flat files and databases, the DataGuise dg Solutions Suite enables an enterprise to have an unfettered development process without exposing sensitive data that could prove devastating if it fell into the wrong hands."

Protecting Your Enterprise

DgGuard is the industry's first real-time data masking solution for databases. It offers the unique and highly useful capability of masking data in real-time production and non-production environments while the data is being accessed by users. Easily configurable preferences enable displaying real, unmasked data to users in certain roles, while masked data is displayed to others. Implementing dgGuard does not require making any changes to existing applications, and also offers the performance and scalability required to support large databases and applications.

Copying production data to a test environment keeps the production environment secure, but it does not do much in the way of protecting the data itself. Unscrupulous vendors or others with malicious intent can easily leak, misuse or steal the information. That's why DataGuise developed dgMasker and dgGenerator.

DgMasker is a user friendly solution that masks production data before it is moved to the test environment. For unsurpassed versatility, dgMasker is database agnostic and provides a variety of data alteration capabilities including shuffling (shuffles fields), replacement (replaces fields with user-defined patterns), scrubbing (erases data in fields), changing (alters values by user-defined amounts) and custom algorithms. Because the data's original state cannot be regenerated after the data is masked, absolute security is ensured.

A data generation solution, dgGenerator creates test data that fully conforms to the production database structure and schema. This enables application vendors and QA groups to test their applications against relevant data without posing any security or identity theft risk. dgGenerator can quickly and easily generate realistic data such as names, addresses, credit card numbers, dates and more. The data created by dgGenerator can be used for any type of application or database testing. Moreover, dgGenerator's command line feature facilitates integration with batch programs and applications.

The DataGuise dg Solutions Suite combines unsurpassed data protection with quick implementation, an easy to use interface requiring little or no training, and 24-7 worldwide support.

About DataGuise

DataGuise™ Incorporated offers several solutions that can help enterprises ensure regulatory compliance. DataGuise solutions protect organizations against data theft and liability by providing features such as real-time data masking, production data masking, and test data generation for production and testing environments. For more information, call 510-824-1036 or visit www. dataguise. com


University Students and Recent College Grads Gain Self Confidence, Focus, Inspiration -- and Three Continuing Education Units

University Students and Recent College Grads Gain Self Confidence, Focus, Inspiration -- and Three Continuing Education Units

The LifeManual Personal Development Program offers its students goal setting strategies and CEU’s through Arizona State University.

Scottsdale, AZ (PRWEB) July 31, 2006

Students and recent college graduates can now learn vital self help skills for the workforce -- including self confidence, focus and inspiration -- while earning three continuing education units (CEU’s).

Recognized by the Arizona State University, the LifeManual self help program offers university students and recent grads crucial lessons in fostering self confidence, creative inspiration and focus in the workplace.

“I always found that students who don’t know what they are all about have a harder time during interviews,” said LifePilot VP Chris Smith. “Those who understand their values, passions, and goals and have them clearly ingrained and aligned are able to walk into an interview with much more self confidence portraying direction, focus, and professionalism."

By learning how to discover fundamental values and align them with daily goals, LifeManual students are provided with tools to help develop a keener focus on finding their own inspiration, and how to leverage it to personal success.

But in a skilled labor market that is becoming increasingly competitive CEU’s, which can be attained through taking LifeManual, also add differentiation to a recent grad’s resume. They are nationally recognized alternative credits that are often required for continued membership in professional associations including nurses, lawyers and CPA’s.

Founded by Century 21 entrepreneur Peter H. Thomas, LifePilot with its LifeManual program focuses on a comprehensive approach to personal fulfillment in both work, personal and family life.

About LifeManual

LifePilot’s LifeManual program, www. lifemanual. com, which has been recognized by the Arizona State University for continuing education units, is a systematic process of activities, mental exercises, and reflection that leads to self discovery -- an epiphany i. e., an instant wake-up call. The 5-step journey of mentorship and guidance will uncover your core values and show you how to align these values with daily decisions and goals to attain positive change and ultimately to help you reach your highest, personal potential.

LifeManual has guided over 1,000 LifePilot graduates, who range from jet set entrepreneurs to jail inmates, with the proven self help, motivation, inspiration, and time management practices to chart a course of existence that is more fulfilling, meaningful and valuable.

About LifePilot

Founded by Century 21 Real-Estate entrepreneur and Four Seasons hotel developer, Peter H. Thomas, LifePilot is a values based organization structured as a not-for-profit from inception. Net proceeds from LifePilot programs are allocated towards community and charitable programs with any year-end net earnings distributed to charities via the Thomas Foundation (Canada) and the Todd Thomas Foundation (USA). The concept of LifePilot was inspired by the tragedy of Thomas’ son Todd, who committed suicide at age 36 due to mental health disorders. www. lifepilot. org

For more information contact:

Chantal Schauch, LifePilot


Www. lifepilot. org / www. lifemanual. com

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Thursday, March 24, 2005

Expecting Mothers to Be Deserve Pampering Too: Gift Giving Ideas for Mother’s Day and Beyond

Expecting Mothers to Be Deserve Pampering Too: Gift Giving Ideas for Mother’s Day and Beyond

Owner of online baby and maternity gift store, Maternity Gift Store. com, a Division of Be Here Soon, offers advice on pampering expecting mothers especially for Mother's Day.

Gilbert, AZ (PRWEB) April 5, 2005

Expecting mothers go through plenty in nine months of pregnancy, including nausea, sleepless nights, sore feet and backs. Through all this, these women do everything they can to ensure their baby’s health. There are so many ways to say thank you to the expecting mothers who will bring sons, daughters, grandchildren, nieces and nephews to this world. Especially on Mother’s Day and beyond.

Online retailer, Marian Thompson of Maternity Gift Store. com (Division of Be Here Soon), provides advice for pregnant women to feel special, “When family and friends hear the news of the pending arrival, right away plans for baby showers and gifts for the new baby are started. But it’s nice to take a step back from all that and just pamper the expecting mom.” Thompson says a day of pampering at a local beauty salon or spa is perfect for the expecting mom, “Many spas now offer prenatal massages and what expecting mom wouldn't love to have her feet pampered? It's truly rewarding as an online baby and maternity gift boutique owner to be a part of the gift giving experience for expecting mothers.” Gift giving doesn’t have to be expensive. Maternity Gift Store. com offers several affordable items for moms-to-be, including, “The Pregnancy Gift Basket-Box” available at http://www. maternitygiftstore. com/product_details. asp? ItemID=first-pregnancy-gift-basket (http://www. maternitygiftstore. com/product_details. asp? ItemID=first-pregnancy-gift-basket). This unique gift basket-box is designed to keep an expectant mother's belly happy along with her feet. It includes a jar of Maternity Belly Butter, for mom’s growing belly. It also comes with a Pregnancy Announcement Card for announcing the Big News, tube of Chap Stick to help with dry lips, blank journal for keeping notes and a Loofah Foot Scrubby bar use to exfoliate feet and elbows.

To preserve the wonderful memory of pregnancy, a “Personalized Night Shirt” is a perfect choice and can be found at http://www. maternitygiftstore. com/product_details. asp? ItemID=maternity-sleepwear-clothes (http://www. maternitygiftstore. com/product_details. asp? ItemID=maternity-sleepwear-clothes). This nightshirt can be worn during pregnancy and after. It’s beautifully designed with custom embroidery displaying name initial in the center and personalized with first name below.

“Sometimes just doing something nice can mean so much,” Says Thompson, “Bring a little gift, along with a ready-to-cook meal or simply offer to take older children out for the afternoon. The much-deserved break will certainly be appreciated.”

More gift-giving, monthly sweepstakes and pampering ideas for expectant mothers can be found at http://www. materntiygiftstore. com (http://www. materntiygiftstore. com).

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Wednesday, March 23, 2005

Legalities & Tax Advantages In A Small Business

Legalities & Tax Advantages In A Small Business

Business Builder guide provides practical and proven methods on building a solid foundation to turn ideas into profitable business ventures.

(PRWEB) September 3, 2004

Every year, several thousand people develop an interest in "going into business." Many of these people have an idea, a product or a service they hope to promote into an in come producing business which they can operate from their own homes.

If you are one of these people, here are some practical thoughts to consider before hanging out the "Open-for-Business" sign.

In areas zoned "Residential Only," your proposed business could be illegal. In many areas, zoning restrictions rule out home businesses involving the coming and going of many customers, clients or employees. Many businesses that sell or even store any thing for sale on the premises also fall into this category.

Be sure to check with your local zoning office to see how the ordinances in your particular area may affect your business plans. You may need a special permit to operate your business from your home; and you may find that making small changes in your plan will put you into the position of meeting zoning standards.

Many communities grant home occupation permits for businesses that involve typing, sewing and teaching, but turn thumbs down on requests from photographers, interior decorators and home-improve ment businesses to be run from the home. And often, even if you are permitted to use your home for a given business, there will be restrictions that you may need to take into consideration. By all means, work with your zoning people, and save yourself time, trouble and dollars.

One of the requirements imposed might be off-street parking for your customers or patrons. And, signs are generally forbidden in residential districts. If you teach, there is almost always a limit on the number of students you may have at any one time.

Obtaining zoning approval for your business, then, could be as simple as filling out an application, or it could involve a public hearing. The important points the zoning officials will consider will center around how your business will affect the neighborhood.

Will it increase the traffic noticeably on your street? Will there be a substantial in crease in noise? And how will your neighbors feel about this business alongside their homes?

To repeat, check into the zoning restrictions, and then check again to determine if you will need a city license. If you're selling something, you may need a vendor's license, and be required to collect sales taxes on your transactions. The sales tax requirement would result in the need for careful record keeping.

Licensing can be an involved process, and depending upon the type of business, it could even involve the inspection of your home to determine if it meets with local health and building and fire codes. Should this be the case, you will need t o bring your facilities up to the local standards. Usually this will involve some simple repairs or adjustments that you can either do personally, or hire out to a handyman at a nominal cost.

Still more items to consider: Will your homeowner's insurance cover the property and liability involved in your new business? This must definitely be resolved, so be sure to talk it over with your insurance agent.

Tax deductions, which were once one of the beauties of engaging in a home business, are not what they once were. To be eligible for business related deductions today, you must use that part of your home claimed exclusively and regularly as either the principal location of your business, or the place reserved to meet patients, clients or customers.

An interesting case in point: If you use your den or a spare bedroom as the principal place of business, working there from 8:00 to 5:00 every day, but permit your children to watch TV in that room during the evening hours, the IRS dictates that you cannot claim a deduction for that room as your office or place of business. [covered in Section 3, Business Expenses, KAI Financial Services -"Taking Care of YOUR Business", Small Business Development Training Program.]

There are, however, a couple of exceptions we will note to the "exclusive use" rule. One is the storage of inventory in your home, where your home is the location of your trade or business, and approval for your business, then, could be as sour trade or business is the selling of products at retail or wholesale. According to the IRS, such storage space must be used on a regular basis, and be a separately identifiable space.

Another exception applies to day care services that are provided for children, the elderly, or physically or mentally handicapped. This exception applies only if the owner of the facility complies with the state laws for licensing.

To be eligible for business deductions, your business must be an activity under taken with the intent of making a profit. It's presumed you meet this requirement if your business makes a profit in any two years of a five-year period.

Once you are this far along, you can deduct business expenses such as supplies, subscriptions to professional journals, and an allowance for the business use of your car or truck. You can also claim deductions for home related business expenses such as utilities, and in some cases, even a new paint job for your home.

The IRS is going to treat the part of your home you use for business as though it were a separate piece of property. This means that you'll have to keep good records and take care not to mix business and personal matters. No specific method of record keeping is required, but your records must clearly justify any deductions you claim.

You can begin by calculating what percentage of the house is used for business, either by number of rooms or by area in square footage. Thus, if you use one of five rooms for your business, the business portion is 20 percent. If you run you r business out of a room that's 10 by 12 feet, and the total area of your home is 1,200 square feet, the business-space factor is 10 percent.

An extra computation is required if your business is a home day care center. This is one of the exempted activities in which the exclusive use rule doesn't apply. Check with your tax preparer and the IRS for an exact determination.

If you're a renter, you can deduct the part of your rent which is attributable to the business share of your house or apartment. Homeowners can take a deduction based on the depreciation of the business portion of their house.

There is a limit to the amount you can deduct. This is the amount equal to the gross income generated by the business, minus those home expenses you could deduct even if you weren't operating a business from your home. As an example, real estate taxes and mortgage interest are deductible regardless of any business activity in your home, so you must subtract from your business' gross income the percentage that's allocable to the business portion of your home. You thus arrive at the maximum amount for home-related business deductions.

If you are self-employed, you claim your business deductions on Schedule C, Profit (or Loss) for Business or Profession -[covered in Section 2, Types of Business Organizations and Returns, in KAI Financial Services' "Taking Care of YOUR Business" Small Business Development Training Program]. The IRS emphasizes that claiming business-at-home deductions does not automatically trigger an audit of your tax return. Even so, it is always wise to keep meticulously within the proper guidelines, and of course keep detailed records if you claim business related expenses when you are working out of your home. You should discuss this aspect of your operation with your tax preparer or a person qualified in the field of small business tax requirements.

If your business earnings aren't subject to withholding tax, and your estimated federal taxes are $100 or more, you'll probably be filing a Declaration of Estimated Tax, Form 1040-ES. To complete this form, you will have to estimate your income for the coming year and also make a computation of the income tax and self-employment tax you will owe. The self-employment taxes pay for Social Security coverage.

If you have a salaried job covered by Social Security, the self-employment tax applies only to the amount of your home business income that, when added to your salary, reaches the current ceiling. When you file your Form 1040-ES, which is due April 15, you must make the first of four equal installment payments on your estimated tax bill.

Another good way to trim your taxes is by setting up a Keogh plan or an Individual Retirement Account. With either of these, you can shelter some of your home business income from taxes by investing it for your retirement.

For more information on setting up your business, tax tips and techniques, check out "Taking Care of YOUR Business'-Business Builder Guide. KAI Financial Services - Small Business Development Training at http://www. kaifinancial. com (http://www. kaifinancial. com).


Tuesday, March 22, 2005

AmniSure Test for ROM (Rupture of Fetal Membranes) Featured in Contemporary OB/GYN Magazine

AmniSure Test for ROM (Rupture of Fetal Membranes) Featured in Contemporary OB/GYN Magazine

AmniSure, a product available from Sepal Reproductive Devices, has recently been featured in a variety of medical magazines including a recent piece in Contemporary OB/GYN. This article discusses the new AmniSure technology in depth and highlights its clinical benefits.

Sudbury, MA, (PRWEB) December 2, 2005

AmniSure, a product available from Sepal Reproductive Devices, has recently been featured in a variety of medical magazines including a recent piece in Contemporary OB/GYN. This article discusses the new AmniSure technology in depth and highlights its clinical benefits.

Several technologies are discussed in the November 15th issue of Contemporary OB/GYN, including AmniSure, a biochemical test for the detection of preterm premature rupture of fetal membranes (pPROM), improved ultrasound imaging, non-invasive prenatal genetic screening and an overall increase in the speed of diagnosing intra-amniotic infection.

Attending to one’s reproductive health during a pregnancy is a great responsibility, requiring careful consideration of new innovations and practices. The authors state that “reproductive health can be somewhat of a “data-free zone” in which professionals are required to make managerial decisions and recommendations without the benefit of solid data to back up their findings.” As a result, OB/GYN’s continue to debate even the most basic fundamental questions. The authors predict that this new technology will “improve the ability of obstetric care providers” to achieve the best possible outcomes as they “find their way into clinical practice within the very near future.”

Http://www. contemporaryobgyn. net/obgyn/article/articleDetail. jsp? id=181112&&pageID=2 (http://www. contemporaryobgyn. net/obgyn/article/articleDetail. jsp? id=181112&&pageID=2)

Sepal Reproductive Devices is a distinguished leader in the design, discovery and marketing of innovative medical products. Sepal supplies a full range of devices for assisted reproductive technologies as well as the latest advances in diagnostic testing devices that promote the health and well-being of women. Sepal’s range of testing kits includes ovulation and menopause detection kits, and a rapid diagnostic test that detects rupture of (fetal) membranes (ROM). Sepal is a privately held company based in Sudbury, Massachusetts. Since its inception in 2000, Sepal has serviced thousands of healthcare professionals, infertility centers and hospitals around the world. For additional information please visit: http://www. sepalreprodevices. com (http://www. sepalreprodevices. com)


I Imagine Studio and Rotary International Have Teamed up to Help Kick Polio out of Africa

I Imagine Studio and Rotary International Have Teamed up to Help Kick Polio out of Africa

Global Communications Campaign Helps Kick Polio out of Africa. A Virtual Soccer Ball Created by I Imagine Studio To Be Signed by Thousands, Then Passed to Friends Worldwide In Lead-Up to 2010 FIFA World Cup.

Evanston, IL (PRWEB) May 20, 2010

To support Rotary’s campaign to eradicate the disease, I Imagine Studio has created an interactive, strategic viral communications initiative that allows anyone to sign a symbolic virtual soccer ball online. At http://www. kickpoliooutofafrica. org (http://www. kickpoliooutofafrica. org), individuals can learn more about Rotary’s polio eradication efforts in Africa, make a donation, autograph the digital ball, and then see their signatures and comments alongside those of world leaders.

Rotary’s “Kick Polio Out of Africa” program was launched earlier this year in Cape Town, South Africa, one of the host cities for the 2010 FIFA World Cup. The effort began with the kicking of a real soccer ball that was signed by Archbishop Emeritus Desmond Tutu, a polio survivor. 

That ball has since been signed by numerous African heads of state, government ministers and famous “footballers” as it travels to special events in 22 polio-affected countries across the continent. At each stop, the ball is the focus of special soccer and polio awareness events, including fundraisers and immunization clinics. Despite the existence of the oral polio vaccine, tens of millions of African children must still be vaccinated, and sporadic outbreaks of the crippling disease continue.

After zigzagging across Africa, the ball’s tour will end in Alexandria, Egypt. Following a trip to the Rotary International Convention in Montreal in June, the ball will return to South Africa as the centerpiece for a special FIFA World Cup event.

Online Campaign Mirrors the Tour

I Imagine Studio’s “Kick Polio Out of Africa” application and microsite allows digital signatories to view the signatures and comments of other signatories from around the globe located on a map per the signatories’ provided locations, follow the ball’s journey through Africa on a map and via links to blogs, and learn more about the horrific effects of polio. Participants are encouraged to invite others to sign the ball via e-mail, Facebook and Twitter.

“This online campaign is a true testimony of the power people have today to promote causes using social media to help each other to live in dignity,” said Alena Tsimis, I Imagine Studio’s managing director

I Imagine responded quickly and creatively to Rotary’s need to create awareness for the “Kick Polo out of Africa” initiative online.

“Kick Polio out of Africa has been a true inspiration for our team,” said Olga Weiss, I Imagine Studio’s creative director. “We were able to make this sophisticated program come together in five days to meet Rotary’s needs.”

About I Imagine Studio

I Imagine Studio is a female-owned integrated advertising and branding agency recognized with over 23 top industry awards. Its mantra is “Helping Brands Succeed in a New World that Demands Responsible Business.”

Founded in 2001, I Imagine Studio specializes in creating marketing communication programs for clients whose “products and services improve the quality of life, enhance our communities and improve the environment.” The agency focuses on partnerships with firms that are committed to “green” initiatives, sustainability, health and well-being as part of their business objectives and cultures. I Imagine Studio has offices in Evanston, Ill. and Santa Monica, Calif. For more information on the agency, visit http://www. iimaginestudio. com (http://www. iimaginestudio. com)

About Rotary International

Rotary International is the world's first service club organization, with more than 1.2 million members in 33,000 clubs worldwide. Rotary club members are volunteers who work locally, regionally, and internationally to combat hunger, improve health and sanitation, provide education and job training, promote peace, and eradicate polio under the motto Service Above Self.

Polio eradication has been Rotary’s top priority for more than two decades. The international humanitarian service organization is a spearheading partner in the Global Polio Eradication Initiative, along with the World Health Organization, the U. S. Centers for Disease Control and Prevention, and UNICEF. To learn more about polio eradication, including how to participate in this historic effort, visit http://www. rotary. org/endpolio (http://www. rotary. org/endpolio) today.


Monday, March 21, 2005

Ultraviolet Air Purification Used to Reduce Allergies, Illness, and Depression

Ultraviolet Air Purification Used to Reduce Allergies, Illness, and Depression

According to the Environmental Protection Agency (EPA), the air found in the largest and most industrialized cities is cleaner than that found in the typical home. Therefore, it is important to address ways to purify the air indoors.

Miller, MO (PRWEB) May 16, 2006

Various pollutants and toxins surround us daily; thus, increasing our susceptibility for illnesses. Most people are aware of the risks of outdoor air pollutants from car exhaust, city smog, and factory waste. However, we often underestimate the toxins that are found inside our homes and the buildings we work in on a daily basis. According to the Environmental Protection Agency (EPA), the air found in the largest and most industrialized cities is cleaner than that found in the typical home.

The average person spends 90% or more of their time indoors. In addition, indoor air pollutants are typically two to five times stronger than outdoor pollution, with risks sometimes 100 times higher. The very young, elderly, and chronically ill are typically the ones who spend most of their time indoors; consequently, they are increasingly susceptible to viruses, bacteria, molds, and fungi resulting in illness or allergy. Furthermore, with the increasing risk to terrorism and the threat of biological warfare, the eradication of airborne pathogens is critical to our well-being. For all of these reasons it is important to address ways to purify the air indoors.

The poor air quality leads to a variety of illnesses that could be prevented if ionizing air cleaners were used to purify the air. Some of the most common indoor air quality problems include:

-Sick Building Syndrome (SBS). Symptoms include: skin, eye, nose, and throat irritations; headache; respiratory problems; dizziness and nausea; difficulty concentrating; and sensitivity to odors. Although the cause of the symptoms is not known, the affects are thought to be linked to time spent in the building because most of the complainants report relief soon after leaving the building.

-Building Related Illness (BRI). Unlike Sick Building Syndrome, the symptoms are identified and can be attributed to either chemical or biological contamination. Although Formaldehyde is a chemical form of air contamination, most of the indoor air contaminants are biological, stemming from humidification systems, cooling towers, drain pans and filters, or water damaged material. These contribute to indoor air pollution because microorganisms breed and buildings typically offer inadequate ventilation. Building Related Illness symptoms include: cough, chest tightness, fever, chills, and muscle aches.

These illnesses can all be devastating and decrease productivity as well as cause reactions that make functioning indoors difficult. However, the solution is simple. Ultraviolet air purifiers have numerous benefits including reducing mold, bacteria, and many types of viruses.

In addition, immense research has been conducted to find the effects of positive and negative ions. Through diverse backgrounds, areas of specialty, years of research, exploration of hundreds of scientific, government, and military documents available to the public, researchers have concluded that positively charged ions have increased because of radiation, barium salt, and military weather control.

Too many positive ions lead to lethargy, depression, aches and pains, and numerous other complaints. One common illness caused by the lack of negative ions, or the increase in positive ions, is Serotonin Hyperfunction Syndrome also known as Irritation Syndrome which involves sleeplessness, irritability, tension, heart palpitations, migraine, nausea, hot flashes with sweating or chills, tremor and dizziness. The elderly become depressed, apathetic and extremely fatigued. It is proven that positive ions result in numerous illnesses causing physical discomfort; in addition, the rate at which wounds heal decreases and the risk of infection increases.

On the other hand, negative ions can be used to prevent and treat illnesses, and improve overall health. Research also indicates that negative ions in high proportion will leave you feeling lively, uplifted, and enthusiastic because of the effect they have on a person's metabolism and as a means of enhancing human behavior. Negative ions bring about hormone and biochemical reactions in the body and brain to wash away the toxins that we come in contact with on a daily basis. Because negative ions are able to reverse the effects of positive ions by speeding up the oxidation of serotonin, it makes sense to stay in contact with negative ions as much as possible.

Industrial and home air purifiers using ultraviolet air purification have been proven to reduce allergies, illness, depression, as well as a variety of other symptoms caused by indoor air pollution. The air around us is crucial to our well-being and quality of life and needs to be addressed.

Clean Air with Ultraviolet offers a variety of easy-to-use, low-maintenance, energy efficient products that will get you just the results you are looking for. Whether you are looking for room or car ionizers, central UV-C systems, bathroom purifiers, shoe odor eliminators, or our one-of-a-kind multi-purpose air purifiers, we guarantee that ultraviolet air purification is an effective method to control and minimize indoor air pollution. For more information on indoor air purifiers or the benefits of air purification, please visit www. cleanairwithultraviolet. com or call 1-800-507-2624.


Sunday, March 20, 2005

Psychologist and Author Paul G. Swingle Talks about his Approach to Treating Depression and Mood Disorders in Online Forum

Psychologist and Author Paul G. Swingle Talks about his Approach to Treating Depression and Mood Disorders in Online Forum

This webinar, second in a series presented by psychologist Paul G. Swingle, illustrates the use of neurotherapy in treating patients suffering from depression. Based in Vancouver, Canada, Dr. Swingle's clinic treats disorders such as ADD, ADHD, epilepsy, stroke, learning disorders, traumatic brain injury, depression, fibromyalgia, and autistic spectrum disorders, to name but a few, without dangerous or often ineffective drugs.

(PRWEB) April 9, 2010

In an upcoming webinar sponsored by the Biofeedback Foundation of Europe, Vancouver based psychologist Dr. Paul G. Swingle will discuss the use of Neurotherapy in treating clients suffering from depression. This naturalistic method is based on the idea that we can control our brain activity and that, through training, the brain can learn to modify its own electrical patterns for more efficient processing or to overcome various states of dysfunction.

As outlined in his latest book, Biofeedback for the Brain, Dr. Swingle will describe in clear and coherent language how these procedures work. Using actual case examples, participants can follow the progress of clients from the initial "brain map" that shows the location and severity of the neurological abnormalities to the various stages of treatment. Dr. Swingle will address how conditions often considered untreatable by conventional health practitioners respond positively to neurotherapeutic treatment. He will describe many of these remarkable recoveries.

He will also demonstrate his QuickQ & BrainDryvr method and how it is used. Topographic EEG reports combined with the QuickQ assessment are shown. Reported case studies show how the brainwaves change over time with Dr. Swingle's psychoneurophysiologic therapy.

The webinar is open to health care professionals as well as anyone interested in learning more about this remarkable health care alternative that offers millions of individuals a chance for healing.

Other topics to be presented as part of this webinar series are:
September 2010 - Attention & Learning Disorders
November 2010 - Fibromyalgia, Chronic Fatigue & Anxiety Disorders

Paul G. Swingle, Ph. D., is a Fellow of the Canadian Psychological Association and was a Lecturer in Psychiatry at Harvard Medical School from 1991 to 1998. Professor Swingle was Chairman of the Faculty of Child Psychology at the University of Ottawa from 1972 to 1977, and Clinical Supervisor from 1987 to 1997. He has also taught at McGill University, Dalhousie University and McMaster University. He is a Registered Psychologist in British Columbia and is (BCIA) Certified in Biofeedback and Neurotherapy. Since 1997 he has been in a private practice in Vancouver, British Columbia. His most recent book, "Biofeedback for the Brain" (2008), was published by Rutgers University Press and has just been released in paperback.

The Biofeedback Foundation of Europe is a non-profit organization whose mission is to provide health professionals worldwide with a greater understanding of how biofeedback training can enhance their ability to care for patients. Using an innovative approach to sharing knowledge, we aim to inspire continued growth in this rapidly expanding field.


NS&I Reveals that Brits are Failing to Make the Most of Summer Savings

NS&I Reveals that Brits are Failing to Make the Most of Summer Savings

NS&I has announced the result of its survey showing that Britons are squandering the money they save on summer bills.

(PRWEB) June 12, 2009

According to the latest NS&I Quarterly Savings Survey, much of the British population is failing to make the most of money saved on household bills and outgoings during the summer months as the increased sunshine makes them forget their budgets.
More than two-fifths (42%) of Britons think they spend less on outgoings such as utilities and groceries during the summer months, with people expecting these summer savings to average more than £75 (£77.39) a month. However, rather than setting these extra pounds aside, it seems they're being spent on leisure actives. Nearly half (48%) of the population think they spend more on leisure activities in summer, this is more than likely to be impacted by children's school holidays. During this season, outgoings on activities like socialising with friends, parties and holidays increase by a monthly average of more than £100 (£109.80). The warmer weather carries much of the blame for this rise in spending as 43% of Britons say improvements in the weather made them feel more relaxed about their outgoings.
While 92% of people say they use less heating in summer, four-fifths (82%) hang washing outdoors rather than use the tumble drier and more than two-thirds (70%) save on transport by walking more - there are other expenditures which outweigh these savings. Nearly two-thirds (60%) of the population confess to spending more on holidays in summer than winter and almost two-fifths (39%) are more likely to spend money going out to bars and restaurants with friends.
Dax Harkins, NS&I's savings strategist, said: "Everyone loves to see the sunshine, but people should try not to be so dazzled that they forget their finances. It's great that many essential household costs are less during the warmer months, but Brits would be wise to try and make the most of these savings by putting some of this money away. Summer fun doesn't need to be expensive."
In fact, by taking a careful look at their finances, Britons could make even more seasonal savings. More than a quarter (26%) of the population feel there are more opportunities to set money aside during the summer of which they currently aren't taking advantage. Further, 23% believe that they could look more carefully at the amount they spend socialising to reduce their outgoings
Harkins continued: "Some people (7%) say that they're too busy to budget properly. I would urge everyone to try and set aside a small amount of time, even just half an hour each month, to review their incomings and outgoings and to assess how they can better plan their budget - and as a consequence make their longer-term finances healthier."
NS&I's Savings Survey
For a copy of NS&I's Savings Survey, case studies or further information on the statistics supplied in this release please contact the NS&I media team. Previous copies of the survey are available from http://www. nsandi. com/press-room/savingsurvey/index. jsp (http://www. nsandi. com/press-room/savingsurvey/index. jsp). Selected regional data is also available on request.
The telephone survey was carried out by TNS among 1003 GB adults aged 16 and above, 1 - 3 May 2009.
About NS&I
National Savings and Investments is one of the largest savings organisations in the UK, offering a range of savings and investments to almost 27 million customers. NS&I is best known for Premium Bonds, but also offers a range of savings accounts (http://www. nsandi. com/products/index. jsp (http://www. nsandi. com/products/index. jsp)) including easy access savings accounts (http://www. nsandi. com/products/easa/index. jsp (http://www. nsandi. com/products/easa/index. jsp)), savings bonds, investment accounts and high return savings (http://www. nsandi. com/products/invac/index. jsp (http://www. nsandi. com/products/invac/index. jsp)). All products offer 100% capital security, because NS&I is backed by HM Treasury.

NS&I PR contact:
Gill Stephens
National Savings and Investments
375 Kensington High Street
W14 8SD
020 7348 93449
Www. nsandi. com

# # #

AThletic Republic Calls on Students Across the Country to Get More Active and Join the National Presidents Challenge

AThletic Republic Calls on Students Across the Country to Get More Active and Join the National Presidents Challenge

Athletic Republic is joining the President's Council on Physical Fitness and Sports to encourage students of all ages to join the National President's Challenge--a six week physical activity program designed to get America up and moving. Athletic Republic facilities across the country will be reaching out to schools in their communities to encourage students to join the Challenge.

Fargo, ND (PRWEB) March 26, 2008

Athletic Republic is joining the President's Council on Physical Fitness and Sports to encourage students of all ages to join the National President's Challenge--a six week physical activity program designed to get America up and moving. Athletic Republic facilities across the country will be reaching out to schools in their communities to encourage students to join the Challenge.

"Student athletes who train with Athletic Republic are typically very active," said Athletic Republic CEO Charlie Graves. "Many of their classmates, however, do not have an active lifestyle. Athletic Republic fully endorses the recommendation of the President's Council that kids of all ages 'Get up. Get out. And have fun.' Jumping rope, playing catch and shooting hoops are just a few of the many healthy activities kids with active lifestyles enjoy everyday."

The National President's Challenge takes physical activity beyond the school gym and into everyday life. All Americans aged six and older are encouraged to join the Challenge, be active five days a week, and log their activity on their personal activity tracker for six weeks. The theme for the National President's Challenge 2008 is "A Healthier Nation: It's Everyone's Challenge."

Graves went on to say: "Throughout our 17-year history, over 500,000 athletes have successfully completed our 6-8 week-long performance sports training programs. So we've set a corporate goal of having our group of students log 500,000 minutes of activity per week throughout the National President's Challenge. That would equal 3 million minutes, or 50,000 hours of logged activity over the six-week Challenge."

The National President's Challenge will kick-off on March 20 and end May 15. Participants can register for the Challenge between March 1 and April 3 for free at www. presidentschallenge. org. Participants can join as an individual or create a group with friends, family, co-workers and students.

For more information about joining Athletic Republic's group, find the facility near you by using Athletic Republic's Geo Locator, or contact Deb Uglem at (701) 241-9018. For more information about the National President's Challenge, visit www. presidentschallenge. org.

About Athletic Republic
Athletic Republic, formerly Frappier Acceleration Sports Training, is the world's premiere provider of scientifically based, athletic development training programs. Founded in 1990 on the continuing research of exercise physiologist John Frappier, M. S., and Stephen C. Swanson, M. S., Athletic Republic's training programs are available at more than 160 facilities throughout North America, United Kingdom and Japan.

For more information about Athletic Republic, visit www. athleticrepublic. com.


Saturday, March 19, 2005

Constitutional Rights Case Involving Buffalo Area Jail Detainee Heads to Trial

Constitutional Rights Case Involving Buffalo Area Jail Detainee Heads to Trial

Lipsitz & Ponterio, LLC and Nan L. Haynes, Esq., announce that they have defeated a motion for summary judgment brought by the defendants in a §1983 action involving a Cheektowaga, New York man who was denied adequate medical care while a pretrial detainee at the Erie County Holding Center. The Court’s twenty-two page decision is especially important in light of the current controversy surrounding conditions at the Holding Center, and the lack of adequate care for the chronically ill and other individuals undergoing withdrawal from drugs and treatment for mental illnesses.

Buffalo, NY (PRWEB) April 2, 2010

The law firm of Lipsitz & Ponterio, LLC and Nan L. Haynes, Esq., announce that they have defeated a motion for summary judgment brought by the defendants in a §1983 action involving a Cheektowaga, New York man who was denied adequate medical care while a pretrial detainee at the Erie County Holding Center.

In 2006, the plaintiff, Craig Beatty, brought a lawsuit against the County of Erie, Sheriff Timothy Howard and other defendants for violation of Mr. Beatty’s constitutional rights while detained in the jail on charges pending in April, 2005. Beatty alleged that the defendants violated his Fourteenth Amendment due process rights in their deliberate indifference to his serious medical needs as a Type I diabetic. After numerous depositions and discovery proceedings, including the deposition of the plaintiff; defendant Sheriff Howard; The Erie County Health Commissioner, Anthony S. Billitier; and other jail officials and personnel; the County Attorney’s office asked the federal district court to grant summary judgment and dismiss the lawsuit. The defendants argued that Beatty’s constitutional rights were not violated and that he was instead merely the victim of unfortunate and largely unavoidable circumstances, when he went into diabetic ketoacidosis at the Holding Center. As a result of his medical condition, Beatty was sent to the Erie County Medical Center for four days in April 2005. He went into diabetic ketoacidosis because he had not been given his insulin as needed at the Holding Center.

As a result of the Court’s decision, which found that there were ample facts implicating the County and the other defendants in violating Beatty’s constitutional rights, the Court cleared the way for the case to proceed to trial. The Court’s twenty-two page decision is especially important in light of the current controversy surrounding conditions at the Holding Center, and the lack of adequate care for the chronically ill and other individuals undergoing withdrawal from drugs and treatment for mental illnesses.

This case was filed in the United States District Court, Western District of New York, Decision and Order 06-CV-571S.

About Lipsitz & Ponterio, LLC:
Lipsitz & Ponterio, LLC, established in 1995, concentrates its practice in the areas of asbestos disease and lead poisoning litigation, medical malpractice, insurance liability, personal injury and worker’s compensation matters. The Firm has achieved many hundreds of settlements and numerous verdicts on behalf of its clients who were harmed by toxic substances. For more information, visit our website at www. lipsitzponterio. com.


Thursday, March 17, 2005

Urgent Care Provider NextCare Introduces CareForToday Medical Insurance Plan

Urgent Care Provider NextCare Introduces CareForToday Medical Insurance Plan

New Insurance Plan Provides Affordable Medical Insurance, Making Urgent Care Available to More People at a Fraction of the Traditional Cost

Mesa, AZ (PRWEB) June 27, 2008

NextCare (www. nextcare. com), one of the nation's largest urgent care providers, has announced the implementation of a new affordable medical insurance plan, CareForToday. The new medical insurance program will be available in Arizona only, but application in other states may follow.

This new affordable medical insurance plan is a departure from NextCare's other medical discount programs (http://www. nextcare. com/DiscountPrograms/ProgramDescriptions/tabid/62/Default. aspx), X+raCare and ValueCare, as it is an actual medical insurance program insured by Pan-American Life Insurance Company. X+raCare and ValueCare are two medical discount programs that provide discounted healthcare options to uninsured and underinsured patients, while CareForToday will provide a limited insurance plan at an affordable price.

The CareForToday program is designed for business owners and their employees who otherwise would not be able to afford insurance plans. Low-income families and those in need of coverage will also benefit from CareForToday as savings can reach over 50% in many cases.

"We look forward to offering healthcare accessibility to employers who were previously unable to offer any form of medical coverage to their employees with the CareForToday plan," explains Laurel Stoimenoff, President of NextCare Urgent Care.

USNow, a nationally recognized limited medical marketing organization partnering with NextCare, will begin selling this product in the Phoenix Area in June 2008.

NextCare clinics provide a wide range of urgent care and general care services including injury and accident care, lab tests, X-rays, immunizations and wellness exams. All clinics are open Monday through Friday 8:00 a. m. to 8:00 p. m. and Saturday and Sundays 8:00 to 4:00 p. m. Clinics also offer a convenient Web Check-in (https://checkin. nextcare. com) feature, making your visit fast and easy.

"Assuring access to healthcare, be it in the form of same day service or the affordability of the service, is central to our mission and this new offering furthers that objective," said Stoimenoff.

Visit www. nextcare. com to view available services, find a location near you or to learn more about the CareForToday affordable medical insurance plan.

About NextCare Urgent Care
Urgent care provider NextCare (http://www. nextcare. com/ (http://www. nextcare. com/)) is the world's largest privately owned provider of urgent care and occupational medical services, known for bringing together service-driven healthcare and innovative medical technology to the delivery of medicine. NextCare operates 28 urgent care facilities among Arizona, Colorado, North Carolina and Georgia.


Boot Camp Creator to Open Fitness Studio

Boot Camp Creator to Open Fitness Studio

Innovative Fitness For Women.

New Haven, CT (PRWEB) January 12, 2006

BALANCE fitness has been a constantly moving force in the area of innovative fitness for women in Connecticut. Owner and Head Trainer Mubarakah Ibrahim has been in the fore front of supplying services for women in New Haven county. She seems to find the unfilled niche and fills it to the brim. BALANCE fitness was the first in the New Haven area to offer in-home personal training for women, as well as the first in the state to offer an outdoor fitness boot camp for women. “Fitness should be fun not another chore on your to do list,” says this budding fitness entrepreneur. “I don’t want to just get women to exercise, I want them to want to exercise.”

With much anticipation from community and its female clientele BALANCE fitness will finally open a Personal Training and Fitness Studio for women. The 1300 square foot place is described by her as “a quaint oasis where bodies will be shaped, minds enlightened and spirits transformed, by the will of God,” says the owner and AFAA certified personal trainer. Located in the middle of the city on whalley avenue it is sure to catch the attention of women who’s looking to get their but kicked into shape with a smile. The studio won’t be your everyday gym or group class studio but rather is meant for those “who are serious about being healthy and strong and loving it,” says Mubarakah. “I want each woman that walk through the door to have a goal and purpose and the studio will just be the vehicle to help her get to her destination.”

The Studio intends to offer not only one-on-one personal training, but group training as well, which she describes as “a more pocketbook friendly way of getting a personal trainer” and splitting the cost with 3 to 5 other people. In addition it will host some more commonly known group classes like kickboxing, yoga and pilates and some innovative ways of exercising like belly dancing, and ti-chi, “which are great forms of exercise that most people don’t think of making apart of their fitness routine,” says this 29-year-old.

With an tentative opening date set for the end of February 2006 the studio is sure to take the city and its women by storm when it opens with its marketing campaign of GOT FAT? Get rid of it at "The Studio."


Wednesday, March 16, 2005

NellyÂ’s Energy Drink Deemed Safer Than Red Bull!

NellyÂ’s Energy Drink Deemed Safer Than Red Bull!

Current nutritional findings support that Pimp Juice, the energy drink from Superstar Artist Nelly, is a safer alternative compared to its competitors in the energy drink market.

St. Louis, MO (PRWEB) August 12, 2004

Nutritional Findings Show Pimp Juice as Safer Alternative to Competing Energy Drinks.

Current nutritional findings support that Pimp Juice, the energy drink from Superstar Artist Nelly, is a safer alternative compared to its competitors in the energy drink market.

Upon announcing the market success of Pimp Juice and its distribution expansion to other countries, Pimp Juice was notified of its nutritional advantages over competing products such as Red Bull. Pimp Juice has predominantly marketed itself as a straight energy drink, although there is a segment in the market place that uses energy drinks as a “mixer” with alcohol. Pimp Juice does not market its beverage as an alcohol mixer or suggest that it be used that way. However, nutritional findings (listed below) suggest that for consumers who use energy drinks as a mixer with alcohol, Pimp Juice is safer than most others. Following are the nutritional findings from Roger E. Adams, Nutritionist and Owner of eatrightfitness: 

1 Carbonation speeds the absorption of alcohol. Pimp Juice is not carbonated; hence alcohol absorption will not be facilitated as it is with Red Bull.

2 Drinking alcohol greatly decreases blood glucose levels, so individuals should increase their intake of natural sugars – Pimp Juice has more natural sugars and carbohydrates than Red Bull. The additional carbohydrate in Pimp Juice should help maintain, or at least slow, the decrease of blood glucose levels.

3 Pimp Juice contains 250 mg of d-Ribose. This is a sugar responsible for the creation of the energy compound Adenosine Tri-Phosphate (ATP). D-Ribose will help metabolize alcohol similar to other natural sugars. Red Bull has no d-Ribose.

4 Fructose facilitates the breakdown of alcohol. Since Pimp Juice is apple-juice based, fructose concentration is higher than in Red Bull, whose primary carbohydrate is sucrose. Fructose comprises half of the sucrose molecule; however, by having more free fructose, Pimp Juice is a much better facilitator of alcohol metabolism than Red Bull.

5 The need for vitamin C during moderate alcohol consumption is increased. Pimp Juice has 100% of an individualÂ’s RDA for vitamin C. Red Bull contains no vitamin C.

6 Vitamin C also helps metabolize alcohol more efficiently. The 60 mg of vitamin C found in Pimp Juice helps break alcohol down faster, thereby reducing the time it stays in the blood stream.

7 B vitamins help metabolize alcohol more efficiently. Pimp Juice has higher levels of the B vitamins pantothenic acid, and riboflavin than Red Bull.

Adams concludes his findings by remarking, “If an individual is going to choose an energy drink with the least deleterious effects when combined with alcohol, I believe Pimp Juice to be a far superior choice.”

In addition to releasing two new albums in September, purchasing a portion of the Carolina Bobcats, and securing his first major motion picture role, NellyÂ’s energy drink Pimp Juice is reaching success benchmarks within the beverage industry! In its breakthrough quarter, Pimp Juice sold a million units and has been awarded the PeoplesÂ’ Choice of Best Energy Drink in the respected industry trade, BevNet, as well as being Vibe MagazineÂ’s best energy drink.

Pimp Juice is currently disseminated by 75 distributors in the United States, in 41 states and 125 markets. Complete national distribution is expected by August 2004. The success of Pimp Juice has been so quick that International distributors have requested to sell the 8.4 fluid ounce drink, which contains guarana, d-ribose and taurine as the main energy components. Fillmore Street Brewery reports Pimp Juice is already flying off the shelves in the United Kingdom, the Caribbean Islands, and Mexico, and projects the product to begin distribution in Europe and Asia by the end of Fall 2004.

Fillmore Street’s President, William Wooten, explains, “Nelly and Fillmore Street knew we had developed a unique energy drink with multiple health and energy benefits. After the barrage of fan mail about using pimp juice as a mixer, we decided to investigate the safety aspects of mixing energy drinks with alcohol to determine how our energy drink compares to others in the market. We do not promote the mixing of energy drinks with alcohol, but we’ve found that a sector of the beverage market does participate in consuming this kind of combination. After learning the results of the nutritional report, we wanted our fans and customers to know that pimp juice is a better alternative if one chooses to use energy drinks as a mixer. Fillmore Street pledges to provide more research on the subject for the benefit of our customers and fans.”

Please visit the website at www. letitloose. com to learn more about pimp juice, order a case, or post your thoughts on the subject.


(310)577-1122 PHONE (310) 821-6227 (FAX) OR EMAIL TO Juliette@itgirlpublicrelations. com

Diet Cures - Curing Diseases Through Changes in Diet, Supplements and Other Alternatives

Diet Cures - Curing Diseases Through Changes in Diet, Supplements and Other Alternatives

Diet Cures is the name of a new website dedicated to providing information that can help prevent, reverse and cure such diseases as diabetes, cancer and heart disease, through diet changes, herbs, supplements and other natural alternatives.

San Diego, CA (PRWEB) April 10, 2007

The publisher of Dieting-help. com, http://www. dieting-help. com (http://www. dieting-help. com), announces a new website dedicated to the prevention, reversal and cures of diabetes, cancer, heart disease and other ailments. The new website is entitled Diet Cures and can be found at http://www. diet-cures. dieting-help. com (http://www. diet-cures. dieting-help. com).

"With dieting-help. com," says the publisher, "I have been dedicated to helping people obtain their optimum and healthiest weight through education, diet changes and exercise - Move More, Eat Less. In my researches, I began to learn that many people experienced reversal and even cures of various diseases when they changed their diets, took herbs and supplements and tried other alternative methods. I discovered several e-books that contained information that could lead to the prevention and cure of such illnesses as diabetes, cancer and heart disease.

"I decided to create a new website, Diet Cures, that would provide visitors with reviews of these e-books and the necessary links to gather further details to determine if these e-books could help them and their loved ones."

Native populations throughout history have discovered plants that have curative properties. The relationship between nutrition and good health has been long established since the British made sure their sailing ships carried fresh citrus fruits such as limes to prevent scurvy. And every week, our TV's flash news stories about the latest health value of coffee or dark chocolate or red wine. There is a lot of knowledge out there detailing how improving our diet can improve our health. It should not be surprising that there are Diet Cures that can help prevent, reverse and cure diabetes and cancer and other illnesses.

"Of course," says the publisher, "One should use the information in these e-books in conjunction with their current doctor's medical advice."

Good nutrition is also important for our pets. Diet Cures also contains reviews of e-books that dog owners will find useful in making healthy dog food and discover natural treatments for canine diseases.

For more information, please visit Diet Cures at http://www. diet-cures. dieting-help. com/ (http://www. diet-cures. dieting-help. com/). Concerned about diabetes? Go to http://www. diet-cures. dieting-help. com/diabetes. php (http://www. diet-cures. dieting-help. com/diabetes. php).


3DR Laboratories and Visage Imaging Sign Agreement for Advanced 3D Imaging and Visualization Solutions: Companies deliver thin client-enabled advanced visualization solutions to implement efficient 3D imaging workflow

3DR Laboratories and Visage Imaging Sign Agreement for Advanced 3D Imaging and Visualization Solutions: Companies deliver thin client-enabled advanced visualization solutions to implement efficient 3D imaging workflow

3DR Laboratories, LLC., and Visage Imaging, Inc., a wholly owned subsidiary of Mercury Computer Systems, Inc. (NASDAQ: MRCY), signed an agreement to provide advanced reading and post-processing services to healthcare organizations and hospitals.

LOUISVILLE, Ky. & CARLSBAD, Calif. (PRWEB) October 4, 2007

 3DR Laboratories will integrate Visage Imaging's Visage(TM) CS Thin Client/Server and Visage PACS Server into its product portfolio in order to provide internal and remote advanced 2D and 3D capabilities and services to healthcare enterprise customers. According to Robert L. Falk, MD, Founder and Medical Director of 3DR Laboratories (bio at (http://www.3drinc. com/drFalk. html (http://www.3drinc. com/drFalk. html)): "In a time when hospitals are looking to save money and improve care, Visage Imaging and 3DR Laboratories have created a way to do both. Together, our combined technologies will free hospitals and radiology centers to outsource 3D reconstructions of CT and MRI scans while still allowing staff the ability to further manipulate and distribute studies off of any PC platform. This approach virtually eliminates the need for costly, onsite, 'Fat' workstations." (More information available at http://www.3drinc. com/articles/fs07232007.pdf (http://www.3drinc. com/articles/fs07232007.pdf) and http://www.3drinc. com/articles/di052007.pdf (http://www.3drinc. com/articles/di052007.pdf).)

Visage Imaging's leading-edge visualization solutions are capable of processing and managing the ever-increasing amounts of 2D, 3D, and even 4D data, thus optimizing image quality and the diagnostic workflow. The Visage CS Thin Client/Server and Visage PACS solution features advanced tools for 2D, 3D and 4D image interpretation, post-processing and distribution that are not bound to specific workstations, but become available directly within the PACS workflow anywhere in the hospital enterprise or via the Internet and WAN. Thus medical imaging data can be accessed throughout the hospital network and also from external clients via a secure connection.

"3DR brings to the market a much-needed service that allows healthcare enterprises that do not have the infrastructure to roll out 3D internally to take advantage of leading-edge technology and improve clinical care using remote collaboration and services," said Marcelo Lima, President of Visage Imaging. "This unique approach opens significant opportunities to capitalize on the ever-increasing amount of data being processed."

3DR Laboratories - INTELLIGENT Outsourcing Solutions

3DR Laboratories (www.3drinc. com) is a medical imaging service company providing advanced image processing on an outsourced basis. This allows customer hospitals and imaging centers to 1) better utilize technologist and physician time, 2) increase patient throughput and revenue, 3) significantly reduce capital expenditures, 4) increase referring physician loyalty to drive referrals through leading edge services, and 5) improve imaging quality and patient care. Now, utilizing the Mercury Visage product line, 3DR Laboratories provides outsourced 3D post-processing solutions on a fully functioning thin client platform workstation from any PC with an Internet connection (more financial information at http://www.3drinc. com/impact. html (http://www.3drinc. com/impact. html)).

Visage Imaging, Inc. - Visioneering Science for Life

Visage Imaging, Inc. (www. visageimaging. com)designs and engineers clinical products that present our customers with the ability to overcome demanding market challenges and improve diagnostic results with accuracy and expedience. As a wholly owned subsidiary of Mercury Computer Systems, Inc., we incorporate Mercury's 20 years of technical expertise and deep knowledge of the science behind diagnostic applications into our practice. We leverage this experience to push the boundaries of what is possible within our domain.

Through collaborative learning, we have built a nimble, creative organization: one that is first to market with innovative 3D clinical applications, and offers best-in-class 3D products that are unique, reliable, and help our customers accelerate their own market innovation and clinical benefit.

Forward-Looking Safe Harbor Statement

This press release contains certain forward-looking statements, as that term is defined in the Private Securities Litigation Reform Act of 1995, including those relating to the Visage product line and 3D to the Core solutions. You can identify these statements by our use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. Such risks and uncertainties include, but are not limited to, general economic and business conditions, including unforeseen weakness in the Mercury's markets, effects of continued geo-political unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, continued funding of defense programs, the timing of such funding, changes in the U. S. Government's interpretation of federal procurement rules and regulations, market acceptance of the Mercury's products, shortages in components, production delays due to performance quality issues with outsourced components, inability to fully realize the expected benefits from acquisitions or delays in realizing such benefits, challenges in integrating acquired businesses and achieving anticipated synergies, and difficulties in retaining key customers. These risks and uncertainties also include such additional risk factors as are discussed in the Mercury's recent filings with the U. S. Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended June 30, 2007. The Company cautions readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.

Visage and Visage Imaging are trademarks of Mercury Computer Systems, Inc. Other product and company names mentioned may be trademarks and/or registered trademarks of their respective holders.

Fletcher-Flora Health Care Systems Announces Joint Marketing Partnership with Medicat to Bring FFlex ELink IMR System to Medicat Customers

Fletcher-Flora Health Care Systems Announces Joint Marketing Partnership with Medicat to Bring FFlex ELink IMR System to Medicat Customers

Fletcher-Flora Health Care Systems, Inc. today announced a new partnership with Medicat, LLC to interface Medicat's Electronic Medical Records software with the FFlex eLink IMR system.

Anaheim, CA (PRWEB) October 28, 2010

Fletcher-Flora Health Care Systems, Inc. today announced a new partnership with Medicat, LLC to interface Medicat's Electronic Medical Records software with the FFlex eLink IMR system. This partnership will allow Medicat clients to electronically send patient results from their clinical lab instruments to their Medicat EMR system.

FFlex eLink IMR is software designed to provide much needed connectivity directly between a laboratory’s clinical instruments and an Electronic Medical Records, Practice Management System, Electronic Health Records or other host system. FFlex eLink IMR streamlines integration of one or more instruments to a host which reduces the need for manual transcription of results and can increase lab efficiency, improve accuracy in the patient’s electronic record and reduce liability associated with transcription errors.

FFlex eLink IMR not only accepts patient results from instruments and transmits the data to an EMR system but also provides a user interface that allows users to define tests and age/sex-dependent reference ranges, approve or reject results, monitor real-time instrument logs and enter offline results from manual “bench” tests.

“The costs associated with traditional Laboratory Information Systems (LIS) often prohibit smaller clinics and health centers from taking advantage of today’s improved technology," explained Neal Flora, President and CEO of Fletcher-Flora. "FFlex eLink IMR provides a simple and cost effective integration solution for this underserved segment of the industry. FFlex eLink IMR helps streamline operation in the lab and optimize the investment by integrating otherwise separate pieces of the operation while improving workflow and patient care.”

"Medicat recognizes the importance of integrating laboratory results into our EMR system in support of patient safety, quality of care and workflow productivity," added Stacy Kottman, President & CEO of Medicat. "The FFlex eLink IMR solution offers Medicat clients more choices in how this seamless integration can be achieved."

About Fletcher-Flora Health Care Systems, Inc.
For more than 20 years, Fletcher Flora Health Care Systems, Inc., has developed and marketed Laboratory Information Systems for physician offices, group practices and hospital laboratories. The company has grown to become a leader in both the non-hospital market and hospital market. With its multiple lines of LIS solutions, Fletcher-Flora has successfully installed more than 1,400 systems in physician office laboratories, group practices, clinics and small hospitals. For more information about Fletcher-Flora’s product suites, please contact us at (800) 777-1471 or email lis(at)fletcher-flora(dot)com

About Medicat, LLC
Medicat, LLC is the leading healthcare information technology provider for college and university student health centers. Medicat’s fully integrated Electronic Medical Records-Practice Management solution is designed to support the clinical, administrative and counseling needs of today’s student health centers in meeting quality of care, patient safety and workflow productivity goals. Medicat’s lives its corporate mission every day - “Best Product, Superb Implementation and Unsurpassed Support.” For more information, please visit http://www. medicat. com.

Statements contained in this press release, which are not historical facts, are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based largely on Fletcher-Flora Healthcare Systems’ expectations and are subject to a number of risks and uncertainties beyond Fletcher-Flora's control, including, but not limited to, economic, competitive and other factors affecting Fletcher-Flora's operations, management team effectiveness, expansion strategies, available financing, market prices and recovery costs, government regulations involving Fletcher-Flora and facts and events not known at the time of this release. These statements are not guarantees of future performance, and readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release.


Monday, March 14, 2005

Enjoy-Retirement-Jobs. com Releases New Interviews and E-Books in Its Emphasis on Achieving the Ideal Retirement

Enjoy-Retirement-Jobs. com Releases New Interviews and E-Books in Its Emphasis on Achieving the Ideal Retirement

People searching for fresh ideas to create fulfilling lives in retirement should check out Enjoy-Retirement-Jobs. com.  The site offers dozens of resources and how-to-guides to find vocations for those approaching retirement.  In a new interview with Neil Patel, co-founder of Crazy Eggs, KISSmetrics, and editor of quicksprout. com blog, Patel confirms Enjoy Retirement Jobs’ importance to retirees.  The free e-book on the Social Security Administration is a "must-see".

Houston, TX (PRWEB) February 10, 2010

With the launch of its website in July 2009, Enjoy-Retirement-Jobs. com (http://www. enjoy-retirement-jobs. com/) set out to provide reliable, up-to-date information for its readers searching for the path to "the good life" during retirement.  Enjoy-Retirement-Jobs. com knows that people are healthiest and happiest when following their own passions, and seeks to provide information on a wide variety of vocations and occupations. Searchers will find up-to-date relevant information regarding Social Security, financial calculators, online opportunities, interviews, articles, plus a way to build a free mini site. Follow the Decision Tree for easy assistance in evaluating and defining alternatives.

A recent posting on the Enjoy-Retirement-Jobs. com website is the new interview with Neil Patel, co-founder of Crazy Eggs and KISSmetrics.  Patel, known as a tenacious blogger and serial entrepreneur, was named one of the top influencers on the web by the Wall Street Journal by the age of 21.  In addition, Patel has been named one of the top 100 bloggers by Technorati.  In his interview, Patel shares his views on entrepreneurship issues affecting all of us.  He advises “ Find a problem in this world that you are passionate about and solve it. It's a simple as that.” Seasoned entrepreneurs or those just starting out will find valid, useful tips.  Read the full interview at the Interviews - Quicksprout (http://www. enjoy-retirement-jobs. com/quicksprout. html) section of the site.

Enjoy-Retirement-Jobs. com also lists ways to locate job opportunities.  Find real online jobs (http://www. enjoy-retirement-jobs. com/real-online-jobs. html) and the best products to sell online. Learn how to buy a business or start one, review franchise ideas, and learn how to network successfully using tools like Facebook and Twitter.   

A valuable resource on the Enjoy-Retirement-Jobs. com website is the free e-book, “Social Security Administration - What Is It and How Does It Work?”  It provides information to those wanting to know exactly what Social Security is and how to the use Social Security website most effectively.  It answers questions about tax rates, limits, as well as questions about the best timing for a spouse to claim benefits.   The e-book is online at the http://www. enjoy-retirement-jobs. com/social-security-adm. html [Free e-Books (http://www. enjoy-retirement-jobs. com/social-security-adm. html) section of the website and available for free download in PDF format.

For individuals looking for retirement hobbies or voluntarism opportunities, Enjoy-Retirement-Jobs. com provides numerous suggestions and designed to help make those connections.

The guiding principle of the website, as stated by the founder and owner is, "Do more than follow your passion -- LIVE  IT!"  For more information, visit Enjoy-Retirement-Jobs. com and follow them at Facebook and Twitter to get started on the best dream jobs.

About Enjoy-Retirement-Jobs. com:
The guide to vocations after retirement (http://www. Enjoy-Retirement-Jobs. com (http://www. Enjoy-Retirement-Jobs. com)) is edited by Donald D’Armond. He is a husband, father, grandfather, 35 year veteran of the energy industry, licensed professional engineer in the State of Texas, entrepreneur, classic car restorer, and Vietnam Veteran. 

Media Contact:
Donald D’Armond
Blue Impala, L. L.C. for Enjoy-Retirement-Jobs. com


Classical Meditation Is Efficient De-Stressing For Persons Dominated By The Left Hemisphere, Especially, Concludes A Health Technology Assessment By Torben Larsen

Classical Meditation Is Efficient De-Stressing For Persons Dominated By The Left Hemisphere, Especially, Concludes A Health Technology Assessment By Torben Larsen

The action-mechanism of meditation is evidenced as the general biological process of homeostatic balancing of interactive regulatory systems. This applies to persons dominated by the left hemisphere, especially; so, meditation is not recommended to the minority of persons dominated by the right hemisphere. The cognitive style of relative more men than women are dominated by the left hemisphere. A critical review of international medical databases identify good medical trials on meditative in-depth-relaxation by a variety of approaches including Transcendtal Meditation (TM), Acem meditation, Mindfulness Meditation, Qigong Meditation and Autogenic Training. Evidenced outcomes regarding stress comprise comprehensive health indicators as: 1) reduction of blood pressure, 2) reduction of the stress hormone cortisol and anziety as well as 3) better smoking cessation. A query by the internet conducted by the author demonstrates a good user compliance to the medical findings. The mental benefits of meditation are complementary to exercise: while exercise increases endurance meditation increases flexibility. A simple health program balancing exercise and meditation might prevent the majority of diseases in the industrialized countries according to experts in psychosomatic health as Herbert Benson. The comprehensive economic evaluation is that meditation is a cost-efficient private investment due to better quality of life and extra pension years, especially.

(PRWEB) May 22, 2006

Chapter 2 of the report presents a health technology assessment (HTA) aiming a systematic and comprehensive assessment of the conditions for and consequences of meditation towards stress. It is conducted by health economist Torben Larsen, guest professor at the International Institute of Advanced Studies (IIAS). This part of the project has been supported financially by the Danish Centre of Research in Alternative Medicine (ViFAB) and has been presented to the Annual Meeting of the International Society for HTA.

Chapter 1 perspectivates the empirical findings presenting the triune brain model advanced by Paul McLean and elaborated by Gerald Cory as framework for explanation of the problem of mental balance. According to this line of brain research the relative balance of left, analytic hemisphere and the right, empatic hemisphere is crucial to our mental capacity. Due to our genetic heritage from the stone age dominance of the left hemisphere is normal. In our modern HiTec society dominance of the left hemisphere is demonstrated by sociological trials to have serious negative side-effects as 1) reductionist decision-making, 2) over-consumption and psychosomatic diseases. Complete the cognitive style quiz to have an indicator for your personal hemispheric balance.

Chapter 3 presents a logic of complementarities for advanced self-management of meditation for users with a positivistic set of values as an alternative to a classical, spiritual guidance. Tfinally, this new logic is tested towards global challenges.

As the book elaborates the concept of 'economic man' it is entitled 'Neuropsychology for Economists' addressing professional decision-makers. It is available as paperback (ISBN 978-1-4116-8808-7) from Lulu Press, the world's fastest-growing provider of print-on-demand books. Quotes from a Danish test-version of the report:

The specialist in general medicine, Carsten Vagn Hansen, recommends the book due to the unique presentation and balanced evaluation of the scientific meditation research in an interview with Torben Larsen on the family channel DK4.

The litterature expert, Helga Smidt, concludes in a review on the Danish Cultural Navigator that this concept of meditation enriches the Ego in a Western way instead of destroying the Ego in a classical Eastern way.

The local branch of AIESEC at University of Southern Denmark recommends internal seminars on stres management based on the book to other local branches of AIESEC as part of the AIESEC Sustainability Inititiative.

The book linking mental reinforcement to implementation of sustainable development is nominated for the IIAS Book Award 2006 presented at Intersymp 2006 in Baden-Baden in August.

# # #

Saturday, March 12, 2005

BELA-Olhão Hires Nickerson PR, Marketing & Events, Inc

BELA-Olhão Hires Nickerson PR, Marketing & Events, Inc.

Nickerson PR, Marketing & Events, Inc. (NPME) is pleased to announce that BELA-Olhão has selected the company as its agency of record for public relations. BELA-Olhão, a company that specializes in the production of canned sardines and tuna, fresh from the waters of Olhão, Portugal, will work closely with NPME to develop and implement a strategic public relations plan to promote their products. This new account represents growth in NPME's practice area - high-end and luxury goods - with a new focus on consumer goods.

Wayland, MA (PRWEB) February 7, 2007

Nickerson PR, Marketing & Events, Inc. (NPME) is pleased to announce that BELA-Olhão has selected the company as its agency of record for public relations. BELA-Olhão, a company that specializes in the production of canned sardines and tuna, fresh from the waters of Olhão, Portugal, will work closely with NPME to develop and implement a strategic public relations plan to promote their products. This new account represents growth in NPME's practice area - high-end and luxury goods - with a new focus on consumer goods.

As BELA-Olhão's public relations agency of record, NPME will be responsible for broadening national brand awareness of the company's brand and products. In order to achieve these tasks, NPME has appointed Jennifer Sullivan, Director of Client Services, to lead the project, increasing visibility and emphasizing the quality of its products across the consumer goods industry. Dawn Leaness, Public Relations Manager, will back Sullivan in leading the public relations campaign.

"BELA - Olhão holds themselves to extremely high standards of quality control and ecologically supportive fishing practices and regulations, which allows them to deliver the freshest products," said Jennifer Sullivan, Director of Client Services. "Gourmet food connoisseurs and health conscious consumers have enjoyed BELA's products for years and we are extremely eager to extend their brand recognition to the everyday consumer. We are excited to be working with this brand and look forward to helping BELA-Olhão capture a leadership position in the industry."

NPME plans to increase media exposure for BELA-Olhão brands, enhancing consumer awareness of the benefits of their products by stressing the nutritional value of their seafood and the unique way BELA-Olhão sardines and tuna are caught and processed. Additionally, NPME intends to create awareness of BELA-Olhão and Blue Galleon's strong commitment to the community through their support of local athletic and arts groups.

About BELA-Olhão:

BELA-Olhão sardines and tuna are caught fresh from Olhão, Portugal, a traditional fishing community renowned for its open air markets and daily fish auctions. BELA products are fished in the region's non-industrial and unpolluted waters, and hence have no detectable levels of pesticides. Additionally, BELA specifically uses only the species Sardina Pilchardue (sardines) and Katsuwonus Pelamis (tuna). The large, juicy, Portuguese sardines are one of the region's staple dishes, and have served as its main cash crop for years. Unlike other varieties, BELA sardines are canned within 8 hours of the catch, allowing for the preservation of their fresh and delicate taste. The highest and most consistent quality is insured by thorough inspection on the boat, and in the factory. Full compliance with FDA Good Manufacturing Practice regulations, a comprehensive Critical Control Point program, and a full certification with the European Common Market, further insure the finest product available. For more information, please visit www. mybela. com.

About Nickerson PR, Marketing & Events, Inc:

Nickerson PR, Marketing & Events, Inc. is a Boston-based agency that offers a strategic blend of communications services that will deliver messages precisely matched to the client's specific criteria. NPME provides expertise in the areas of public relations, strategic marketing and event management. For further information, please visit www. nickersonpme. com.


Friday, March 11, 2005

Print and Mobile Together Activate Rapid Consumer Response

Print and Mobile Together Activate Rapid Consumer Response

RedPlum™ Digital Solutions Uniquely Blend with Traditional Media to Deliver Savings

Livonia, MI (Vocus) May 11, 2010

RedPlum (http://www. redplum. com), a leading provider of deals and savings on brands consumers want most, announced today that though consumers are more actively engaging with digital media for everyday purchases, traditional media is often what drives it. This blended approach enhances a program’s reach and impact by incorporating digital and print in a single promotion. For example, while looking through their coupon booklet or insert, consumers see and respond to an ad asking them to text for a free offer or coupon. Clients have found these innovative campaigns to be successful in engaging consumers, activating response, building brand awareness and driving store traffic and purchase behavior.

In a recent campaign, a leading grocery retailer received more than 11,000 consumer responses within 48 hours to a RedPlum™ Shared Mail and Mobile Text4Engagement program. This retailer invited consumers in the RedPlum (http://www. redplum. com) Shared Mail package to text a request for coupons redeemable at the grocery store for free products. As a result of this campaign, 53% of responders opted for future mobile alerts from the grocer and 43% provided their loyalty card number via text, allowing the retailer to update their contact information. Seventy-three percent of the consumers receiving the free coupons redeemed all three offers, further driving trial and product awareness.

A pizza franchise organization reached out to their customer base via a mail campaign, activating their customers to text for a free product, which led to more than 1,000 new mobile subscribers followed by another outreach for a buy one, get one offer, resulting in 25% redemption.

Similarly, a dog daycare and boarding franchise with more than 110 open locations across the country, engaged consumers in print and online banner ads to enter for a chance to win free Camp for a year via a text campaign. In two months, they gained more than 3,500 entries, effectively growing their mobile and e-mail database.

“The digital landscape is changing at a fast pace based on consumer response, innovative technology and the fact that advertisers are looking to achieve the highest return on their marketing spend in a measurable way,” said John Lieblang, President, Valassis Digital Media (http://valassis. com/1024/Home/10home. aspx? val=true). “At the same time, traditional media is tried and true so by marrying the two, we are effectively motivating consumers in print to initiate a digital relationship. As consumers look for every way possible to achieve savings, this opens up significant opportunities for marketers who understand the changing media landscape and recognize the growing force of digital.”

RedPlum Mobile Solutions have proven successful among consumer packaged goods manufacturers, grocery retailers, local businesses and quick service restaurants by engaging consumers via mobile callouts in print ads. Advertisers are finding these types of campaigns ideal to capture rich data for delivering coupons, samples, sweepstakes entries and loyalty program registration while readily measuring ad response. With 87% of U. S. households having text-enabled cell phones and 40% of users opting in to receive offers directly on their mobile phones, this is a growing media trend embraced by today’s tech-savvy consumer.

In addition to mobile, the RedPlum digital portfolio includes its lifestyle and savings site, redplum. com; the RedPlum Network; display advertising; e-mail; and secure coupon distribution via print and download to card or unique ID. The RedPlum (http://www. redplum. com) Network is the fasting growing online coupon network with nearly 1,000 affiliates.

About RedPlum
RedPlum (http://www. redplum. com) brings consumers relevant offers and good deals on the brands they want most to best stretch their budgets. We deliver deals on a weekly basis to over 100 million shoppers in the mailbox, in the newspaper, in-store and online. At redplum. com, you will find one of the largest collections of printable coupons, coupon codes and savings tips along with the best deals and the sweetest coupons plus trends, tips and inside information on what to wear, buy and do right now. RedPlum is the consumer brand of Valassis, a Michigan-based company that has been delivering savings and value for 40 years. Building upon our wish to help American families, we empower the public to take part in the effort to help safely recover missing children through our America’s Looking For Its Missing Children® program, which appears on our RedPlum products. For more information, visit http://www. redplum. com (http://www. redplum. com). To learn about advertising opportunities with RedPlum, please call 1-800-437-0479.

Cautionary Statements Regarding Forward-looking Statements
Certain statements found in this document constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; a shift in client preference for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; our ability to comply with or obtain modifications or waivers of the financial covenants contained in our debt documents; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; ongoing disruptions in the credit markets that make it difficult for companies to secure financing; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients’ promotional needs, inventories and other factors; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; we may be required to recognize additional impairment charges against goodwill and intangible assets in the future; possible governmental regulation or litigation affecting aspects of our business; the credit and liquidity crisis in the financial markets could continue to affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Media Contact:
Mary Broaddus
Director, Investor Relations and Corporate Communications