Sunday, July 31, 2005

U. S. African Chamber of Commerce (USACC) Continues to Support Legal Immigration Reform

U. S. African Chamber of Commerce (USACC) Continues to Support Legal Immigration Reform.

Immigrants contribute to the economic growth and productivity of this nation. However it is not good time to bring at this time the issue of Immigration Reform because there will not be enough support across party lines. And the political division that continues to persist in Washington DC, exacerbated by the high unemployment rates in most states, is not helping ease the gridlock between the two major parties. Any effort at this time on immigration reform will only be treated as a secondary priority among our congressional leaders.” This was the statement made by USACC President, Martin Mohammed, regarding the growing concern about immigration, highlighted by the contentious rallies against the newly-signed Arizona bill on immigration in that state.

Washington, D. C. (Vocus) April 28, 2010

Meeting with the Immigration Task Force Committee on behalf of the U. S. African Chamber of Commerce (http://usafricanchamber. com/) (USACC (http://usafricanchamber. com/)), its president, Martin Mohammed, has expressed the USACC support of President Obama’s and Senators Schumer and Graham's attempt to find bipartisan solution to immigration reform. However, Mr. Mohammed thinks this is not the most opportune time for debate and follow-through of this issue.

He said that this is no longer the country that many immigrants have traveled for millions of miles across the globe, in search of finding vast economic opportunities, freedom, liberty, innovation, lower taxes, etc. Instead, America has become a place that immigrants feel not worth dying for while they choose other destinations outside of America.

At this point in time, the issue of immigration reform has strong anti-immigrant sentiments among our congressional leaders, who are still harboring their wounds and ill-will from the contentious health care reform bill and the unemployment bailout, according to Mr. Mohammed. Mr. Mohammed notes that the African immigrant population in the U. S. has the highest unemployment rates among other immigrant groups.

The USACC (http://usafricanchamber. com/) is the leading advocacy organization for U. S. African relations and emerging African markets. The USACC is the umbrella organization for African chambers of commerce and professional trade and business associations throughout the United States and abroad.

Martin Mohamed
(202)465-0778 (News)


“It’s Private”

“It’s Private”

Virginia Knudsen, owner of the recently opened Tone Zone, circuit training and wellness center for women, wanted a unique skincare line for their aestheticians and retail sales department

Las Vegas, NV (PRWEB) August 12, 2004

Adassa James Institute Inc. (Aji) developers of Profiles™ Customized Aromatherapy Skincare and www. aromaprofiles. com today announced their successful launch into the private labeling of their skincare line for spas, salons, and wellness centers.

“Private labeling in addition to education on European facial techniques have always been apart of our diversification and expansion strategies,” said Wendy Dearborne, Aji’s owner and founder.

Virginia Knudsen, owner of the recently opened Tone Zone, circuit training and wellness center for women, wanted a unique skincare line for their aestheticians and retail sales department and knew Profiles™ would be the perfect fit.

The customized product line compliments The Tone Zones concept that skincare, fitness, diet etc. are all facets that play a key role in maintaining a woman’s total wellness. “We are embracing our role as private label manufactures and as educators for the “True” European facial experience and are looking forward to continuing growth in this direction.” added Dearborne.

The true European facial specializes in upper body massage techniques designed to produce total relaxation, benefiting anti-aging and skin rejuvenation; increasing blood supply and lymphatic drainage of facial tissue encouraging healthy cell regeneration and the absorption of natural based products to feed underlying dermal structures with photo-nutrients.

A Euro style facial discourages the over use of electric equipment designed to carryout massage techniques. “There is great healing power in the hands. So why not use this power to prevent wrinkles?” asked Dearborne.

About Adassa James Institute Inc. (Aji)

Located in Headquartered in Las Vegas, Nevada Aji is committed to providing natural skincare solutions. In addition to partnering with the local organization in their efforts to support childrenÂ’s charities, Aji is likewise dedicated to safeguarding the environment and has implemented a bottle and jar recycle program to support local and global conservation efforts.

For further information about any of the Adassa James Institute, Inc. products, or private labeling call 702-735-0544 or visit http://www. aromaprofiles. com (http://www. aromaprofiles. com)

Saturday, July 30, 2005

Personal Injury Law Firm Martin, Harding & Mazzotti Donating 350 Bike Safety Helmets to Utica, NY's Annual Build-A-Bike Event

Personal Injury Law Firm Martin, Harding & Mazzotti Donating 350 Bike Safety Helmets to Utica, NY's Annual Build-A-Bike Event

Law firm of Martin, Harding & Mazzotti is donating 350 bicycle helmets for Utica, NY's Annual Build-A-Bike Event, Saturday June 20.

Niskayuna, NY (PRWEB) June 19, 2009

The Underground Café, a project of Utica Safe Schools Healthy Students is gearing up for the Annual Build-A-Bike Event, Saturday June 20, noon to 5 P. M. The event will be held downtown Utica across from City Hall parking lot. Registered youth will go home with a free, rebuilt bicycle. Registration begins at noon.

The personal injury law firm of Martin, Harding & Mazzotti, LLP is a Community Build-A-Bike partner and is donating 350 bike safety helmets for the event.

"It's a pleasure to partner with Utica Safe Schools Healthy Students to protect our community's younger bike enthusiasts," said Paul B. Harding, Managing Partner of Martin, Harding & Mazzotti. Paul continued, "We want to make sure the kids are out enjoying themselves this summer while taking every precaution to stay safe."

Last year the Build-A-Bike Event provided more than 150 bicycles to Utica youth, ages four to eighteen. This year the Build-A-Bike Event, in addition to giving away free bicycles, will provide workshop tips about how to fix and maintain bicycles, helmet decorating, give-a-ways, tours of The Underground Café, and a bike safety course.

UticaOD. com, News and Information for the Mohawk Valley recently ran an interesting and informative article on the Build-A-Bike event. Click here to read their article (http://www. uticaod. com/pennysaver/x2085753259/Ridin-high-Kids-get-new-wheels).

The public is asked to consider donating broken, used or new bicycles, bike parts, bike tools, and/or volunteering on the day of the event.

Other community partners include the Utica Police Department and Gilroy Kernan & Gilroy, Insurance.

For more information please contact Melissa Keihle, (315) 368-6045, mkeihle (at) uticaschools (dot) org. The Utica Safe Schools Healthy Students Partnership, Inc. and the The Underground Café Teen Center is located at 1115 Mohawk Street, Utica, New York 13501.

About Martin, Harding & Mazzotti, LLP
Founded in 1994, Martin, Harding & Mazzotti is a personal injury law firm with offices in Upstate New York and new offices in Utica and Manchester, VT. The firm has attorneys licensed in New York, Massachusetts, New Hampshire, Vermont, Michigan, District of Columbia and California ( The firm sponsors and supports extensive community outreach programs promoting personal safety and will continue to do so in the future. Martin, Harding & Mazzotti is honored to have been voted "Best Law Firm" in the 2008 Times Union Readers' Poll. For more information, visit

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Immediate Care Clinic NextCare to Change Doctor's Urgent Care Centre Name to NextCare Urgent Care in North Carolina

Immediate Care Clinic NextCare to Change Doctor's Urgent Care Centre Name to NextCare Urgent Care in North Carolina

After acquiring nine doctor's Urgent Care Centres in 2005, immediate care clinic NextCare will complete name changes by year end for these North Carolina Urgent Care Clinics.

Mesa, AZ (PRWEB) April 14, 2007

NextCare Urgent Care (http://www. nextcare. com/ (http://www. nextcare. com/)) announces that the name changes for nine of its North Carolina urgent care clinics will be completed by year end. Although the Doctor's Urgent Care clinics had a solid reputation in the communities they served, NextCare wants the name of the centers to be as distinctive as the quality of service and care they provide. Over the past year, NextCare has begun transitioning the clinics to the NextCare name by co-branding the clinics utilizing both logos.

In 2005, NextCare expanded its national group practice with its acquisition of North Carolina based Doctor's Urgent Care Centre. NextCare Urgent Care purchased nine free-standing North Carolina urgent care centers from Beverly Enterprises, Inc. This move made NextCare the world's largest provider of urgent care services, treating more than 400,000 patients a year. To avoid confusion for patients and clients, NextCare has made signage changes simultaneously with name changes in local phonebooks for the North Carolina Urgent Care clinics. By year end, NextCare will fully integrate the NextCare Urgent Care name into these communities, providing a new name but the same great care.

The immediate care clinic concept is beginning to catch on nationwide in reaction to overuse of hospital emergency rooms by patients without life-threatening conditions. As needs grow, NextCare continues to build and acquire clinics. When acquiring previously existing businesses, NextCare evaluates the reputation of the clinic and name in the community. As in the case of the Doctor's Urgent Care Centres, NextCare had the luxury of making the change over time due to the clinic's long history of providing prompt, quality, same-day walk in medical care.

For more information about immediate care clinic NextCare, or to find a location near you, visit http://www. nextcare. com/ (http://www. nextcare. com/).

About NextCare Urgent Care
NextCare Urgent Care (http://www. nextcare. com/ (http://www. nextcare. com/)) is the world's largest privately owned provider of urgent care and occupational medical services, known for bringing together service-driven healthcare and innovative medical technology to the delivery of medicine. NextCare currently operates 27 urgent care facilities among Arizona, Colorado, Georgia and North Carolina.


Wednesday, July 27, 2005

Handmade Soap Crafter's Success Bubbles Over With Implementation of New Blog

Handmade Soap Crafter's Success Bubbles Over With Implementation of New Blog

PureNSimpleSoap. com is a luxurious online source for handcrafted soaps while it provides detailed product information to all its visitors. A family-owned business started by Barbara Palulis, this company promotes pure skincare products in their most natural state, using no harsh or unnecessary chemicals.

Schuylerville, NY (PRWEB) September 26, 2009

Barbara Palulis' plan for a homemade-soap business began with a simple life-changing notion: the desire for an overall healthier diet and lifestyle. Thus, she began reevaluating not only what she consumed, but even what everyday products she used.

"What we apply to our skin and hair is even more important because our skin is the largest organ of the body and is permeable," she said.

After a year of studying the craft of homemade soaps and reading about every book she could get her hands on, she began producing handcrafted soaps out of her very own home for herself and her family. The word got out quickly about her newfound hobby. Shortly after, the multiple requests that her products be made available for purchase led to the creation of www. PureNSimpleSoap. com, which has since expanded their market internationally.

As a woman of faith, she wanted to commit the name of the company to the Lord, which also defines the essence of her products and her business ethics in its name.

"Our products contain no synthetic fragrance, no synthetic oils and no color dyes," she said.

She has chosen not to use any unnecessary or harmful chemicals in her products; any notable colors are derived from actual plants and herbs found in her garden. She uses the cold process method of making her soaps, using a vegetable-oil base and goats' milk, which contains no synthetic fragrances and uses only pure essential oils.

Many other enlightening truths and tips about natural skincare will be discussed on the Web site's newly formulated blog, www. Pure-N-SimpleSoap. com. Check back often to look for other healthy-living topics and information about their herb farm - which is used in many of their products.

Don't miss the newest products while browsing PureNSimpleSoap. com, a variety of sea sponges molded in goats' milk soap, shaving soap and homegrown loofah are among the healthiest options for skincare.

Pure-N-Simple Soap is a family-owned and operated business; each member contributes to a different role within the business.

Bob Palulis (husband), also known as "The Market Man" and "Label Maker", supports his wife by laboring many hours behind the computer as he prints labels. He also travels many miles on the road as he distributes the soaps at local farmers markets. Rob (oldest child) helps with the business fundamentals and spends much of his time working on the Web site, researching and writing informative articles. Mike (middle child) and Melissa (youngest child) make additional contributions and as the business continues to grow; it is their hope that the whole family becomes more involved.

PureNSimpleSoap. com is dedicated to using the purest ingredients to optimize skincare while educating customers about their products and a healthier way of life.

About the Company:
PureNSimpleSoap. com is owned and operated by handmade-soap expert Barbara Palulis.

Barbara Palulis
Www. PureNSimpleSoap. com
(518) 854-3320

IePlexus, Inc.
Www. iePlexus. com

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Monday, July 25, 2005

DENTISTRYONLINE. COM Creates Web Sites for More Than 160,000 Dentists

DENTISTRYONLINE. COM Creates Web Sites for More Than 160,000 Dentists

(PRWEB) March 23, 2000

Vancouver, Wash. – Dentistry Online, Inc., the first source in dental information, has created free starter Web sites for more than 160,000 dentists in the United States. The sites, which are accessible through DentistryOnline. com’s Find-a-Dentist search engine, offer the consumer the contact information they need to make that first appointment, as well as searchable patient education to answer their dental health questions.

"Our goal has always been to get every dentist online—and now we’ve reached that goal," says Bob Rondeau, DMD, President of Dentistry Online, Inc. "By creating free Web sites for each and every dentist in the United States, we’ve helped them take that first, and sometimes daunting, step into the World Wide Web." Doctors can call the Web site consultants at 800-736-9998 to find out how to choose their own URL and e-mail address, and register for the Online Web site editing tool—all of which are absolutely free. "We’ve always offered dentists free Web site, free Web hosting, and free e-mail. With our new Online Control Panel, editing and managing your site it easy—any dentist with an Internet connection and a mouse can edit their own practice’s Web site, absolutely free."

Dentistry Online also offers Internet tools and content to power up the doctors free Web sites. For a modest monthly fee of $59, doctors can include on their free Web sites: patient education content (inspired by CAESY); SmileLink, a monthly Web-based newsletter; a Patient E-mail Message Center (which enables the doctor to send bulk e-mails to their patient base); and a priority listing in the Find-a-Dentist Search Engine. "For about $700 a year, a doctor can have a fully-functional and effective Web site for both bringing in new patients, and communicating with existing patients," says Rondeau.

Dentistry Online, Inc. produces dental patient education content, which it syndicates to doctors’ Web sites, keeping dentists at the center of their patients’ search for dental health information. The content is also syndicated to Internet health portals and media Web sites. Dentistry Online, Inc. produces interactive patient education programs on DVD (digital video disc). The product line, developed to educate and entertain patients, consists of: CAESY®, for use in the clinical areas of practice; The Smile Channel®, for the reception area; and CAESY Clubhouse®, for children and parents. More information on these products can be found at www. caesy. com. The top dental patient education provider since 1994, Dentistry Online, Inc. has created sponsorship alliances with leading dental companies. Dentistry Online, Inc.’s site is located at www. dentistryonline. com.

Contact: Bob Rondeau, DMD, President

Dentistry Online, Inc.


Americas Watchdog Offers Advice For All U. S. Homeowners Who Might Have Toxic Chinese Drywall In Their Homes

Americas Watchdog Offers Advice For All U. S. Homeowners Who Might Have Toxic Chinese Drywall In Their Homes

Americas Watchdog's Homeowners Consumer Center is calling toxic Chinese drywall affecting 100,000's of thousands of new or remodeled homes build since 2001, "a national disaster with no easy fixes". The Chinese toxic drywall was first found in Florida, where the homes affected could be 100,000+. Other states where the Chinese drywall has been found in large quantities include Texas, Colorado, Louisiana, Arizona, Virginia, and most other U. S. states. Symptoms of exposure to toxic Chinese drywall include upper respiratory issues, nose bleeds, sinus issues, insomnia, discolored copper or silver, and or air conditioning failures. "If you live in a home built or remodeled since 2001, you should call the Homeowners Consumer Center immediately at 866-714-6466," or contact the group via their Web site at http://HomeownersConsumerCenter. com.

Washington, DC (PRWEB) April 7, 2009

For three months Americas Watchdog's Homeowners Consumer Center has been leading in a national & state by state investigation of toxic Chinese drywall in the US. The symptoms of having the toxic Chinese drywall in a post 2000 new, or remodeled home include nose bleeds, upper respiratory issues, sinus problems, combined with copper or silver discoloring, refrigerator, or stove top failures, or air conditioning failures. If a homeowner or their children have the medical symptoms, combined with the AC failures, copper or silver discoloring, electronic failures they can call the Homeowners Consumer Center at 866-714-6466, or contact the group via their web site at http://HomeownersConsumerCenter. com (http://HomeownersConsumerCenter. com).

When was the product first introduced to the US? Late 2000 or 2001.

Is the toxic Chinese drywall limited to just Florida? No. The Homeowners Consumer Center has identified toxic Chinese drywall in significant quantities in Texas, Louisiana, Mississippi, Alabama, Georgia, Colorado, Virginia, Maryland, Arizona, Oregon, California, British Columbia and other US States, or Canadian Provinces. The group expects to find toxic Chinese drywall in every US State. Florida alone may have well over 100,000 new homes, with the toxic Chinese drywall. This mentions nothing of the potentially 100,000's of post 2000 remodeled homes in the US.

Is exposure to toxic Chinese drywall hazardous to your health? "If exposure to toxic Chinese drywall is causing severe respiratory issues, nose bleeds, headaches, its obviously not good for your body, we are super worried about the long term affects, but as of yet there has been zero from the US EPA or US CDC. It's like Hurricane Katrina on steroids-no federal response."

Should a homeowner accept a homebuilders offer to re-drywall their house? "We do not think home owner should accept a builders offer to re-drywall a home, until there is better science on the extent of the damage, caused to the house, by exposure to the toxic Chinese drywall. As an example, have the nail plates, the truss hangers, the wood, the furniture, been damaged by exposure? What if the house is still a sick house after the old Chinese drywall has been replaced, because the wood has absorbed the toxic gasses from the drywall? There needs to be better science on this." Homeowners with concerns or questions can call the Homeowners Consumer Center anytime at 866-714-6466, or contact the group via their web site at http://HomeownersConsumerCenter. com (http://HomeownersConsumerCenter. com).

Note: "If a homeowner is foolish enough to take a homebuilders re-drywall offer, make sure an attorney carefully reviews the release. Do not sign away your rights. Aside from properly restoring these homes & condo's with a certificate that says its clean & safe, we think all homeowners or family members exposed to the toxic Chinese drywall are going to have to be involved in some sort of thorough health screening, for at least five years."

Very Important Note: "Not all houses with toxic Chinese drywall smell like rotten eggs, or sulphur, and we cannot explain this. Some homes with no smell, have the toxic Chinese drywall. Further, this a nationwide disaster-not limited to Florida."

"This is literally the worst homeowner environmental disaster in US history, and its high time the US Federal Government do something substantial. Substantial includes, what are the exposure health risks, testing protocols, health screening, information for certified home inspectors, so they know exactly what they are looking for, etc." So far the Homeowners Consumer Center is saying, "look at your AC for black coils, pull your electrical face plates off & see of your copper ground wires have turned black, or appear to be charred, in combination with the homeowner, or their family having upper respiratory issues, nose bleeds, severe headaches that physicians cannot explain."

If a homeowner in any state is displaying any of these symptoms, or if they have questions they are welcome the Homeowners Consumer Center anytime at 866-714-6466, or contact the group via their web site at http://HomeownersConsumerCenter. com (http://HomeownersConsumerCenter. com).

Americas Watchdog's Homeowners Consumer Center is devoted to homeowner protection & corporate responsibility.


Thursday, July 21, 2005

Organic India USA Introduces 18 New Tulsi Teas

Organic India USA Introduces 18 New Tulsi Teas

Organic India is excited to introduce 18 new certified organic Tulsi Teas. Tulsi (also known as Holy Basil) has been known in India for centuries as the 'Queen of Herbs.' Now the healthful benefits of this great tasting tea can be shared with the American consumer.

Boulder, CO (PRWEB) November 15, 2007

ORGANIC INDIA USA announced today that it has introduced 18 New Tulsi Tea (http://www. organicindiausa. com/product_index. php? cPath=8&_cr=PR%7CNov07%7C) flavors into all health and natural stores, including Whole Foods and Wild Oats in the United States. ORGANIC INDIA USA, located in Boulder, CO, markets and distributes a range of organic products produced in India, but is sold throughout the world.

Ken Vickerstaff, ORGANIC INDIA USA, C. E.O., states, "I am extremely pleased and excited to introduce Tulsi Tea to the U. S. consumer. Tulsi has been known in India for centuries as the 'Queen of Herbs.' Now we can share this great tasting tea with so many healthful benefits to millions of American consumers."

ORGANIC INDIA, makers of the Original Tulsi Teas, have introduced 18 new USDA organic flavors which include Original, Chai Masala, Pomegranate Green, Green Tea, Honey Chamomile, India Breakfast, Jasmine, Lemon Ginger, Licorice Spice, Orange Mint, Passionfruit, Red Chai Masala (Caffeine Free), Peppermint, Raspberry Peach, Red Mango, Sweet Lemon, Sweet Rose and Vanilla Crème. Fourteen of the new Tulsi Teas are caffeine-free.

Throughout India, Tulsi is revered as a sacred plant infused with healing power. Traditionally grown in an earthen pot in every family home or garden, Tulsi (also known as Holy Basil (http://www. organicindiausa. com/abouttulsi. php?_cr=PR%7CNov07%7C) here in the US), makes a delicious and refreshing cup of tea that possesses positive health benefits which supports the body's natural immune system while relieving the body's negative reaction to stress.

Consumers will be able to find Tulsi Tea in most all health and natural stores which stock organic teas. According to Mr. Vickerstaff, "Tulsi's remarkable life enhancing qualities range from increasing stamina and endurance, to relieving and protecting its every day users from stress. What's even better than these remarkable health benefits is the fact the new teas are wonderful, handcrafted tea blends, which taste great."

ORGANIC INDIA is a privately held company, located in Lucknow, India. At the heart of ORGANIC INDIA is the company's commitment to being a living embodiment of consciousness in action. ORGANIC INDIA works with thousands of family farmers in India who cultivate tens of thousands of acres of organic farmland. ORGANIC INDIA actively promotes sustainable agriculture and pays a premium market rate to their farmers. All of ORGANIC INDIA'S products promote wellness and are certified organic.

To find out more go to: http://www. OrganicIndiaUSA. com (http://www. OrganicIndiaUSA. com)


Creative WiFi Announces a Free Wireless Hotspot Program

Creative WiFi Announces a Free Wireless Hotspot Program.

Creative WiFi today announced it has launched a new program offering free wireless hotspots for qualified businesses. Hotspots offer high speed Internet access using a wireless technology known as Wi-Fi.

ATLANTA, GA (PRWEB) April 4, 2004

Creative WiFi today announced it has launched a new program offering free wireless hotspots for qualified businesses. Hotspots offer broadband (high speed) Internet access using a wireless technology known as Wi-Fi. Mobile professionals, students and consumers with their Wi-Fi enabled computers or portable devices can access the Internet through a Wi-Fi Access Point (a. k.a. Hotspot) installed in restaurants, cafes, book stores, parks, campuses, waiting areas, business centers, hotels, convention centers, healthcare facilities, airports, auto showrooms, auto repair shops, and other public locations.

A major national coffee shop chain stated that hotspots helped contribute to a 10% sales increase within six months!

By 2005 portable computer usage is expected to double to 60 million users. That leaves 58 million portable computers that could potentially want wireless Internet access between now and 2005. Industry experts predict the number of active wireless devices needing Internet access will increase to about 20 million by 2006. Therefore, the need for wireless Internet access is expected to grow 10 fold over the next three years. The demand for wireless Internet access is skyrocketing.

The free wi-fi hotspot offer is ideal for businesses that have long waiting times for their patrons, a focus on increasing customer satisfaction, a need to attract more customers or to retain their current customers, and a desire to beat their competition. To determine if your business qualifies for this program, contact Creative Wifi toll-free at 1-877-999-9189 or in Georgia at 678-904-1664.

For patrons: Just imagineÂ… sitting in the courtyard of your office building on a beautiful spring day researching on the Internet in preparation for a client presentation; or, not having to take time off while you access your corporate information from the waiting area of your auto repair shop; or, participating in an online conference meeting while sitting in the waiting room of a hospital; or, contributing to your online class discussion as you sip a latte at your neighborhood coffee shop.

About Creative WiFi

Creative WiFi provides both wired and wireless public Internet access solutions. Creative WiFi uses the latest in 802.11x wireless secured technology, also known as “Wi-Fi”, to provide mobile professionals, students and consumers a convenient and easy alternative for secure high-speed Internet access. Individuals with a Wi-Fi enabled computer or portable device can access the Internet through a Wi-Fi Access Point (a. k.a. Hotspot) installed in a restaurant, coffee shop, park, campus, waiting area, business center, hotel, airport, and other public location. For more information on Creative WiFi, visit http://www. creativewifi. com (http://www. creativewifi. com).


Creative WiFi and the Creative WiFi logo are trademarks or registered trademarks of Creative SOURCE Unlimited in the U. S. and other countries. All other brand or product names are or may be trademarks of, and are used to identify products or services of, their respective owners. Copyright © 2004 Creative SOURCE Unlimited, Inc. All rights reserved.

CSUi #040001

Healthcare Solutions Joins VIIAD Health Ticket

Healthcare Solutions Joins VIIAD Health Ticket

Healthcare Solutions, the parent company of Procura Management and Cypress Care, announced today that it has contracted with VIIAD Systems to enable the company to offer VIIAD’s Health Ticket as a service offering to its customers.

(Vocus/PRWEB) November 19, 2009

Atlanta, GA (Vocus) November 19, 2009 -- Healthcare Solutions, the parent company of Procura Management and Cypress Care, announced today that it has contracted with VIIAD Systems to enable the company to offer VIIAD’s Health Ticket as a service offering to its customers.

The VIIAD Health Ticket is an on demand, web-based claims communication platform that provides medical information relevant in a workers’ compensation claims transaction to the injured worker. The Health Ticket is used to control costs and assist payers in compliance with PPO legislation. In addition to providing PPO network information, the Health Ticket includes information on Healthcare Solutions’ pharmacy and specialty healthcare services. 

“The Health Ticket is designed as an easy to use tool to reduce claims cost, enhance cost containment strategies, control utilization and comply with the ever-changing regulatory landscape,” said April Stiles, Chief Operating Officer of VIIAD. “We are excited about the opportunity to work with a high-growth company like Healthcare Solutions.”

VIIAD Health Ticket was designed to benefits all parties, including injured workers, medical providers and payers. The web-based functionality provides injured workers immediate access to important medical information pertaining to their injury and reduces administrative burden on payers and providers.

“As payers work to manage rising medical costs, the VIIAD Health Ticket provides a unique solution for addressing cost pressures,” said Tamara Webb, vice president, PPO network services. “As an added value, the Health Ticket will also reduce provider disputes regarding network practices while increasing provider awareness of network participation.”

About Healthcare Solutions

Healthcare Solutions, Inc. is the parent company of Cypress Care and Procura Management. Through its affiliated companies, Healthcare Solutions serves as a health service company delivering integrated solutions to the property and casualty markets, specializing in workers’ compensation and auto liability/PIP. The company’s customers include insurer carriers, third party administrators (TPAs), managed care organizations (MCOs), government agencies and self-insured employers. Utilizing market-leading technology, Healthcare Solutions delivers demonstrated benefits and savings complemented by deep industry expertise. For more information, please visit http://www. healthcaresolutions. com.

About VIIAD Systems, LLC

Founded in 2006, VIIAD’s objective is to advance our clients competitive position by providing innovative solutions that reduce costs and maintain compliance. VIIAD’s Health Ticket is a simple, elegant technology solution that was awarded “2008 Risk Innovator of the Year” by Risk and Insurance Magazine. For additional information, please visit http://www. viiad. com.


Per Inquiry Advertising Agency Adds Media Partners

Per Inquiry Advertising Agency Adds Media Partners

Boosting distribution network raises volume, pulls in more leads for clients

PHOENIX, AZ (PRWEB) September 22, 2006

Following a year of stellar growth in which revenue jumped 400 percent, Higher Power Marketing (www. hpowermarketing. com) has taken the next step by expanding its capacity to generate direct response for advertisers.

The Arizona-based company, which specializes in per inquiry (PI) advertising (http://www. hpowermarketing. com), has expanded its media partnerships to include the largest network of performance-based television stations and a newly formed network of Web sites and radio stations.

“These additional media networks, in radio, TV and the Internet, will give us the ability to deliver potentially thousands of leads in a week for any given client, instead of hundreds,” says President and CEO Peter Feinstein.

The key to PI – also known variously as pay per lead (http://www. hpowermarketing. com) or direct response (http://www. hpowermarketing. com)– is that the client advertises for free and pays only for results. HPM has relationships with media outlets across the country – radio, television, print, movie theaters and Internet – and access to their unsold inventory. The agency acquires the rights to the unsold time and/or space for its clients, which pay only for qualified responses. Thus, a client can establish a stable cost per lead within its business plan.

What qualifies as a response is negotiated between the client and HPM. Packages can be structured for a variety of results: per inquiry (any response), per lead (name and contact information) – even per sale. HPM is a leader in PI advertising and one of only a very few firms to offer a money-back guarantee.

HPM’s emphasis on results appeals to clients who care about how well their advertising works, not necessarily when or where it runs. “The client makes money; the station makes money; and we make money,” Feinstein says. “Everybody wins.”

HPM’s expanded lead-generation capacity (basically, the amount of unsold ad space it can tap) has Feinstein bullish about raising Higher Power to a higher level.

“We’re taking clients that were averaging 135 leads a week to between 700 and 800,” he says. “Another, which had been averaging 200 leads per week, is up to about 3,000. We’re going to take different client – a financial services company – from about 100 a week to close to 2,000.”

HPM can do this because it has boosted the volume of its output. The agency has expanded its list of television affiliates to more than 1,000. It also has added about 3,000 radio affiliates, putting the total between 10,000 and 11,000 stations. On the Internet, Feinstein says, “We are able to access more than 2,000 content - and advertising-driven sites. That is about double what we had before – a 100 percent increase.”

Sean Driscoll, chairman of Knoxville, Tenn.-based Madison Media Works, says his clients have seen a 20-to-30 percent increase in leads while still in the testing phase of their HPM campaigns. “They deliver leads; they deliver them on time; it’s a great system,” Driscoll says. “They are the only ones in that business that we would even think of working with.”

Full Service Agency

HPM’s slogan is, “Advertising that works, or your money back!” The agency agrees to generate a specific number of inquiries during the course of each campaign. If it fails to produce the number promised, it will refund the client’s money for the unproduced leads, less production costs and a 20 percent commission.

The agency works with clients from start to finish.

“We have professional copywriters that literally do nothing but write ads specifically focused on producing results,” Feinstein says. “We make the phone ring with qualified leads (http://www. hpowermarketing. com), or we persuade potential customers to visit a Web site.”

Most importantly, this is trackable advertising (http://www. hpowermarketing. com). HPM provides exclusive toll-free numbers and Web addresses for potential customers to respond. When they do, the PI advertising agency is ready with turnkey solutions for clients. It handles call center services and arranges fulfillment.

Variety of Clients

The agency’s recent boost in lead-generation (http://www. hpowermarketing. com) capacity has drawn clients from two additional business sectors: information services and weight-loss programs. Other client sectors include:

Health insurance IRS tax resolution Structured settlements Higher education Mortgage Credit counseling Tort litigation Home/lifestyle improvement Business opportunities Home care products Travel vacation sales Automotive aftermarket Debt elimination Medical discount programs

HPM’s expanded distribution network – along with its systematic approach to converting ads from an expensive line item into a stable cost per lead that provides a return on investment – could pay off for companies interested in growing their businesses without the usual risks associated with advertising.

Http://www. hpowermarketing. com (http://www. hpowermarketing. com)


Tuesday, July 19, 2005

Grammer Industries Achieves Quality Certifications

Grammer Industries Achieves Quality Certifications

Grammer IndustriesÂ’ Greenville, S. C. plant has successfully fulfilled the requirements for certification under three internationally recognized standards for manufacturing quality.

GREENVILLE, SC (PRWEB) February 21, 2004 -

–Grammer Industries’ Greenville, S. C. plant has successfully fulfilled the requirements for certification under three internationally recognized standards for manufacturing quality.

The plant has earned certification for ISO 14001, the Health and Safety Certification OSHAS 18001 and TS 16949: 2002 upgrade.

The Greenville plant becomes the second in the worldwide Grammer Group to achieve ISO 14001 certification and the first in the Group to receive OSHAS 18001 certification. All the companyÂ’s plants, worldwide, were TS 16949 certified in 2002.

“These certifications make Greenville the first Grammer plant to operate under a complete and fully integrated management system. The audits prove that our extremely conscientious attention to quality places Grammer among the best in the world,” said Richard Westwood, the plant’s manager.

Grammer opened the Greenville manufacturing plant in 1999 to provide seat trim covers, headrests and armrests for BMWÂ’s X5 sport - utility vehicle. In 2002, the plant began production for headrests and console side trim for the BMW Z4.

In 2003 production began in a new facility, also in Greenville, to supply driver seats to John Deere plants in Raleigh, N. C., and Augusta, Georgia, for its commercial tractors.

Grammer AG is a world leader in the development and manufacture of innovative components and systems for automobile interiors. Wherever people use vehicles, Grammer, based in Amberg, Germany, sets the standards for security, comfort and ergonomics. Automotive is the companyÂ’s largest division and supplies headrests, armrests, center consoles and integrated child booster seats to vehicle manufacturers and their tier 1 systems suppliers. The companyÂ’s Seating Systems division provides driver seats for heavy trucks and off-road vehicles (tractors, construction machinery, fork-lifts) as well as passenger seats for trains and buses. Grammer Seating Systems is active both as a first-time supplier and as a retrofitter.

As a global player, the Grammer Group operates with a strong customer focus that includes location of development and production facilities close to clients and relies on an international network of partners. In fiscal 2002, Grammer Group sales were $839.7 million, with net income for the year of $25.2 million. With more than 7,000 employees, Grammer and its 22 consolidated companies operate in 13 different countries worldwide.

Additional information is available by e-mail at AutomotiveInfo. Troy@grammer. com.


Morehead Webinar to Discuss Effective Use of Survey Data for Leadership Development

Morehead Webinar to Discuss Effective Use of Survey Data for Leadership Development

Research reveals that a common set of key drivers influence leadership commitment across the organization at all levels.

Charlotte, NC (Vocus) July 8, 2009

Morehead, the human capital research firm, will host a webinar titled "Effective Use of Survey Data for Leadership Development." The free hour-long webinar will be broadcast on Tuesday, July 21, 2009 at 1:00 p. m. EST. 

Helen Krewson, M. S., Morehead's Senior Client Consultant, and Trevor Byrd, Ph. D., Morehead's Director, Research Services will cover the relationship between committed leaders and successful organizations. Research shows that committed leaders create a committed workforce who are engaged, loyal, and express satisfaction with their workplace. In addition, they have shown that leaders in organizations with higher commitment scores are more aligned in their perceptions about key issues than leaders in lower scoring organizations.

Attendees will learn:
 The key drivers of commitment for leaders at various organizational levels  How to assess alignment on key issues at various leadership levels  How to use survey results in leadership development initiatives  Best practices for ensuring all leaders share a common vision and expectations around these key issues

To sign up for the webinar, visit http://moreheadassociates. com/events/registration/event98.html

About Morehead
Morehead delivers human capital surveys, metrics and solutions that enable leaders to make better decisions, build employee engagement, and drive the performance of critical outcomes, such as overall satisfaction, quality, and financial performance. This is accomplished by:
 targeting and focusing human capital initiatives  prioritizing systemic change  informing work unit interventions  aligning employees with business strategies Since 1979, Morehead's approach has been supported by sound research and validated by experience. Clients include healthcare providers, financial institutions, government agencies, universities, service providers, and manufacturers. For more information, visit http://www. moreheadassociates. com.

Media Contact:
Wanda Craig
800.849.2292 x 5515

# # #

WestJet Airlines, Research in Motion and Apple Canada Have Topped the 2009 Study of Human Capital Leaders Compiled by The Beacon Group

WestJet Airlines, Research in Motion and Apple Canada Have Topped the 2009 Study of Human Capital Leaders Compiled by The Beacon Group

WestJet Airlines, Research in Motion and Apple Canada rank as most admired companies in The Beacon Group’s 2009 Human Capital Leaders study.

(PRWEB) April 28, 2009

The study on Human Capital Leaders was conducted by The Beacon Group, a leading HR advisement and services firm. The Beacon Group conducts its Human Capital Leaders survey each year to get a feel for the state of Human Capital Management in Canada and to determine the companies with leading practices in this area.

The Beacon Group asked 5,600 Canadian executives about the state of talent management in Canada.

This year’s leading companies overcame great economic challenges and the survey results were telling.

“2009 was the first year where we asked some pointed questions about the economy and how the recession is affecting Human Capital plans,” said Doug Williamson, President and Chief Executive Officer of The Beacon Group.

The Human Capital Leaders 2009 study points to significant issues with HR strategy as the economy unravels.

“Human Resource departments in companies across the nation are having trouble keeping up with their priorities. Companies are downsizing and at the same time there is a need to make every employee as productive and engaged as possible,” said Williamson.

The impact of the economic environment isn’t providing much hope.

There is abundant pessimism about the economic situation today as 84% of respondents believed the economy will get worse before it gets better and 55% of respondents thought the recession would last 1 year to 18 months minimum.

“It’s very troubling to see how belt tightening is affecting Human Capital planning,” added Williamson.

“In 2008 we saw executives at leading companies experiencing difficulty in articulating their business strategies. In 2009, the problem is not only to come up with a sound strategy, but to keep that corporate strategy in place amidst a challenging economic situation.”

More than half of the executives that participated in the survey thought that the economic environment would affect their Human Capital plans. Half of them thought their organization’s corporate culture would be impacted and 66% of respondents could point to specific Human Resource initiatives that they thought would be affected by the recession.

There are some signs, however, that leaders are thinking beyond the recession:
Leaders pointed to “Bold and Daring” as the most desirable business culture trait to overcome current challenges.

Growth is still the leading strategic challenge for corporations. Leaders are thinking beyond the downsizing that is affecting everyone today and mapping out their future beyond 2010.

HR executives indicated that one of the biggest challenges they face is still succession planning.

The development of corporate culture, performance management systems and retention strategies are still at the top of HR executive’s minds, once again highlighting themes of difficulty in tight labour markets. HR executives are well aware that these will continue to be issues in 2010 and beyond.

For the moment, though, 33% of leaders believe the biggest constraint in providing quality Human Resource management in their companies is still finances. Resources are definitely tight, but on a more optimistic note, Human Resource issues are moving to the forefront of concerns at many companies according to survey respondents. 48% of respondents say that Human Resource issues are now more important priorities in their companies. 41% say they receive the same level of attention as they did last year and only 9% believe that Human Resource issues are now less of a concern.

“Human Resource concerns usually become more important during periods of downsizing, but The Beacon Group’s results show that leaders are still thinking about strategy, growth, succession planning, corporate culture and attributes associated with a healthy company positioned to compete in 2010 and beyond” argued Williamson.

The survey results and a full list of most admired companies is available at:
Http://thebeacongroup. ca/human-capital-leaders/2009/ (http://thebeacongroup. ca/human-capital-leaders/2009/)

The Beacon Group is a leading advising firm in the field of organizational development. Companies across various industries have used The Beacon Group’s assessment products and advising services to leverage their investment in Human Capital. The Beacon Group specializes in Employee Surveys, 360 Feedback Assessments, Early Talent Identification (ETI), Management Training, and Performance Management Systems. Clients including Mercedes-Benz, Aeroplan, Xerox, Sony and SAP have used The Beacon Group’s services to grow their thriving businesses. For more information visit www. thebeacongroup. ca

Survey Methodology

The Human Capital Leaders 2009 survey was administered in February and March of 2009 and was open to any individual who wanted to participate within The Beacon Group’s database of 5,600 managers, HR executives, senior executives and C-level leaders. The survey candidates were a group of individuals well versed and highly interested in Human Capital issues. A significant portion of the 5,600 contacts in the database opted in to receive surveys of this nature. These contacts regularly read a number of Human Capital publications supplied by The Beacon Group. Contacts must have remained in our database for at least 2 consecutive months prior to participating in the Human Capital Leaders survey. Participation was solicited by email, press releases and through our website. Surveys remain 100% confidential to encourage honest responses. Any survey that was missing a significant amount of information was not included in the

For media inquiries please speak to Michael Gook at 1-866-240-3948 or email at mgook @ thebeacongroup. ca.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www. HRmarketer. com) on behalf of the company listed above.


Monday, July 18, 2005

ValentineÂ’s Day: Good for the Heart & Good for Pets (Experts & Studies Reveal)

ValentineÂ’s Day: Good for the Heart & Good for Pets (Experts & Studies Reveal)

Recent findings reported by the American Animal Hospital Association confirm that animals improve the human condition. Valentine's Day events and adoptions benefit humans and animals. Diana L. Guerrero, animal expert and author, comments.

(PRWEB) February 10, 2005

Animals warm the heart but did you know that they are also good for the heart? Animal behaviorist and author, Diana L. Guerrero suggests that you might want to give yourself a furry valentine and receive some astonishing benefits in exchange.

Guerrero said, “Anyone who owns a pet knows how critters can enrich lives. But most people are not aware of the health benefits that animals add to the household or about the unique efforts that exist to help pets and their owners.”

Recent findings reported by the American Animal Hospital Association confirm that animals improve the human condition and highlight additional benefits of pet ownership. Among those reports:

The Harvard Health Letter explained that companion animals offer unconditional affection and pet ownersÂ’ benefit through lower blood pressure, heart rate, and anxiety levels. The University of California at Los Angeles found that Medicare patients who owned pets had fewer medical care visits than those who did not. Australia's Baker Medical Research Institute evaluated men and women for heart disease risk factors. Researchers found that pet owners had lower blood pressure and lower levels of blood cholesterol and triglycerides in comparison to non-pet owners. Cambridge University (England) studied how human health could be improved by pet ownership. When investigators concluded their timed study, those with pets reported improvement in general health over those without. The State University of New York in Buffalo found that people confined to wheelchairs, and who had service dogs, were less depressed, less dependent on caregivers, and more active outside their homes than those without.

Guerrero said, “Valentine’s Day is a day we celebrate love and those we is a great time to adopt an animal into the home. You can open your heart and receive the unconditional love that animals offer—along with a wealth of other lessons.”

The animal behaviorist shares some of those lessons in her book, “What Animals Can Teach Us about Spirituality: Inspiring Lessons of Wild and Tame Creatures.” The text has attracted a grassroots following and was recently released in India. It is available throughout the USA, Canada, and the United Kingdom.

In “What Animals Can Teach Us about Spirituality” the animal expert discusses pets and other animals and says that animals teach us how to live in the now and how to tune-in instead of tuning out.

Speaking of tuning-in, the animal behaviorist added, “Animal enthusiasts will want to know about two unique programs are available to pet lovers and their furry valentines.” The national programs are an adoption drive and a spay and neuter program.

On February 12-14, 2005 a dog adoption drive will be spearheaded by Pedigree. The Pedigree Dogs Rule(tm) Adoption Drive will reward potential dog owners for adopting a dog from a shelter or breed rescue association.

During the adoption drive, the first 1,000 people in the USA who submit proof of a dog adoption between February 12-14, 2005, will receive a year's worth of free Pedigree dog food to help feed their new furry friend. In addition, Pedigree will donate a matching year's supply of food for a canine at the organizations where winning adoptions take place.

“This is a unique opportunity.” Guerrero said. “Adoption is great, but the need for the reduction in abandoned or orphaned animals is even greater. New pet owners should take advantage of the national Spay Day USA program taking place shortly after. Spaying and neutering pets should be a priority for every pet owner.”

Guerrero is referring to the Spay Day USA program spearheaded by the Doris Day Animal Foundation. The national campaign was launched in 1995 and is responsible for the altering of over one million animals. Many veterinarians and other pet businesses offer discounts or vouchers for spay and neuter services as part of the drive.

“It is heartwarming to see the enormous response Spay Day USA has received over the years,” says Doris Day, actress and DDAF’s founder and president. “Hundreds of veterinarians, thousands of volunteers and over one million companion animals have made this one of the most widely-supported public service projects in animal welfare, which shows that people do realize that we can put an end to pet overpopulation in a humane and caring way.”

Guerrero said, “One of the biggest problems is the failure of people to realize the extent of the pet over population problem. Although the numbers are steadily declining, due to programs such as Spay Day USA, between 4 and 5 million animals are euthanized in shelters every year. (One every six and a half seconds.) Unfortunately there are still millions of homeless animals living out in the streets or in feral colonies.”

Statistics, based on reports from facilities across America, show that over 56% of dogs and puppies entering shelters are killed, and approximately 71% of cats and kittens entering shelters are killed. A surprising thirty percent of those animals entering shelters are purebreds.

So how can altering and animal help? In seven years, two unaltered cats and all their descendents can theoretically number 420,000. In just six years, two unaltered dogs and all their descendents can number 67,000. So the Spay Day USA surgeries helps to prevent pet overpopulation and future problems associated with it.

“Next to behavior problems, another top reason people relinquish animals to shelters is because of the difficulty in finding homes for littermates. Spaying and neutering your pet is a humane and caring act because it cuts down on those numbers.” Guerrero said.

Both February pet events are offering prizes. Anyone who adopts a dog over Valentine's Day weekend and submits the proof of adoption will be eligible for a discount coupon for a bag of Pedigree Dog Food. (All entries must be received by April 30, 2005.)

Participants of Spay Day USA can enter the “Every Spay & Neuter Counts” contest. Winners may win a goodie bag of prizes or an award of $100. Spay Day USA 2005 is co-sponsored nationally by the Hartz Mountain Corporation, Natural Life Pet Products, Purrfect Fence Cat Fencing System, Dogswell, Pet Food Express, and Modern Dog magazine.

Guerrero concluded, “A fuzzy valentine that warms your heart year round is the best Valentine’s Day gift you can share. Have a heart this Valentine’s Day and adopt an animal--and be sure to take advantage of these great February contests and opportunities.”

Spay Day USA information and contest information is available at http://www. ddaf. org (http://www. ddaf. org)

PedigreeÂ’s contest can be accessed at http://www. pedigree. com (http://www. pedigree. com)

# # #

Health Care Costs, Policies, and Misperceptions Pose Obstacles to Obtaining Insurance

Health Care Costs, Policies, and Misperceptions Pose Obstacles to Obtaining Insurance

The high cost of health insurance, along with public policies, prevents tens of millions of Americans from obtaining health care coverage, says a new report from the Institute of Medicine of the National Academies. A dip in the number of uninsured in 1999 and 2000 can be attributed in part to a stronger economy, but an increase is expected in the future because of rising health care costs and insurance premiums, a weakening economy, and a growing population.

Washington (PRWEB) April 7, 2006

More than the state of the economy, the rising cost of health care services and insurance premiums, combined with a hodgepodge of policies and practices, undermines affordability for employers, their workers, and the public at large," said Mary Sue Coleman, co-chair of the committee that wrote the report and president of the Iowa Health System and the University of Iowa, Iowa City. "Unless health insurance is made more affordable, the number of uninsured Americans is likely to continue growing over time."

Pervasive misperceptions about the uninsured also present obstacles to addressing the issue constructively, the committee found. In addition, the report confirms research findings that people without insurance are less likely to seek health care when needed.

The report is the first of six that will constitute an extensive review of public policy, economic, and health services research intended to paint an accurate portrait of who lacks health insurance and why, along with the personal, social, and economic consequences. Rather than add to the many policy recommendations already on the table, the study is designed to lay the groundwork for a more informed and productive public debate about health care coverage. This report aims to replace common myths with fact. It identifies factors that make it more or less likely that a person will lose coverage at some point, explains why so many people lack health insurance and which individuals and groups are most affected, and provides data about the size and nature of the problem. It also establishes a conceptual framework for subsequent reports.

Barriers to Coverage

Because health insurance in the United States is largely provided through employment, two-thirds of people under age 65 are covered through their job or that of a spouse or parent. Providing or purchasing insurance is voluntary for employers and their employees. As a result, many people gain or lose coverage as they marry or divorce, change jobs, start or graduate from college, or experience other life transitions. An estimated one out of seven Americans goes without coverage for an entire year, at some point in life, while many more do so for shorter periods of time. For some, a lapse in health care coverage is a temporary or one-time event. For others, particularly those covered by Medicaid or individual insurance policies, gaps may be recurrent.

With the cost of health care services and insurance premiums increasing, more employers and consumers may view coverage as prohibitively expensive, the committee concluded. Many employers absorbed premium increases during the economic boom of the 1990s, but they are not expected to continue this trend in the current, softening economy. Many lower-wage workers pass up coverage because they cannot afford their share of the premium. On average, workers pay 14 percent of the cost of individual coverage and 27 percent of family coverage. Over the past 20 years, private-sector employers have become less likely to cover part-time or new workers. And small businesses, faced with hurdles such as higher group-premium rates, frequently do not offer coverage to their employees.

About 13.6 million of the uninsured work for employers that do not offer health insurance. In such cases, and for those who decline to enroll at work or are not covered by a family member's benefits, individual policies may be an alternative. The high cost of individually purchased coverage, however, limits the number of people who sign up for it, and it may not be available to people in poor health, the report says. Only 7 percent of the general public is covered by individually purchased insurance.

Public insurance programs such as Medicaid and the State Children's Health Insurance Program (SCHIP) present their own set of issues. Stringent eligibility requirements and enrollment processes make coverage difficult to obtain and even harder to keep, the report says. SCHIP, for example, has begun to reduce the numbers of uninsured children, but many families lack information or understanding about eligibility. Further complicating the picture, eligibility standards vary from state to state. About 94 percent of the 7.1 million uninsured children in lower-income families are eligible for public insurance but are not enrolled.

"Our system of health care coverage functions more like a sieve than a safety net, with more and more people slipping through the holes," said committee co-chair Arthur Kellermann, professor and chair, department of emergency medicine, School of Medicine, Emory University, Atlanta. "Having health insurance is critical to accessing preventive and routine health care services. Without coverage, roughly 40 million Americans face steep barriers to care and an increased risk of serious illness."

Debunking Myths

The report sets out to debunk a range of popular misconceptions, as measured through surveys, about who lacks health care coverage and the scope and nature of the problem. Some of the most problematic myths follow.

> Myth: The number of uninsured Americans is not particularly large and has not increased in recent years. In fact, the number of uninsured people is greater than the combined populations of Texas, Florida, and Connecticut, the report says. Despite a modest dip at the end of the 1990s and in 2000 following an extended period of economic growth and low unemployment, the number of uninsured people has grown over the long term.

> Myth: Most people who lack health insurance are part of families in which no one works. On the contrary, 80 percent of uninsured children and adults under age 65 live in working families. The uninsured population includes heads of families juggling several jobs to make ends meet. Families with two full-time wage earners have a one in 10 chance of lacking coverage. Most young adults between the ages of 18 and 34, who make up nearly 40 percent of the uninsured population, are members of working families or are employed themselves but at jobs that do not offer them coverage.

> Myth: Recent growth in the number of immigrants has been a major source of the increase in the number of uninsured people. About 80 percent of uninsured people are U. S. citizens, and about half are non-Hispanic whites. However, among Hispanics under age 65, more than one-third do not have insurance. Among both Hispanics and African-Americans, higher-than-average uninsured rates reflect lower rates of employment-based coverage and lower family incomes, compared with non-Hispanic whites.

> Myth: People without health insurance get the medical care they need. People without coverage are less likely to see a doctor when they become ill or for treatment of a chronic condition. For some, their relatively poorer health poses additional barriers to purchasing coverage on their own, and high out-of-pocket costs for health care also substantially affect their use of services. Many people who lack health insurance tend to forgo necessary care until their condition becomes intolerable. Hospital emergency departments or outpatient departments serve as the regular source of care for one out of every six uninsured patients.

Reports to be published over the next two years will examine in greater detail topics such as how a lack of insurance affects health; the impact of the problem on families and communities; the economic costs of having a large uninsured population; and strategies and models for providing health insurance.

The study was sponsored by the Robert Wood Johnson Foundation. The Institute of Medicine is a private, nonprofit institution that provides health policy advice under a congressional charter granted to the National Academy of Sciences. A committee roster follows.

Read the full text of Coverage Matters: Insurance and Health Care for free on the Web, as well as more than 1,800 other publications from the National Academies. Printed copies are available for purchase from the National Academy Press Web site or by calling (202) 334-3313 or 1-800-624-6242. Reporters may obtain a copy from the Office of News and Public Information (contacts listed above).

[This news release and the report are available at http://national-academies. org (http://national-academies. org)]

Institute of Medicine

Board on Health Care Services

Committee on the Consequences of Uninsurance

Mary Sue Coleman, Ph. D.* (co-chair)


Iowa Health System and University of Iowa

Iowa City

Arthur L. Kellermann, M. D., M. P.H. * (co-chair)

Professor and Chairman

Department of Emergency Medicine, and

Director, Center for Injury Control

Rollins School of Public Health

Emory University School of Medicine


Ronald M. Andersen, Ph. D. *

Fred W. and Pamela K. Wasserman Professor of Health Services and Chair

Department of Health Services, and

Professor of Sociology

School of Public Health

University of California

Los Angeles

John Z. Ayanian, M. D., M. P.P.

Associate Professor of Medicine and Health Care Policy

Department of Health Care Policy

Harvard Medical School

Brigham and Women's Hospital


Robert J. Blendon, M. B.A., Sc. D. *

Professor of Health Policy and Political Analysis

Department of Health Policy and Management

Harvard School of Public Health and John F. Kennedy School of Government


Sheila P. Davis, Ph. D., R. N.

Associate Professor

Department of Adult Health

School of Nursing

University of Mississippi Medical Center



Friday, July 15, 2005

FDA Approved Home System Treats Skin Conditions Using Phototherapy

FDA Approved Home System Treats Skin Conditions Using Phototherapy

Puts the power of phototherapy in your own hands.

(PRWEB) May 26, 2005

Since it was first developed in the early 1900Â’s, phototherapy (sometimes called light therapy) has become an increasingly popular and effective treatment for psoriasis, vitiligo, eczema, and other skin conditions. Phototherapy treats skin conditions by using different wavelengths of ultraviolet (UV) light. These are either UVA (shorter wavelength) or UVB (longer wavelength). Phototherapy is prescribed after an evaluation by a dermatologist, who will take into consideration a patient's medical history and skin condition. The most common phototherapy prescriptions are PUVA (UVA light + psoralen tablets which have known side effects), Broadband UVB phototherapy (which emits a broad range of light, including some harmful rays) and Narrowband UVB phototherapy, which emit wavelengths concentrated in the therapeutic range. The Narrowband UVB light is free from the common and sometimes dangerous side effects of many of the drugs in common use today. If used properly there are almost no side effects. It is not a gimmick or passing "new age" therapy. Phototherapy has been scientifically proven time and time again.

Until the UVBioTek™ Home Phototherapy System came along, full body Narrowband UVB systems were not practical for home treatments - they were too large and very unattractive. But the sleek folding design of the UVBioTek™ system is suitable for even the smallest apartment. In fact, many people now have installations in riverboats, RVs, hallways, garages, bathrooms, bedrooms, walk-in closets, and even living rooms.

How does it treat Psoriasis

People suffering from psoriasis are the most widely prescribed phototherapy group. Psoriasis affects more than 6 million people in the United States. There is no cure for psoriasis, but phototherapy with UVB light can manage the condition, effectively maintaining a remissive state. The goal of treatment is to reduce inflammation and to slow rapid skin cell division. Exposure to sunlight has long been a proven technique that helps people with psoriasis, but the full spectrum of UVA and UVB light from the sun can damage healthy skin, as can exposure to full body ultraviolet light, which is sometimes used by physicians to treat the condition. Exposing these activated T cells to specific wavelengths of UV light causes them to die, a process called apoptosis. Apoptosis reduces inflammation and slows the overproduction of skin cells that cause plaques.

Studies in UVB Phototherapy

Studies performed over the last ten years have consistently shown that patients receiving UVB phototherapy, particularly Narrow Band UVB phototherapy, do not risk developing skin cancers any more than the general population. Narrow Band UVB, which corresponds to the most “biologically effective” range of the light spectrum, is the safest, most effective treatment and has fewer side effects than any other phototherapy treatment available for patients. Therefore, more and more doctors are prescribing this type of treatment for patients suffering from psoriasis.

The attractive appearance and flexibility of UVBioTek™’s Narrow Band UVB Phototherapy System is a plus, but the biggest advantage is the quick and effective light treatments. The wrap-around design allows for an overall exposure, which cuts treatment time down from 20-40 minutes to as little as 3-8 minutes. Having the ability to take routine phototherapy treatments at home (without having to work around a doctor's office schedule) can greatly improve quality of life and allows many patients to remain free of skin conditions year round. With built-in safety features to continuously monitor treatment and protect from overexposure, the UVBioTek™ Home Phototherapy System gives patients control to perform treatments exactly as instructed by their doctor—but in the convenience of their own home. In addition, the flexible five-panel design allows patients to maximize their treatment by positioning the lamps to best treat problem areas.

Is a prescription required to buy a UVBioTek™ Home Phototherapy System? Yes. Ultraviolet lamps generate intense rays that can damage skin and eyes if not properly administered. The doctor is responsible for assuring that the patient is receiving the proper exposure based upon the skin type and the diagnosis of the skin condition; therefore, federal law requires a prescription before a system can be shipped. There is, however, a huge up-side to having a doctor’s prescription! With a prescription, most insurance will cover about 80% of the equipment cost.

Cost: Model 800B $4,850.00

Cost: 1600B $5,950.00

For More Information log onto www. uvbiotek. com

# # #

Babbalu. com Launches "Art & Science" Dynamic New Series

Babbalu. com Launches "Art & Science" Dynamic New Series

Building relationships for business and personal success.

Hartford, CT (PRWEB) August 31, 2007

Babbalu. com launches the "Art & Science of Building Relationships for Success," a new, monthly series created for the benefit of its members. The career and business enhancing column is a collaboration of two most respected Latinos in the United States, Raymond Arroyo and Dr. Joxel García. The column, an addition to Babbalu. com's original series, aims to maximize the users' power and reach by building strong networks across boundaries.

This informative monthly column covers a variety of interesting topics including how individuals can become active listeners, better brokers for one another, and act with sincerity and brevity, and of course integrity. It will also include topics such as the "law of attraction," "the law of reciprocity" and how to say "no" when no is the right answer, promptly and without feeling guilty.

"We are proud to have Raymond Arroyo & Dr. Joxel García as co-authors of this original monthly column as it allows our users across the world to learn from two talented Latinos in the U. S. on how they built their impressive and influential networks. We look forward to the Art & Science becoming a regular and valuable offering to our Babbalu users. This is another example of our commitment to our target audience that should reflect positively for our users," said Rene Rodriguez, President, Babbalu. com.

About Babbalu. com
Babbalu. com is the nation's premier Latino American Web Portal. Designed to provide users with access to a host of products, services and features, Babbalu. com creates a unique vehicle to reach the Latino American market, as well as the non-Latino crossover population. Babbalu. com offers users innovative services such as Email, blogs, Social Network, up-to-date bi-lingual news and information, original articles on fashion, entertainment, health and much more. Babbalu. com is the perfect forum for a cross-section of Latino Americans. Please visit www. babbalu. com

About the Columnists
Raymond J. Arroyo is Aetna Inc's Chief Diversity Officer, one of the nation's leading diversified health care benefits companies in the U. S. In this role, He is a co-founder and president of PRIMER (primernetwork. org), a member of the Corporate Advisory Board of ALPFA (alpfa. org), and the vice chairman of HACU's Corporate and Philanthropic Council (HACU. net). He is a frequent guest speaker at events focusing on building strong relationship-based networks and HR - and diversity-related best practices. Read more about Mr. Arroyo at www. babbalu. com

Dr. Joxel García is the Senior Vice President and Senior Medical Advisor for MAXIMUS Federal Services Inc. Dr. García is part of a global program management, consulting, and technology firm that brings a unique health and human services capability in Australia, Canada, Israel, Qatar and throughout the U. S. Dr. Joxel García is the former Deputy Director of the Pan American Health Organization and Regional Office Western Hemisphere for the World Health Organization.
Dr. García is also the former Commissioner of the Connecticut Department of Public Health. During his tenure, he improved bioterrorism preparedness and set benchmarks on public health preparedness, launched the national smallpox preparation and vaccination plan, and led Connecticut's response to the anthrax attack. Read more about Dr. Garcia at www. babbalu. com


Delphi Healthcare Partners, Inc. Introduces New Weekend Hospitalist OB Program

Delphi Healthcare Partners, Inc. Introduces New Weekend Hospitalist OB Program

Delphi's new innovative service focuses on alleviating hospital Emergency Departments' OB/Gyn on-call problems. Delphi's board-certified OB Hospitalists partner with hospitals and local OB/Gyn physicians to deliver all babies presenting on weekends.

Morrisville, NC (PRWEB) March 7, 2008

- Delphi Healthcare Partners, Inc. (http://www. DelphiHP. com) today introduced the Delphi OB Weekend Hospitalist Program, an innovative healthcare business solution designed to alleviate hospital Emergency Departments' OB/Gyn on-call problem. Under the Delphi Weekend Hospitalist Program, Delphi provides OB Hospitalists who partner with the hospital and local private OB/Gyn physicians to deliver all babies presenting on weekends. Delphi is responsible for managing all business and operational aspects of the program. Under the Delphi Weekend Hospitalist Program private physicians are able to take weekends off and hospital administrators have their Emergency Department on-call OB schedules covered. Patients presenting for delivery will get the full attention and immediate availability of a board-certified OB/Gyn physician.

About Delphi Healthcare Partners, Inc.
Delphi Healthcare Partners, Inc. (www. DelphiHP. com), founded in 2001 by David L. Joyce, is charting new territory with the development of innovative long-term physician staffing and management solutions for hospitals and physician groups. Our expertise lies in creating and managing specialty hospitalist and surgicalist programs that work to solve the ED on-call coverage problem. Delphi currently manages Anesthesiology and Radiology Departments, Intensivist and Orthopedic Trauma programs as well as hospitalist programs nationwide in Orthopedics, General Surgery, OB/Gyn and Pediatrics.

Daniel Roy
Delphi Healthcare Partners, Inc.
919.655.1330 fax
DRoy@DelphiHP. com


Thursday, July 14, 2005

International Media Attention for SUWS of the Carolinas Teen Recovery Program

International Media Attention for SUWS of the Carolinas Teen Recovery Program

Unique Wilderness Therapy Treatment a Successful Substance Abuse Recovery Alternative

Asheville, NC (PRWEB) May 15, 2006

Over the last six months, SUWS of the Carolinas, a wilderness therapy program located in the beautiful Blue Ridge Mountains of North Carolina, has been featured in top British documentaries exploring successful alternatives for treating teen substance abuse.

SUWS of the Carolinas is a licensed wilderness therapy program for students 11 to 17 years of age who are suffering from a variety of emotional and/or behavioral problems, including substance use, low self-esteem, family conflict, defiance issues, attention deficit disorder. Utilizing outdoor experiences and peer interaction in combination with individual and family therapy, SUWS of the Carolinas helps to positively change the lives of these young people.

SUWS of the Carolinas has been featured twice on the U. S.’ nationally syndicated “DR. PHIL” program. Now, audiences in the United Kingdom have been learning about the effectiveness of wilderness therapy in working with teens as an alternative recovery setting for substance abuse treatment.

Sherrie, a British teen struggling with binge drinking and substance abuse, was featured in a March 2006 episode of “Tonight with Trevor McDonald,” Britain’s most-watched current affairs program. Often compared to the CBS show “60 Minutes,” McDonald’s show charted Sherrie’s successful transformation from SUWS of the Carolinas to Academy at Swift River, a therapeutic boarding school in Massachusetts. One of Britain’s most respected journalists, Trevor McDonald’s broadcasts twice weekly on ITV, the country’s most popular commercial channel.

“It was a constant worry of never knowing what was going to happen the next day, because it was very volatile,” said Linda, Sherrie’s mother. “If Sherrie lost her temper she would thump the walls, she would break things, she would argue with her siblings and not go to school.”

“We admitted Sherrie to SUWS of the Carolinas, where she was immersed in a positive, goal-oriented environment and participated in individual and group therapy. SUWS of the Carolinas nurtured Sherrie and within a month she had blossomed into a more self-confident, happier girl.”

SUWS of the Carolinas is part of Aspen Education Group, the nation’s leading provider of therapeutic education programs for teens struggling with emotional or behavioral issues that interfere with their lives at home and in school.

“We work with students who typically have self-esteem issues, which are then translated into problems such as alcohol and drug use, defiant behavior, or depression,” said Shawn Farrell, senior instructor at Aspen’s SUWS of the Carolinas. “We use the wilderness to challenge teens like Sherrie and to take them out of their comfort zone. While Sherrie learned wilderness skills, she learned other life-long lessons such as patience, preparation, and problem-solving techniques which she will ultimately be able to bring back to her home environment."

Sherrie’s dramatic story also was featured in the fall 2005 Granada Television documentary “Britain’s Youngest Boozers” which explored questions of why U. K. youth are binge drinking and provided insights from parents, therapists and health professionals. Granada Television is the U. K.’s largest and most successful commercial TV production company.

International interest in wilderness therapy as a successful addiction intervention treatment model has surged.

Aspen Achievement Academy, a therapeutic wilderness program located in the majestic red rock canyons of Utah, was the focus of the most recent BRAT CAMP series in the United Kingdom that aired in February and March 2006. The UK’s BRAT CAMP is an award-winning series that tells the inspiring stories of struggling teens whose lives are transformed by nurturing therapeutic programs like Aspen Achievement Academy.

Aspen Achievement Academy is one of the few wilderness programs nationwide to be selected one of the top teen drug treatment programs by Drug Strategies, a Washington, DC-based research institute. “Treating Teens: A Guide to Adolescent Drug Programs,” was developed by Drug Strategies with guidance from an advisory panel of 22 nationally-recognized experts, including academics, clinical researchers, treatment providers, and adolescent development specialists. The guide was funded by a grant from the Robert Wood Johnson Foundation.

The study was featured on National Public Radio “All Things Considered,” which noted how the study sets research-based standards of quality for teen substance abuse programs.

Working with a team of nationally recognized experts, Drug Strategies identified nine key elements of effective adolescent drug treatment.

These are:

Assessment and Treatment Matching Comprehensive, Integrated Treatment Approach Family Involvement in Treatment Developmentally Appropriate Program Engage and Retain Teens in Treatment Qualified Staff Gender and Cultural Competence Continuing Care. Treatment Outcomes

The success of outdoor programs for teens battling substance abuse, among other behavioral and emotional issues, is supported by outcomes research.

Several Aspen Education Group outdoor programs have participated in an independent research study by Keith C. Russell Ph. D., of the University of Idaho's Wilderness Research Center. The study was designed to measure treatment effectiveness in outdoor behavioral health care using the Youth Outcome Questionnaire (Y-OQ).

The Y-OQ is an industry accepted outcome instrument designed to measure symptom reduction in therapy. The study concluded that participation in outdoor behavioral health care resulted in clinically significant reductions in severity of behavioral and emotional symptoms. In a 12-month follow-up study, suggests that students not only maintained their outcomes, but had continued to improve after treatment.

To learn more about SUWS of the Carolinas, please visit www. suwscarolinas. com or call 888.828.9770.


The Award for Best Water in the World Goes to…

The Award for Best Water in the World Goes to…

H2Om Water with Intention wins the Berkeley Springs International Water Tasting Awards

Los Angeles, California (PRWEB) February 27, 2009

The Berkeley Springs International Water Tasting Awards released further details today regarding the final results in the 2009 International Water Tasting Competition. Eleven media judges spent hours tasting nearly one hundred waters from sixteen states and eight foreign countries. Bottled water came from all over the globe to compete, including for the first time water from Japan and Ecuador. Other international waters included those from New Zealand, Macedonia, Israel, Canada, and Bosnia. The Gold Medal, and prestigious honor of being named, "The Best Water in the World" was awarded to Los Angeles based company, H2Om Water with Intention, an eco friendly, and award winning company whose natural spring water emanates from the pristine Palomar Mountains of Southern California.

Arthur Von Wiesenberger, author and founder of BottledWaterWeb. com once again served as the event's Watermaster. "In its nineteenth year, this is the longest running and largest water tasting in the world, the Grandaddy of them all." he said. The Gold Medal winner, H2Om Water with Intention, is a natural spring water recommended by the Environmental Media Association and recognized by the Wall Street Journal and Time Magazine. Their specially designed interactive labels empower individuals to create positive intention in their lives. Voted as one of Style. com's 5 Great Enhanced Waters, they are a socially and environmentally responsible company, whose mountain spring, bottling facility, and offices are all local to California. Through their partnership with Carbonfund. org they offset their carbon footprint on the planet, while proceeds from revenues benefit organizations creating education on recycling and awareness relating to world water issues and our environment.

"We are so happy to have received the title of 'best water in the world'. It is in alignment with and reflects the rest of the work we do as a company as well. As part of our mission, H2Om Water supports organizations working to heal water issues on local, national and global levels. We believe that by providing a clean, delicious, water source with a focus on positive energy and education via our packaging, we can motivate people to participate in recycling and take part in the protection of our most precious resource on the planet ~ water." said H2Om co-founder and visionary Sandy Fox.

The Water Tasting Awards' eleven media judges were instructed by Von Wiesenberger to look at, sniff and taste each water under guidelines like those in a wine tasting. The waters were rated for attributes including appearance (it should be clear - or slightly opaque for glacial waters), aroma (there should be none), taste (it should taste clean), mouth feel (it should feel light), and aftertaste (it should leave you feeling refreshed with no aftertaste). Hundreds of waters were tasted in four separate flights over two full days.

Lex Lang H2Om's co-founder and President said, " For over three years H2Om Water with Intention has inspired people across the globe to create positive intention in their own lives and encouraged them to actively participate in creating positive change on the planet. We've been acknowledged for so many company achievements over the years, so it's really nice to have H2Om recognized for its award winning purity and taste as well. It's an honor to receive an award of this magnitude, and we are very grateful for it."

In 2010 the Berkeley Springs International Water Tasting Event will celebrate its twentieth year. For more information on the event and a complete list of awarded waters visit http://www. berkeleysprings. com/water/awards2.htm (http://www. berkeleysprings. com/water/awards2.htm). To learn more about H2Om Water with Intention visit http://www. h2omwater. com/home. php (http://www. h2omwater. com/home. php). H2Om is available nationwide through natural health distributors, Tree of Life and UNFI.

For Further Information Contact:
POSITIVE PR 818-602-4539
Berkeley Springs Press contact: Jill Klein Rone - 304-258-3302
H2Om Water - Sandy Fox / Lex Lang 818-761-5288
Www. H2OmWater. com


Tuesday, July 12, 2005

The "ABC's of Insurance" Complementary Health Series Topic of Show 10 are Meditation, and How Meditation is Covered Under Your Health Insurance

The "ABC's of Insurance" Complementary Health Series Topic of Show 10 are Meditation, and How Meditation is Covered Under Your Health Insurance.

The "ABC's of Insurance" Complementary Health Series topic os show 10 are Meditation, and how meditation is covered under your health insurance. The guest will be Deborah Rose and Christian Fisher who were interview on Meditation.

(PRWEB) November 24, 2004

This week the show has two parts. The first topics will be Meditation, and the interview will be with Christian Fisher who is the author of the book “The Secret Nature Within You: Christian talks about every day tools that can help you reduce stress and relax. The interview gives insights to your own personal journey of Self - discovery.

Deborah Rose C. R.M. T. talks about how meditation is now being covered under health insurance. She also talks about how meditation is a wonderful way to quiet the mind and relax the body. She reviews safe and simple technique that is easy to learn to give you inner and outer balance to your life, and help reduce stress and relax yourself. Both shows are interactive with the web site for more information on their topics.

This is an interactive TV show with using the Internet is to bring the next level of TV to Western New York now. Presently interactive shows are being test marketed around the country. The shows are set up for being a total interactive show once the technology becomes more available in Western New York. Once this happens “The ABC’s of Insurance” will be one of the first shows in Western New York to be interactive. Right now the viewers have to get to their personal computer to get more information on the topics from the series. An interactive TV series, the viewers can get more information on the topic after the shows airs from the website.

For more information on the interview go to www. wnyinsurance-quote. com and click on the complementary

The dates the programs will be aired will be on Niagara County LCTV channel 20 Tuesday at 8:30 pm, Thursday at 6:30 pm and Fridays at 2:00 pm, and in Erie County Adelphia Channel 20 the time is 10:35 pm Wednesday. On Wednesday November 24, 2004 in Erie and in Niagara County Thursday November 25, 2004 at 6:30 pm, Friday November 26 at 2:00 pm, and Tuesday November 30 at 8:30 pm.

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Saturday, July 9, 2005

Loyalty Builders Announces Mathematical Marketing eSeminar Series

Loyalty Builders Announces Mathematical Marketing eSeminar Series

The series is targeted to marketers who are interested in adopting new and powerful tools and techniques to increase marketing ROI and move closer to true 1 to 1 marketing practices.

Portsmouth, NH (Vocus) October 28, 2008

Predictive marketing and multivariate testing experts Loyalty Builders (http://www. loyaltybuilders. com) today announced a Mathematical Marketing eSeminar series (http://www. longbowdirectmarketing. com/resources/webinars). The series is targeted to marketers who are interested in adopting new and powerful tools and techniques to increase marketing ROI and move closer to true 1 to 1 marketing practices.

The eSeminars are free and designed to help marketers improve the results of direct marketing campaigns to existing customers. Content is largely non-commercial and based on several years of experience working with both B2B and B2C companies.

The eSeminars are designed for marketers and do not require math knowledge. Most are at an intermediate level while some are basic or advanced. The series includes:
 Become a Customer Genius  Introduction to Mathematical Marketing  How to Segment a Customer Population  Tools for Customer Retention  Using Behavior Maps to Understand Customer Segments  Introduction to Predictive Analytics  How to use Multivariate Testing with Direct Marketing Campaigns

“Anyone who attends this webinar series will be sure to change their marketing practices,” said Mark Klein, Loyalty Builders’ founder and CEO. “Powerful mathematics in an easy-to-use form are now available to any size company to improve marketing performance.”

Visit the Longbow Website (http://www. longbowdirectmarketing. com/resources/webinars) for webinar information and signup.

About Mathematical Marketing (http://www. facebook. com/group. php? gid=16139852427)

Mathematical Marketing is the process of marketing to existing customers based on a scientific understanding of how past customer behavior predicts future purchases. Key elements of the process include behavioral tracking, predictive analytics, behavioral targeting, testing, what-if analysis and results measurement.
New developments that enable Mathematical Marketing include software as a service delivery, visual math, faster algorithms and new test design methodology. Now that marketers have the ability to use these tools, more powerful techniques can be use to create more effective customer marketing campaigns.

About Longbow

Longbow (http://www. longbowdirectmarketing. com/) is a web-based direct marketing system that quickly and easily predicts the future buying behaviors of existing customers. Harnessing powerful predictive analytics, it allows a marketer to manage a full range of direct marketing tasks without IT assistance. Longbow’s targeting capabilities allow a marketer to move closer to true 1 to 1 marketing, targeting the right customer with the right offer at the right time.

About Loyalty Builders

Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Loyalty Builders’ advanced mathematics allows clients to predict behavior by individual customer. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors. Clients (http://www. longbowdirectmarketing. com/solutions/customers) come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise.

For more information please visit www. longbowdirectmarketing. com.


Friday, July 8, 2005

Morehead Announces Organizational Changes to Ensure Coast-to-Coast Healthcare Client Support

Morehead Announces Organizational Changes to Ensure Coast-to-Coast Healthcare Client Support

Morehead creates East and West Regions, opens West Coast office and announces regional leadership

Charlotte, N. C. (PRWEB) January 8, 2008

The human capital research (http://www. moreheadassociates. com/) firm Morehead announced organizational changes to ensure coast-to-coast support and convenience for clients. The changes include the creation of an East and West Coast Region structure with senior leaders appointed to each region. Additionally, Morehead will have an increased focus on delivering products and services that reduce the uncertainty of managing human capital in healthcare organizations.

Morehead has opened its West Region office located in the San Francisco Bay Area and hired Leo Brajkovich, Ph. D., as president of the region. He will focus on West-coast based clients, including the University of California Hospital System and Cedars Sinai Medical Center in Los Angeles. Brajkovich is a former director and executive consultant with Kenexa and has more than 18 years of experience applying survey research (http://moreheadassociates. com/events/) to organizational development and change efforts.

Brajkovich offers Morehead’s clients deep industry experience and the ability to leverage human capital (http://moreheadassociates. com/events/) insights to create a committed workforce. He has successfully applied survey techniques and insights to help clients achieve the Malcolm Baldrige National Quality Award and be included among Fortune’s Best Places to Work.

Brajkovich holds a Ph. D. in Social Science from the University of California, Irvine, and is a certified Senior Professional in Human Resources (SPHR) by the Society for Human Resource Management. In addition to his doctorate, Brajkovich has a Master of Arts in Mathematical Behavioral Science and Bachelor of Science Degrees in both Physics and Sociology. He is a frequent speaker on the effective application of employee research to leadership, organizational development, and change efforts.

Additionally, Rod Wilkes, M. S., a longtime senior consultant based in Morehead’s Charlotte headquarters, has been promoted to president of the East Region. He has been with Morehead for 10 years and has more than 15 years industry experience.

Prior to joining Morehead, Wilkes worked with Accenture and Georgia Power Company as an organizational development and change management consultant. His experience with Morehead’s clients and his industry knowledge provide valuable insights in helping clients reduce the uncertainty of managing human capital. He has also been instrumental in developing many of Morehead’s innovative products and services. Wilkes has an M. S. in industrial/organizational psychology from Clemson University.

In 2007 Morehead began expanding its services, offering additional products that allow healthcare organizations (http://www. moreheadassociates. com/) to focus on reducing the uncertainty of managing human capital and guide improvement initiatives. Morehead’s nearly 30 years of experience in the healthcare market enables them to provide predictive surveys, metrics, and solutions that help healthcare leaders make better decisions, retain talented employees, and drive the performance of critical outcomes. Through surveys that identify the most powerful attitudinal and behavioral factors, and metrics that allow for convenient data exploration and presentation, Morehead brings all the elements together to measure, interpret data, communicate findings, plan for action, facilitate change, and monitor success for their clients. New offerings are expected in early spring 2008.

About Morehead
Morehead delivers human capital surveys, metrics and solutions that enable leaders to (1) target and focus human capital initiatives, (2) prioritize systemic change, (3) inform work unit interventions, and (4) align employees with business strategies. Morehead’s clients include healthcare providers, financial institutions, government agencies, universities, service providers, and manufacturers. For more information, visit www. moreheadassociates. com.

Media Contact:
Wanda Craig
800.849.2292 x 5515
Wcraig(at)moreheadassociates. com

This press release was distributed through eMediaWire by Human Resources Marketer (HR Marketer: www. HRmarketer. com) on behalf of the company listed above.