PRWeb Launches Targeted Media Digests
New Service Allows Customers to Reach Regional Media Outlets and Trade Publications
Lanham, MD (PRWEB) May 9, 2008
PRWeb, a Vocus, Inc. (http://www. vocus. com) (NASDAQ: VOCS) company and leader in online news and press release distribution (http://www. prweb. com), today announced that customers can now distribute their press releases directly to hundreds of regional media outlets and trade publications through its new Targeted Media Digests feature. The new media digests will allow PRWeb customers to increase their media exposure in local news outlets as well as trade publications.
"Our aim is to help our customers communicate to as broad an audience as possible," said Bill Wagner, Chief Marketing Officer of Vocus, Inc. "Now we can provide our customers with traditional online visibility benefits, such as search-engine optimization, pick-up on major news sites and RSS and social media distribution, as well as increasing their visibility within their local outlets and industry trade publications."
Customers can choose from four regional digests, North, Midwest, South and East, as well as from four Industry-focused digests, Business, Information Technology, Health Care and Travel & Hospitality. Inclusion in one Targeted Media Digest is complimentary for customers who purchase the social media visibility ($140) package or SEO visibility ($200) package. Customers who purchase the media visibility ($360) package can choose two Targeted Media Digests in which to include their news release. Customers can also purchase inclusion in individual media digests for $50 per digest.
PRWeb is recognized as a leading online news and news release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a search engine optimized platform for press release distribution. PRWeb, located in Ferndale, WA, is a wholly owned subsidiary of Vocus, Inc., a leading provider of on-demand public relations management software. For more information please visit http://www. prweb. com (http://www. prweb. com).
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,000 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit http://www. vocus. com (http://www. vocus. com) or call 800.345.5572.
This release contains "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.