Saturday, February 21, 2009

Your Hormones Hold the Secret to Happier Holiday Shopping

Your Hormones Hold the Secret to Happier Holiday Shopping

There's a surprising new way to combat the stress of holiday shopping -- do it in sync with your hormone cycle! That's the advice given in this week's "Hormone Horoscope" featured in Four Weeks Magazine (http://www. fourweeksmag. com), a new online lifestyle publication tailored to each week of a woman's hormone cycle.

New York, NY (PRWEB) December 7, 2006

There's a surprising new way to combat the stress of holiday shopping -- do it in sync with your hormone cycle! That's the advice given in this week's "Hormone Horoscope" featured in Four Weeks Magazine (http://www. fourweeksmag. com (http://www. fourweeksmag. com)), a new online lifestyle publication tailored to each week of a woman's hormone cycle.

"It's not only women who can use this hormonal holiday shopping advice. Men can also reduce holiday shopping stress by planning their gift-buying according to their own 24-hour hormone cycle," says Gabrielle Lichterman, publisher and editor of Four Weeks Magazine and author of "28 Days: What Your Cycle Reveals about Your Love Life, Moods, and Potential" (Adams Media, May 2005).

"Scientific research shows that both women's and men's hormones have a powerful affect on everything that impacts their holiday shopping experience - including mood, energy, stamina, patience with crowds and traffic, and even how much money they spend. When people shop in sync with their hormone cycle, they can reduce stress, save money and make their holiday shopping a happier experience," Lichterman states.

The following is a summary of this week's Hormone Horoscope that shows women and men how to have a happier shopping experience by syncing it up with their hormone cycle.

THE WOMEN'S GUIDE: HOLIDAY SHOPPING IN SYNC WITH YOUR MONTH-LONG HORMONE CYCLE

Week 1 - (begins on the first day of menstruation) Shop at mom-and-pop shops and neighborhood stores. Save money by: Avoiding impulse items

Week 2 - Shop at: Malls and stores that are far away Save money by: Comparison shopping

Week 3 - Shop at: One-stop-shops and department stores Save money by: Not getting suckered by a cute face

Week 4 - Shop at The Internet, catalogues and home shopping channels Save money by: Not going overboard on premenstrual "medicinal shopping"

THE MEN'S GUIDE: HOLIDAY SHOPPING IN SYNC WITH YOUR 24-HOUR HORMONE CYCLE

Morning - Shop at: Mom-and-pop shops and stores that are far away Save money by: Avoiding impulse items

Afternoon - Shop at: The mall. Save money by: Looking for bargains

Evening - Shop at: The Internet, catalogues and home shopping channels. Save money by: Eating an energizing meal

Following is the full text of this week's Hormone Horoscope, which is authorized for reprint provided the author is credited:

BOOST HOLIDAY CHEER BY SHOPPING IN SYNC WITH YOUR HORMONE CYCLE

By Gabrielle Lichterman, editor-in-chief of Four Weeks Magazine (http://www. fourweeksmag. com (http://www. fourweeksmag. com)), author of "28 Days: What Your Cycle Reveals about Your Love Life, Moods, and Potential"

THE WOMEN'S GUIDE: HOLIDAY SHOPPING IN SYNC WITH YOUR MONTH-LONG HORMONE CYCLE

Week 1 (starts the first day of menstruation) To boost holiday shopping cheer: Shop at mom-and-pop tores and neighborhood boutiques. Estrogen and testosterone start out at low levels this week, which makes women more comfortable in familiar places that are close to home. These rising hormones also makes women chattier, so they'll appreciate the personalized attention and friendliness of a smaller store.

Save money by... Avoiding impulse items like bath products, gadgets and anything next to a cash register. Rising testosterone this week makes women more likely to splurge on small items not on their shopping list.

Week 2 To boost holiday shopping cheer: Go to the mall or stores that are far away. Estrogen and testosterone reach their peaks this week, and that gives women lots of energy, endurance and optimism - all traits that will help them brave the mega-crowds, extra-long lines and overworked salespeople with patience and high holiday spirits. These hormones also make women crave adventure and new experiences, so a long trip to a new shop is especially fun.

Save money by... Comparison shopping before purchasing expensive gifts. These confidence-boosting hormones may make women feel like they've got more money to spend than they really do.

Week 3 To boost holiday shopping cheer: Head to one-stop shops and department stores. Sedating progesterone rises this week, sapping women of energy and endurance and making them tire out more quickly than in previous days. So they'll be happiest doing their holiday shopping at stores that have lots of different types of items all under one roof, making it easy to get more gift-buying done in less time. An added bonus this week: The usual holiday shopping annoyances are less irritating as progesterone makes women feel mellower and more relaxed.

Save money by... Not getting suckered by a cute face. Progesterone makes women more susceptible to buying anything that uses adorable images of babies, puppies and other cuddly creatures to entice them.

Week 4 To boost holiday shopping cheer: Turn to the Internet, catalogues and home shopping channels. During these premenstrual days, estrogen, testosterone and progesterone plunge and they take a woman's patience with jostling crowds, honking traffic and pushy salespeople down with them. These plunging hormones also make women more sensitive to pain, such as being bumped or stepped on by fellow shoppers.

Save money by... Not going overboard on "medicinal shopping", which women may be tempted to do to combat descending hormone irritability and achiness.

THE MEN'S GUIDE: HOLIDAY SHOPPING IN SYNC WITH YOUR 24-HOUR HORMONE CYCLE

Morning - To boost holiday shopping cheer: Head to mom-and-pop shops and stores that are far away. Testosterone peaks during these hours, which gives men lots of energy, but also makes them more likely to fly off the handle over little frustrations, like crowds and parking. As a result, they'll be happier visiting smaller boutiques, which are typically less packed. High testosterone heightens a man's spatial abilities, so these are the hours he'll map out the fastest traveling routes for stores that are long distances away.

Save money by... Keeping a limit on items not on their list. High testosterone makes men more impulsive in these hours. They may also want to avoid drinking lots of coffee while shopping and getting suckered by images of products that use scantily clad women to sell them - studies show these make men even more likely to overspend.

Afternoon - To boost holiday shopping cheer: Shop at the mall and department stores. Testosterone dips to the middle of its cycle in these hours, so men still have lots of energy and stamina to withstand long lines and visits to lots of stores, but they'll also be less easily irritated and have more patience with crowds and while jockeying for parking spaces.

Save money by. Looking for bargains. Since men are a tad less impulsive during these hours thanks to declining testosterone, it's a good time for them to put off buying gifts till they find the best price.

Evening - To boost holiday shopping cheer: Turn to the Internet, catalogues and home shopping channels. This is the time of day when testosterone reaches its lowest level, which makes a man's energy, stamina and concentration bottom out. As a result, he may feel too sapped to hit the stores.

Save money by... Eating energizing foods, like an iron-rich burger or tuna sandwich. Otherwise, he may be tempted to settle on a pricey product just so he can stop shopping and take a nap!

To read this Hormone Horoscope in Four Weeks Magazine, log onto: http://www. FourWeeksMag. com/holidayhormonehoroscope. htm (http://www. FourWeeksMag. com/holidayhormonehoroscope. htm)

About Four Weeks Magazine

Four Weeks Magazine (http://www. fourweeksmag. com (http://www. fourweeksmag. com)), launched September 2006, is a free, online, monthly lifestyle magazine that's the first to be tailored to each week of a woman's cycle. In addition to recipes, shopping recommendations and expert tips, Four Weeks Magazine features a weekly "Hormone Horoscope" written by its publisher and editor Gabrielle Lichterman, who's the founder of Hormonology (http://www. Hormonology. info (http://www. Hormonology. info)) and author of "28 ays: What Your Cycle Reveals about Your Love Life, Moods, and

Potential" (Adams Media, 2005). "28 Days" was named one of the top 10 women's health books of 2005 by About. com and is available in bookstores everywhere.

For more information or to schedule an interview, contact:

Gabrielle Lichterman

Phone: (212) 987-4460

Web Address: http://www. fourweeksmag. com (http://www. fourweeksmag. com)

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