Entrepreneur Makes Online Life Sweet for Canadians
Founds successful Trend Spotting Lifestyle Guide in Toronto, Montreal, Vancouver and Calgary
Toronto, ON (PRWEB) September 27, 2006
Joanna Track never knew success could taste so sweet. She is the head of Sweetspot. ca, Canada’s first online trend spotting lifestyle guide of its kind, keeping subscribers and visitors in-the-know and up-to-date on all things fun, fashionable and just plain fabulous in their city and across the country.
In fact the online venture is so sweet, Rogers Publishing recently acquired a minority interest in her unique website, providing an encouraging return on a business that started in a one bedroom apartment.
The idea for Sweetspot. ca started back in 2004. Track spent a year in New York as an account director at Ogilvy ad agency and became familiar with an online newsletter that helped her navigate through the city. Upon her return to Canada, she brainstormed ideas similar to the NY model, but was determined to create something distinctly Canadian (understanding that the audience and their buying habits are quite different this side of the border) and that's how Sweetspot was born.
Now Sweetspot. ca has several employees and services in Toronto, Montreal and Vancouver, and most recently in Calgary.
As a number of magazines are shutting down their print publications and switching to a web presence, it appears that Track herself is a trendsetter. She has identified her target market and simplified information for them. In fact, a June 2006 survey indicates that 85% of respondants are telling their friends about Sweetspot. ca.
"It was the Ogilvy experience that gave me such a great appreciation for brands and the strength they have to make or break a business," says Track, who originally majored in Math, but also holds an MBA. Naturally gifted with numbers, Joanna has now married her business acumen with her talent for marketing and strategy gleaned from working in the ad business to create Cananda’s latest online success story.
In spring 2006, Sweetspot. ca launched the first of its many planned spin-off projects, Sweetmama. ca – a weekly newsletter keeping subscribers on top of all that is fabulous for moms and kids. The Sweetspot. ca website will soon expand further to include greater and richer national and local editorial content on fashion and beauty, tips from top experts, event listings, entertainment and cultural happenings, Top Five must-haves for everything you can think of, feature stories and more.
More Canadian city sites are planned for launch in the next year making Track one of the sweetest entrepreneurs coming to your town.
About www. Sweetspot. ca
Sweetspot. ca is the ultimate guide to being in-the-know, with daily updates on all things fun, fashionable and just plain fabulous across Canada. Subscribers sign up to receive a daily "Sweet Nothing" email, delivered Monday through Friday. Covering Toronto, Montreal, Calgary and Vancouver. Editorial topics include: Fashion, Beauty, Health, Food & Drink, House & Home, Services and more. All previous editions are archived on Sweetspot. ca, which will be expanding to include even more content by the end of 2006.
For an interview with Joanna Track or more information contact: