Friday, May 8, 2009

Applied Marketing Science and the PDMA Announce Joint Webinar Series

Applied Marketing Science and the PDMA Announce Joint Webinar Series

Applied Marketing Science will present three one-hour webcasts in conjunction with the Product Development and Management Association. The webcasts are: 10 Ways to Screw Up Your Voice of the Customer on Thursday, September 17th at 2:00 EDT; The 10 Most Common (and Deadly) Innovation Traps on Thursday, October 22nd at 2:00 EDT; and Re-Thinking the Product Development Funnel on Tuesday, December 1st at 2:00 EST.

Waltham, MA (PRWEB) September 14, 2009

Applied Marketing Science is pleased to announce that is has entered into an agreement to present three one-hour webinars on New Product Development topics through the remainder of the year. The webcasts are: 10 Ways to Screw Up Your Voice of the Customer on Thursday, September 17th at 2:00 EDT; The 10 Most Common (and Deadly) Innovation Traps on Thursday, October 22nd at 2:00 EDT; and Re-Thinking the Product Development Funnel on Tuesday, December 1st at 2:00 EST. All webinars will include an interactive question-and-answer session, and will be presented by Gerry Katz, Executive Vice President of Applied Marketing Science and an expert in the field of New Product Development. Further information is available on the PDMA website at www. pdma. org.

About the Presenter

Gerry Katz is a recognized authority in the areas of new product development, design of new services, product marketing, and market research, with nearly 35 years of consulting experience. At AMS, he has led more than 200 major client engagements employing The Voice of the Customer (VOC), Quality Function Deployment (QFD), and a large number of other marketing science applications. His client assignments have covered a wide variety of industries, with particular emphasis on healthcare and medical technology. He is a former member of the Board of Directors of the Product Development & Management Association (PDMA), the world's leading professional society devoted to the study and practice of developing and commercializing new products and services. He is also certified as a New Product Development Professional (NPDP) and is a contributing editor to Visions magazine.

About Applied Marketing Science

Applied Marketing Science is one of the leading Voice of the Customer consulting companies in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and brainstorming using state-of-the-art, web-based tools. Over the past twenty years, we have helped hundreds of clients in a broad range of industries incorporate "best practices" into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.

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