Monday, February 8, 2010

McLellan Creative Helps Technology Companies Tell Their Green Stories

McLellan Creative Helps Technology Companies Tell Their Green Stories

McLellan Creative, a leading marketing communications firm serving many of the world's most innovative technology companies, announced a new initiative targeting companies that feature sustainable technologies and solutions. This initiative focuses on global companies that want to elevate their green messaging and new eco-friendly technology companies that want to identify and establish their markets, create an integrated marketing strategy and develop powerful tools to communicate the environmental advantages of their solutions.

Ashland, OR (PRWEB) June 12, 2008

McLellan Creative, a leading marketing communications firm serving many of the world's most innovative technology companies, announced a new initiative targeting companies that feature sustainable technologies and solutions. This initiative focuses on global companies that want to elevate their green messaging and new eco-friendly technology companies that want to identify and establish their markets, create an integrated marketing strategy and develop powerful tools to communicate the environmental advantages of their solutions.

"Our team of technology marketing writers helps global leaders such as Polycom, Hitachi Data Systems and Extreme Networks tell compelling green stories to their customers, the media and the investment community," said Robert McLellan, founder and president of McLellan Creative. "We leverage our storytelling experience to deliver focused marketing strategies and messaging to technology companies developing green solutions."

One of the global companies McLellan supports with its green messaging is Polycom, Inc., the worldwide leader in unified communications and collaboration solutions. Polycome recognizes travel as one of largest sources of carbon emissions and provides communications solutions for virtual meetings. "It's no wonder organizations are flocking to video and telepresence to save travel costs and the planet," said Bob Hagerty, chairman and CEO of Polycom. "It's a simple equation - be out of the office for two days traveling for a one-hour meeting or stay local for just as effective a meeting using telepresence."

Another global technology firm McLellan helps in telling its green story is Hitachi Data Systems, a leader in storage infrastructure solutions, storage management software, and consulting services. Hitachi has enjoyed a long history of supplying environmentally-friendly storage solutions to companies worldwide. It is this legacy that has enabled Hitachi to infuse eco-friendly innovation across its entire line-up of storage solutions, and cement its position at the forefront of the green data center movement. "Hitachi has an ongoing commitment to develop and support sustainable technologies and provide its clients with the world's most energy efficient data centers," said David Cohen, Managing Editor, Hitachi Data Systems. "McLellan Creative has helped us to bring our green story to customers, prospects and the global technology community."

Recently, McLellan's team of technology marketing writers composed a green story for Extreme Networks and Avaya, two global leaders in their own rights, who partnered to provide an earth-friendly GigE IP phone solution that reduces electrical consumption and allows users to reduce their carbon footprint. These client initiatives and numerous others like them position McLellan as a proven thought leader and creative resource for technology companies wanting to crystallize their green messaging and communicate it powerfully via all forms of customer communication.

McLellan Creative is best known for bringing the art of storytelling to technology. With roots in Hollywood, Robert McLellan and his award-winning team of technology marketing writers understand the importance of finding the compelling story within each innovation. "All great marketing begins with good storytelling," explained McLellan. "We're here to help technology companies define and communicate their unique commitment to protecting the environment. Our creative team of writers integrates environmental considerations into every phase of a marketing campaign -- from strategic conceptualization to product messaging to final deliverables such as white papers, case studies, articles and more. We approach every project from a holistic perspective and deliver targeted messaging through every communication vehicle."

About McLellan Creative
Founded in 1994 and is based in Ashland, Oregon, McLellan Creative is a team of award-winning, technology-focused writers and creative experts who help companies elevate their corporate messaging and communicate more effectively with customers. Our experience covers the entire spectrum of established and emerging technologies. From traditional data control systems and healthcare technologies to social networking, financial forecasting and nanotech, there is no technology too deep or too new for McLellan Creative. McLellan Creative offers a full menu of marketing communications services, including collateral, white papers, case studies, corporate and consumer newsletters, web content, e-marketing, public relations support and executive speech writing. More importantly, the firm offers fully integrated marketing capabilities that help technology companies to develop synergistic, cost-effective campaigns that make the most of both traditional and digital media. For more information, visit http://www. mclellancreative. com/green-companies. html (http://www. mclellancreative. com/green-companies. html).

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