Monday, December 29, 2008

California Cream Perfume Company Launches Quartet of Top Selling Solid Perfumes in Sephora Stores Beginning January 2009

California Cream Perfume Company Launches Quartet of Top Selling Solid Perfumes in Sephora Stores Beginning January 2009

California-based cream perfume company continues fast-paced roll-out of popular nuts® brand of cream perfumes in a distribution agreement with Sephora USA.

Monarch Beach, CA (PRWEB) November 10, 2008

The Cream Perfume Company (http://www. thecreamperfumecompany. com/) of Monarch Beach, California, operating as LMCC Enterprises, announced today an agreement with Sephora USA, Inc. to distribute four top-selling fragrances from their fast-growing line of nuts® cream perfumes in Sephora stores and online at sephora. com starting January 2009.

"There is a strong resurgent interest in cream and solid based delivery of premium fragrances, largely based on the movement to more natural and organic ingredients," said LMCC President Mary Johnston. "Many people are not aware that perfumes existed as unguents or ointments for thousands of years before alcohol emerged as a popular carrier in the 1300's. While alcohol acts as an excellent diffuser of aromatic oils, it also dehydrates the skin and quickly dissipates the fragrant notes. Concentrated fragrance oils and essential oils can also be diluted by jojoba oil, fractionated coconut oil and sweet almond oil as natural alternatives and lightly moisturizing carriers."

"All of our perfumes are designed by internationally renowned perfumers and made by the local artisans of Grasse, France. We use natural and organic sweet almond oil and beeswax exclusively to dilute our fragrances as a healthier alternative to alcohol solvents," said Mary Johnston. "This allows us to look to nature for a renewable source of refreshing simplicity, beauty and inspiration. Today, we purchase all our container material as environmentally friendly residual wood from small mills that meet the criteria set out by the Forest Stewardship Council."

"We are pleased to retail four fragrances from the nuts® cream perfume line," says Allison Slater, VP of Retail Marketing, Sephora. "We are constantly on the lookout for natural and organic brands - especially in the fragrance arena - and we believe our clients will not only be excited by the natural ingredient base, they will also value the long-lasting scents and the eco-chic packaging - a one-of-a-kind wooden jar."

Nuts® cream perfumes retail for $20 and will be available in Mango poudré, Mimosa bouquet, Ylang Ylang d'amore, and Melon d'eau, in Sephora and sephora. com from January 2009.

About The Cream Perfume Company (http://www. thecreamperfumecompany. com/):
We are an innovative designer and manufacturer of cosmetics and toiletries based in Orange County, California. The company is a proud member of the Natural Products Association and caters to active lifestyle enthusiasts and to people all over the world who share an appreciation for natural, effective and affordable personal care products.

About Sephora:
Sephora revolutionized the global beauty industry with its unique retail concept rooted in a powerful combination of unparalleled brand and product assortment, distinctive store design and the beauty expertise of its sales consultants. Sephora offers clients a choice of more than 200 classic and emerging beauty brands across a broad range of product categories including skincare, makeup, fragrance, bath & body, hair care, smile care and tools, as well as the company's own private label. Sephora was founded in France in 1969 and acquired by Paris-based LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group, in 1997. Now, celebrating their 10th Anniversary in 2008, Sephora North America operates more than 220 stores in the United States and Canada, and the world's top beauty website, Sephora. com. Sephora Europe has more than 500 stores within 14 countries and has established 30 locations in China. Thanks to Sephora's recent partnerships with HSN, a global multi-channel retailing giant, and JCPenney, one of America's largest department stores, the beauty authority is now accessible to more clients than ever before.

For additional information about The Cream Perfume Company (http://www. thecreamperfumecompany. com/) please contact:
Mary Johnston, President
Tel: 949-742-0278
Email: mary. johnston @ lmccei. com
Website: www. thecreamperfumecompany. com

###