Friday, July 30, 2010

New York City Council Bill on Electronics Recycling

New York City Council Bill on Electronics Recycling

INFORM, a national, non-profit research organization, commends the sponsors of the New York City bill on Electronics Recycling, Michael McMahon, Gifford Miller and Bill de Blasio for proposing an approach that compels involvement of manufacturers of electronic devices in end-of-life management.

(PRWEB) May 27, 2005

INFORM, a national, non-profit research organization, commends the sponsors of the New York City bill on Electronics Recycling, Michael McMahon, Gifford Miller and Bill de Blasio for proposing an approach that compels involvement of manufacturers of electronic devices in end-of-life management. Residents of New York City clearly need an environmentally responsible way to recycle the millions of electronic devices they have stored away and those that they will take out of service in the coming years. Without New York state legislation in place, the electronics recycling bill will make New York City both a state and a national leader in addressing human and environmental health, and will help create a standard for other major municipalities to follow.

INFORM supports the type of legislation put forward by the City Council today – measures that shift the financial burden away from municipalities and the consumer toward the producers of electronic devices for the management of those electronics at their end of life – a practice known as Extended Producer Responsibility (EPR).

For over 10 years INFORM has been an advocate of EPR in the US. INFORM’s research has found that when taxpayers pay for waste management and recycling, business has little incentive to invest in less wasteful and more recyclable products. Public policy that addresses end-of-life management helps divert products from landfills and incinerators, reduce the environmental burden of material extraction through material recycling that follows environmentally sound guidelines, and eliminate hazardous content from products. Such legislation also serves another purpose: it helps create the economic incentive for producers to change their practices – such as designing out toxic materials used during manufacturing, and creating system changes, such as developing more efficient ways of recycling.

We look forward to the implementation of the New York City Electronics Recycling bill, and the positive health and environmental benefits it will confer on the city and all its residents for years to come.

About INFORM. INFORM is a national, non-profit research and outreach organization that examines the effects of business practices, technologies, and products on the environment and human health. For 30 years INFORM has sought practical solutions to the environmental challenges of safeguarding ecosystems from toxic chemicals, shifting to pollution-free transportation, and preventing solid waste.

INFORM Materials Promoting Waste Prevention and Design of Less Wasteful Products

Reports

Calling All Cell Phones: Collection, Reuse and Recycling Programs in the US Eric Most (2003)

Waste in the Wireless World: The Challenge of Cell Phones

Bette K. Fishbein (2002)

Leasing: A Step Toward Producer Responsibility

Bette Fishbein (INFORM), Lorraine S. McGarry (Duke University, Nicholas School of the Environment), and Patricia S. Dillon (Tufts University, The Gordon Institute)(2000)

Extended Producer Responsibility: A Materials Policy for the 21st Century Bette Fishbein (INFORM), John Ehrenfeld (MIT), and John Young (Materials Efficiency Project) (2000)

Fact sheets

European Union Electrical and Electronic Products Directives

The WEEE and RoHS Directives: Highlights and Analysis

Impact of the RoHS Directive on Electronic Products Sold in the US

The Basel Convention and its Mobile Phone Partnership Initiative (MPPI)

Cell Phones: A Poster Child for EPR

Electric Appliance Recycling in Japan

PC Recycling in Japan

What are Rechargeable Batteries?

Waste Reduction Tips for the Office

For further information, please contact Amy Scott: 212-361-2400 ext.228 or www. informinc. org

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Thursday, July 29, 2010

Join Super Bowl Champions Ronnie Lott; Trent Dilfer; Inspirational Speaker Keith Potter Who Will Share Personal Adversity Insights at Speakers Event

Join Super Bowl Champions Ronnie Lott; Trent Dilfer; Inspirational Speaker Keith Potter Who Will Share Personal Adversity Insights at Speakers Event

“Overcoming Adversity: When Life Puts the Hit on You” — Three distinguished speakers will each share their own personal and life altering experiences on two separate evenings, January 20th and 21st, at the Elizabeth A. Hangs Theater, Santa Clara Convention Center.

San Jose, CA (PRWEB) January 4, 2011

Three distinguished speakers: Super Bowl Champions Ronnie Lott and Trent Dilfer, and inspirational speaker/author Keith Potter will each share their own personal and life altering experiences on two separate evenings, January 20th and 21st, at the Elizabeth A. Hangs Theater, Santa Clara Convention Center. The speakers event theme is “Overcoming Adversity: When Life Puts the Hit on You.” Tickets are available now at http://www. championproject. com.

Each speaker will share their personal adversity experience: from personal tragedy to family illnesses, and from business challenges to the ups and downs of winning and losing on the field, Lott, Dilfer and Potter are prepared to be transparent and deeply personal in sharing how they managed the lows, the difficulties they did not foresee, and the lessons learned along the way.

Proceeds will go to two important initiatives: the Champion Project and All Stars Helping Kids non - profit organizations. The Champion Speaker Series will offer inspirational and life-equipping experiences for leaders and teams of every kind in diverse communities throughout the U. S. The Sponsor-A-Class Program, offered by All Stars Helping Kids strives to provide 360 degrees of support for disadvantaged children, enabling them to escape the cycle of poverty and realize their dreams.

“Adversity happens to all of us, no matter your level of success or notoriety,” said Keith Potter the co-founder of the Champion Project. “It brings you down hard, makes you doubt yourself and creates a level of stress where you are unable to see the upside. Each of us will share our own personal story of adversity, how we handled or didn’t handle it, and ultimately, how we worked through it. We hope to bring a fresh perspective from the challenges we faced, and how we’ve survived, grown, and even flourished in the face of these adversities.”

Event Details and Ticket Information
Join Lott, Dilfer and Potter at the Elizabeth A. Hangs Theater at the Santa Clara Convention Center, 5001 Great America Parkway Santa Clara, California on Thursday, January 20 or Friday, January 21, 2011 from 6:30 to 8:45 pm. Discounted tickets are $69 per person for general seating or $49 per person for groups of 10+ on/or before January 10th. Ticket sales are available at http://www. championproject. com or by calling 408-647-6171.

The Champion Project (http://www. championproject. com) is a division of the Potter’s Clay non-profit organization and was founded to inspire and equip leaders and future leaders in communities, corporations and non-profit organizations so that excellence and integrity will guide the spirit of every important enterprise. The non-profit organization offers a speaker series, leadership coaching, and in the future, youth leadership camps.

All Stars Helping Kids (http://www. allstarshelpingkids. org/index. html) is a national coalition of athletes, foundations, individuals and corporations working together to advance programs and policies that address the needs of the whole child. The coalition’s mission is to promote safe, healthy and rigorous learning environments for disadvantaged young people in low-income communities. All Stars operates in Dallas, Los Angeles, New York, and the San Francisco Bay Area and plans to expand to other major cities over the next several years.

Additional “Overcoming Adversity: When Life Puts the Hit on You” event information can be found at http://www. championproject. com.

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Modis Awarded Contract Vendor Status by First Health Services

Modis Awarded Contract Vendor Status by First Health Services

Modis, Inc., the information technology (IT) staffing business unit of MPS Group, Inc. (NYSE:MPS), today announced that it has been awarded contract vendor status for 2006 by First Health Services (FHS)in Burlington, MA.

Burlington, MA (PRWEB) February 15, 2006

Modis, Inc., the information technology (IT) staffing business unit of MPS Group, Inc. (NYSE:MPS), today announced that it has been awarded contract vendor status for 2006 by First Health Services (FHS). As one of only 10 vendors chosen to support FHS IT initiatives, Modis is now eligible to provide a broad range of technology services including various levels of client server and mainframe technical support.

FHS is a leader in healthcare management and administration for public sector health benefit programs, specializing in Pharmacy Benefit Administration and Medicaid Fiscal Agent Services. FHS currently maintains contracts in 26 states.

“The U. S. healthcare industry is experiencing tremendous change, offering a host of exciting challenges for those who support that industry,” said Paul Silvio, Modis vice president over the Boston market and the Government Services Group. “Given our extensive experience in the public sector including over 20 years working in Medicaid development, and our nationwide network of highly skilled professionals, we are eager to assist First Health Services in their mission to effectively and efficiently administer healthcare management programs.”

About Modis

Modis, Inc. is one of the world's largest and most respected providers of Information Technology Resource Management services and solutions. ITRM is defined as deploying human intellectual capital to meet an organization's information technology goals using the optimal mix of internal staff, outside consulting resources, and project outsourcing. Today, Modis delivers world-class ITRM solutions to more than 1,000 clients in virtually every industry around the world. For more information about IT resource management from Modis, visit http://www. modisit. com.

About MPS Group

MPS Group is a leading provider of staffing, consulting, and solutions in the disciplines of information technology, finance and accounting, law, engineering, and healthcare. MPS Group delivers its services to government entities and businesses in virtually all industries throughout the United States, Canada, the United Kingdom, and Europe. A Fortune 1000 company with headquarters in Jacksonville, Florida, MPS Group trades on the New York Stock Exchange. For more information about MPS Group, please visit http://www. mpsgroup. com.

1 Independent Drive • Jacksonville, Florida 32202 • 904-360-2000 • 904-360-2814 fax

Http://www. mpsgroup. com

Contact:

Tyra Tutor

Senior Vice President, Corporate Development

(904) 360-2500

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Wednesday, July 28, 2010

Survey Asks Which Green Certification or Label Program Can Be Trusted

Survey Asks Which Green Certification or Label Program Can Be Trusted

Healthy House Institute (HHI) survey to gauge consumer confidence in green certification or label programs.

Boise, Idaho (Vocus) February 17, 2009

"Which green certification or label program do you trust the most?" That's the question asked in a survey sponsored by Maid Brigade (http://www. greencleancertified. com/) at The Healthy House Institute (HHI) (http://www. healthyhouseinstitute. com/) Web site (www. healthyhouseinstitute. com), in an effort to gauge consumer confidence in green certification or label programs, and help educate the site's visitors about the choices available. The survey lists Green Seal, EcoLogo, and GreenGuard, among others.

It is a question that has become increasingly important. A study released February 6, 2009 by Green Seal and EnviroMedia at the University of Oregon's Greenwashing Forum showed that 82% of consumers purchase green products even in a down economy.

But the study also highlights the need for credible certification programs. The practice of "greenwashing" -- making false or exaggerated claims of a product's eco-friendliness -- has raised consumer skepticism. One in three of the randomly chosen respondents said they don't know whether to believe green claims in product advertising. 24% say they rely heavily on product labeling to determine whether the claims are true.

As the demand grows for environmentally responsible products, so does the demand for standards to measure the legitimacy of green claims. Enter green certification or validation programs, which aim to develop and promote standards and even verify compliance. But are all certification or green approval programs equal?

"Consumers have choices when it comes to validation of products via certification or green labels," says Allen Rathey, president of The Healthy House Institute (HHI). "Our goal is to explain more about what those choices mean."

At its Web site, The Healthy House Institute® (HHI) publishes research, data and news regarding green living, with an emphasis on what it calls "healthy" homes. An article currently featured on its homepage explains the EPA's "Design for the Environment (DfE)" designation in real-world terms. Other articles on the site cover green certification or approval programs such as the Carpet and Rug Institute's Green Label and Seal of Approval, Green Seal, GreenGuard, and LEED. Reports on accredited green programs, such as that based on The National Green Building Standard by the National Association of Home Builders, can also be found on the site.

"Our mission is to educate consumers with reliable, verified information," says Rathey, "Consumers want to be able to choose products with some reassurance that the products they are using will not have harmful effects on either the global environment or, in particular for HHI readers, on their indoor environments."

Cloud Conrad, VP-Brand Strategies for Maid Brigade, adds, "A growing body of evidence suggests human and environmental toxins are associated with the cleaning industry. Consumers have a right to know that the products they use and/or the cleaning companies they hire are going to actually deliver the health and environmental benefits they seek, but they typically don't have the time or knowledge to do their own research. Green certification programs help consumers purchase with confidence. We are proud to sponsor this survey because it helps to build consumer awareness of these various certifications."

To participate in The Healthy House Institute's "Which Green Certification or Label Program Do You Trust the Most?" Survey sponsored by Maid Brigade (http://www. greencleancertified. com/), visit www. healthyhouseinstitute. com (see bottom of home page).

About HHI
The Healthy House Institute® (HHI) provides consumers information to make their homes healthier. HHI strives to be the most comprehensive educational resource available for creating healthier homes. Rather than preaching to the converted, HHI seeks to reach a mainstream educated consumer with credible information merging the best of 'green' with the best of healthier homes research, indoor environmental data, health and medical science, into a practical, timely, easily digestible but comprehensive message. HHI strives to be a truly authoritative voice that has the 'ear' and trust of major media, influentials, and most importantly, the intelligent consumer.

About Maid Brigade
Headquartered in Atlanta, Maid Brigade is an international residential cleaning service with more than 400 franchised service areas throughout the United States and Canada. The first national house cleaning company to introduce green cleaning, Maid Brigade remains at the forefront of the residential cleaning industry. Maid Brigade's leadership extends to consumer advocacy work, helping to educate consumers about the health risks associated with traditional cleaning chemicals and methods through an educational Web site, www. greencleancertified. com. Since 1979, customers have depended on Maid Brigade to provide a safe, healthy and thorough cleaning, along with superior, guaranteed service. For more information, visit www. maidbrigade. com or call 888-79-GREEN.

Reference Source:

Enviromedia press release announcing "Green Buying" consumer survey http://www. enviromedia. com/news-item. php? id=685 (http://www. enviromedia. com/news-item. php? id=685)

Media Contact:
Allen Rathey, 208-938-3137

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Tuesday, July 27, 2010

Holiday Shoppers "Go Green"

Holiday Shoppers "Go Green"

Tread Light Gifts, a new online store offers eco-friendly, sustainable, and organic gift baskets just in time for the holidays

Seattle, WA (PRWEB) October 25, 2008

The best gifts this Holiday season come in "green" packages. New consumer shopping trends indicate that while Americans are tightening their wallets, they are more willing to spend money on gifts that give-back this Holiday season. Tread Light Gifts (http://www. treadlightgifts. com), a new Seattle-based online gift store is proving that consumers can have it all by supplying eco-chic gifts that are made from environmentally-friendly products. Even better, one-percent of gross revenues will be donated to environmental organizations approved by the 1% For The Planet organization.

"Now more than ever, consumers want to feel good about every dollar they spend," says Tracy Oklander Anderson, owner of Tread Light Gifts. "Since launching our online gift shop in August, we've seen sales steadily increase as consumers focus their attention on the small steps they can take to help the environment without sacrificing style"

All gifts are either organic, recycled, sustainably produced, fair-trade or manufactured by companies who contribute back to the earth or their communities. In addition, many of the gift kits (http://stores. treadlightgifts. com/-strse-Gift-Sets/Categories. bok) are packaged in 100% organic cotton totes, unlike traditional gift baskets which use straw, wood, or plastic baskets, and come with a no-waste, plantable gift tag that will bear beautiful wildflowers.

Meanwhile, Tread Light Gifts has joined 1% For The Planet - an alliance of over 900 businesses worldwide who are committed to leveraging their resources to create a healthier planet. Members recognize their responsibility to and dependence on a healthy environment and donate at least 1% of their annual sales to environmental organizations worldwide.

"Our goal is to show people they can give it all - a thoughtful gift that is "eco-fabulous", tastes great, and gives back to the environment."

For more information or to schedule an interview, contact Tracy Oklander Anderson at (206) 297-7878 or visit www. treadlightgifts. com

About Tread Light Gifts:
Based in Seattle, Washington, Tread Light Gift's mission is to provide eco-friendly yet eco-chic gifts that you will be proud to give to your friends, family, colleagues, and even yourself. We believe that you don't have to sacrifice style in order to live a life that is earth conscious. At Tread Light Gifts, we have worked hard to find the best and most beautiful products that are have one or more of the following characteristics: organic, natural, recycled, eco-friendly, sustainable, fair-trade, or manufactured by companies who contribute back to the earth and or their communities. Free shipping on orders over $75.00.

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Monday, July 26, 2010

Council of Independent Restaurants of America (CIRA) Chooses CAP Creative for Agency

Council of Independent Restaurants of America (CIRA) Chooses CAP Creative for Agency

CIRA (Council of Independent Restaurants of America) has retained the services of Sarasota, FL-based CAP Creative, an award-winning Branding, Design and Public Relations company, to help define the CIRA brand and develop an effective marketing plan.

Sarasota, FL (PRWEB) September 30, 2005

Roxanne Joffe, president, and Sam Stern, CEO, of CAP Creative, an Advertising and Public Relations firm specializing in Brand Development and Management, have announced that their company has won the Council of Independent Restaurant of America (CIRA) account.

"We're thrilled," said Joffe, "and very honored." Joffe said CIRA first became interested in her firm when they saw the work CAP had been doing for the local chapter of the organization. "CIRA saw what we had done for the Sarasota-Manatee Originals and decided they'd put us on the short list in their Agency search. When they held their annual board of directors meeting here in Sarasota this spring, we had a chance to meet face-to-face," she said.

"We did a lot of research for the Sarasota-Manatee Originals," said Stern. "Once we defined the essence of the Brand for the local chapter, Don Luria, president of CIRA, was anxious to meet," he said. Stern and Joffe had their initial meeting with CIRA board members in May. "We had a couple follow-up dinner meetings at some truly outstanding restaurants," he said, "and we finalized the deal last week."

"I'm very impressed with the Branding work CAP did for the Sarasota-Manatee Originals," said Luria. He said the firm's I'm an Original concept was something he hoped to incorporate into CIRA's national campaign. "Our mission statement is Preserving Our Communities' Culinary Sense of Place," he said, "and developing a memorable Brand that identifies our 800 member restaurants in the consumer's mind is extremely important." Collectively, CIRA members generate $1.4 billion in sales yearly.

About CIRA

The roots for CIRA began to grow almost simultaneously in the fall of 1998. In Washington, DC, Robert Kinkead, proprietor of Kinkead's started talking to fellow restaurateurs he knew in various locations throughout America about forming a national association dedicated to furthering the interests of independent operators. Meanwhile, in Tucson, Don Luria, Pat Connors and Janos Wilder had just formed a group of independents called the Tucson Originals to try to gain some even footing against the tide of chain operators that had suddenly overwhelmed the city's culinary landscape. When Kinkead read an article about the Tucson Originals in Restaurant Business Magazine, he urged Phillip Cook, whose company managed many of the leading associations in the food service and hospitality industry, if he would contact Luria to test the waters for a merger of the two groups.

After several meetings, the Tucson Originals became CIRA's first chapter with the understanding that any future chapters to join would be mandated to incorporate "Originals" in their name. There are currently chapters in seventeen cities; Albuquerque, Birmingham, Chicago, Cleveland, Columbus, Houston, Indianapolis, Kansas City, Louisville, Madison, Milwaukee, St. Louis, Sarasota, Tucson, Twin Cities, Washington DC and Mt. Washington Valley, NH and over 100 restaurants not affiliated with any particular chapter.

Following Hurricane Katrina, CIRA established CIRAJobs. com to help displaced Gulf Coast restaurant workers find jobs in other parts of the country.

For more CIRA information, go to: www. dineoriginals. com.

About CAP Creative

CAP Creative is a part of Acrobatix Worldwide---a company born in 1998 when owner and president, Roxanne Joffe, realized the need for a full service Advertising and Public Relations firm in Manchester, VT. Notable clients include the State of Vermont, Travel & Tourist industry clients, Sarasota-Manatee Originals, Economic Development Corporation of Sarasota, HealthTrust LLC, Carlson Studio Architecture, mail order company Vermont Country Store, Sarasota Museum of Art and other business & professional services clients.

The agency has picked up numerous advertising industry awards for excellence, including 16 ADDY Awards and two Best of Shows in 2005.

CAP Creative is a positive and proactive member of the local, regional and state community and contributes to the promotional and educational efforts of Casting for Recovery, a national non-profit support program for women who have or have had breast cancer. Visit www. capcreative. com for a virtual tour.

CAP Creative 

741 B Central Avenue 

Sarasota, FL 34236  

(941) 953-9191  

Sam Stern

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Saturday, July 24, 2010

Comark Building Systems Wins Top Awards for Manufacturing Innovation at the Modular Building Institute Conference

Comark Building Systems Wins Top Awards for Manufacturing Innovation at the Modular Building Institute Conference

March 11, 2010, DeSoto, Texas --Comark Building Systems (www. comarkbuilding. com ), a direct national manufacturer of modular prefabricated buildings, won top industry awards this week at the recent Modular Building Institute (www. modular. org ) ‘World of Modular’ Conference in Orlando, Florida. Both projects featured technical innovations that only a seasoned manufacturer of modular buildings could achieve.

DeSoto, TX (Vocus) March 17, 2010

Comark Building Systems, Inc. (www. comarkbuilding. com ), a direct national manufacturer of modular prefabricated buildings, won top industry awards this week at the recent Modular Building Institute (www. modular. org ) ‘World of Modular’ Conference in Orlando, Florida. Comark won First Place for the Under 5,000 square feet Temporary Office category with their Fort Bragg Motor Pool Dispatching Office project and Honorable Mention for the Over 10,000 square feet Permanent Office category for their Fort Carson SOS Battalion Special Forces Headquarters project. Both projects featured technical innovations that only a seasoned manufacturer of modular buildings could achieve.

“As a manufacturer of modular buildings, we are honored to be singled out for recognition by the Modular Building Institute for our achievements. These awards recognize not only Comark’s manufacturing capabilities, but also the capabilities of the modular industry as a whole. Prefabricated construction is capable of quality, timeliness, affordability and ‘green’ options. The possibilities are limitless,” states Don Martin, CEO, Comark Building Systems.

As a national manufacturer with plants located in North Carolina, California, and Texas, the Comark award winning projects stood out for their technical innovations in creating a collapsible roof system that could be fabricated in the manufacturing process and the ability to create a self-contained building that was 90% in factory complete before shipment. Competition winners are evaluated for technical innovation, as well as, architectural excellence, affordability and speed of completion.

The Fort Bragg Motor Pool Dispatching Office, a 3572 square foot triple wide modular, was built and installed in 90 days and met specific fort historical requirements. Serving both as administrative offices and central headquarters for the motor pool dispatching operation, the building featured a note-worthy technical innovation. The modules for the building were delivered on three separate transports with a hinged roof section pre-built in the factory on modules one and three. Once the building was crane set the hinged roofs were folded over and the center truss section was installed. The short factory production time, quick set-up and finishing once on site lowered the initial set-up costs.

The Fort Carson SOS Battalion Special Forces Headquarters project, a twenty-two module one story 15,000 square foot building, was designed as a self-contained high-security building that was completed in 123 days. The Ft. Carson building design used the same standing seam metal roof, windows, and full brick veneer surface to match the fort’s existing high-spec aesthetic. The distinguishing feature of this project was the complete wet fire suppression system that was ninety percent designed and installed in the factory so that it could handle the buildings independent sprinkler system. The centralized utility and electrical rooms were also pre-set at the factory.

The variety of structures that were represented in the Modular Building Institute competition (http://www. modular. org/Awards/AwardsOfDistinction. aspx (http://www. modular. org/Awards/AwardsOfDistinction. aspx)) demonstrates how far the modular building industry has progressed in the past twenty-five years. The stigma so often associated with modular buildings as ‘trailers’ is a thing of the past. From completely ‘green’ school buildings and LEED certifiable 353,000 square foot barracks structures to repurposed buildings, where the modules can be disassembled and reassembled to serve a different space need, the range of entries was mind expanding. Held each year to honor individuals and companies in the modular industry, this year’s conference had both national and international representation.

About Comark Building Systems
Comark Building Systems, Inc. (www. comarkbuilding. com), a Carlyle Group company (www. carlyle. com), Comark is a leading manufacturer of commercial modular buildings serving government, education and healthcare industries. Founded in 1989, Comark has grown from a small Southwestern company to a national direct-manufacturer, building several million square feet of custom modular building space each year. The company’s mission is to provide customers with a high level of building expertise and customer service.

Comark Building Systems, Inc., a Carlyle Company, 505 N. I-35 East, DeSoto, TX 75115 800-260-4007

Contact: Sandy Hanna
908-361-1843 (cell)
Shanna(at)comarkbuilding(dot)com

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Thursday, July 22, 2010

Micro Eco-Farming: Prospering from Backyard to Small-Acreage in Partnership with the Earth

Micro Eco-Farming: Prospering from Backyard to Small-Acreage in Partnership with the Earth

Micro eco-farmers across the nation are profiting from small acreages to small-town backyards. Their livelihoods restore the planet while creating an abundance of healthy products produced in very small spaces. Micro Eco-Farming provides a treasury of what micro ecofarmers can grow, the innovative farming methods they are using, and how they market products in surprisingly creative, new ways. Dozens of real-life examples are portrayed with ideas, resources and methods for all who aspire to create their own micro eco-farm. Micro Eco-Farming invites you share the eco-farmers’ dream of prosperity and fullfillment, “in partnership with the earth,” and it gives you the inspiration and practical tools to live the dream. More information, free downloads at www. nwpub. net.

Auburn, CA (PRWEB) December 2, 2004

There is a quiet revolution happening in our time: the emergence of “microfarms” on tiny acreages that achieve astounding yields of organic produce and provide a better-tasting alternative to the products of big agri-business. “Micro eco-farmers” across the nation are profiting from small acreages to small-town backyards. Their livelihoods restore the planet while creating an abundance of healthy products produced in very small spaces.

“After 18 years working in the corporate world, I’d had enough,” says Robert Farr, owner of “The Chile Man,” a 10-acre sustainable farm in Virginia. Faced with the prospect of endless days in windowless cubicles, Robert decided to live a dream he’d had since adolescence and start his own sustainable farm. He quit his job as a marketing manager in the computer industry to start “The Chile Man,” and now grows 67 varieties of peppers and other fruits and vegetables to produce more than 40,000 bottles of all-natural marinades, barbecue sauces, mustards and salsas right on his ten-acre farm.

“There is a change among those who farm in this century,” asserts Barbara Berst Adams, author of the new book, Micro Eco-Farming: Prospering from Backyard to Small-Acreage in Partnership with the Earth. “Are you one of them?”

Micro Eco-Farming details how the new micro eco-farmers succeed, how they start “with nothing,” what traits they share, and what secrets they know. The examples covered in the book emphasize farms from fractions of an acre to five acres that earn full-time income for at least one adult. In addition to presenting close-ups of those who are actually succeeding, Micro Eco-Farming also provides a treasury of what you can grow, what farming methods you can use, what animals you might like to choose from, and how the farmers reach their markets in surprisingly creative, new ways. The book outlines the emerging new sustainable production methods that span all forms of sustainable small farming, no matter what is grown or where the location, and distills the methods that have increased production on small ground from double to up to 40 times that of conventional growing.

Hundreds of real-life examples are presented with ideas, resources and methods for all who aspire to create their own micro eco-farm: from wild-grazed mini dairies, backyard gourmet restaurant gardens, homegrown organic spa products, “u-gather” nut groves, front-yard cut-flower stands, heritage rose farms, children’s and holiday farms, urban greenhouses, farm and cottage industry partnerships, miniature Shetland sheep with 11 natural colors of wool, herbs and flowers for healing, exotic and heirloom perfume melons, connoisseur apple orchards, ethnic personal chef gardens, old-fashioned farm festivals, native and wild edible farms, to mail-order farm crafts and more.

Finally, although the new micro eco-farmers usually achieve their dreams of economic independence, there is also the understanding as well that success includes “something greater” than financial profits. As Mariam Massaro, of Singing Brook Farm, Worthington, Massachusetts, expresses herself poetically: “I love co-creating with the earth, as it is so simple and healing to live close to the mother earth that sustains and nurtures me every day with her beauty.” Micro Eco-Farming invites you share the eco-farmers’ dream of prosperity and fullfillment, “in partnership with the earth,” and it gives you the inspiration and practical tools to live the dream.

Find more information about Micro Eco-Farming at www. nwpub. net, including free downloads of the entire first chapter and the Resources section of the book. To order, call 888–281-5170 or send $16.95 plus $4 shipping to New World Publishing, 11543 Quartz Dr. #1, Auburn, CA 95602.

Author:

Drawing from experience as a micro eco-farmer on her small island American farm, interaction with hundreds of others in the field, and years of research on the topic, Barbara Berst Adams now writes feature articles for national magazines on micro eco-farming, small enterprise, and creating a sustainable universe.

Audience:

Farmers and market gardeners, as well as “wannabe” farmers/market gardeners, including retirees and workers seeking a second income or job change; as well as a broad audience interested in ecology and sustainable living.

Data: 6 x 9 Paperback, 176 pps., $16.95, Pub. Date: December 2004, 2004, ISBN #0-9632814-3-7, Photos, Index, Resources Section

Contact Information:

Eric Gibson

New World Publishing

11543 Quartz Dr. #1, Auburn, CA 95602

(530) 823-3886 (phone/fax)

Www. nwpub. net

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Wednesday, July 21, 2010

Life Sciences Venture Capital Funding Overcomes Record Lows, Outpaces Other Sectors, According to PricewaterhouseCoopers

Life Sciences Venture Capital Funding Overcomes Record Lows, Outpaces Other Sectors, According to PricewaterhouseCoopers

Early Stage Funding for Life Sciences Companies Exceeds $1 Billion in Q4 2009

New York (Vocus) February 11, 2010

Companies in the Life Sciences sector, which includes the biotechnology and medical device industries, captured the largest share of overall venture capital during 2009, reflecting the relative strength of the sector during the economic downturn, according to PricewaterhouseCoopers LLP (PwC).

"Under Recovery (http://www. pwc. com/lifesciencesmoneytree. com)," a new PwC report that includes data from the PwC/NVCA MoneyTree Report, based on data from Thomson Reuters (https://www. pwcmoneytree. com/MTPublic/ns/index. jsp) finds that Life Sciences funding for 2009 totaled $6 billion in 715 deals, accounting for 34 percent of all venture dollars invested, compared to 28 percent in 2008.

“Venture capitalists see real opportunity for growth within the sector. As the worldwide population ages and more people enter their years of greatest healthcare need, demand for new pharmaceuticals (http://www. pwc. com/gx/en/ceo-survey/industry/pharmaceuticals-life-sciences. jhtml? WT. ac_id=syndication_01-10_industry-pharma-hp_13th-CEO-Industry-Insights-pharma-hp), diagnostics, and medical devices has the potential to go higher than we've ever seen,” said Tracy T. Lefteroff, global managing partner of the venture capital practice at PricewaterhouseCoopers.

For all sectors, venture capitalists invested $17.7 billion in 2,795 deals in 2009, marking the lowest level of dollar investment since 1997. Compared with 2008, dollar investments into Life Sciences (http://www. pwc. com/gx/en/pharma-life-sciences/index. jhtml) plunged 22 percent in 2009, while the number of deals dropped 19 percent during the same time period, marking its lowest point in the past six years. Despite the decline, Life Sciences investment has outpaced overall venture capital funding since the third quarter of 2008.

In the last quarter of 2009, biotechnology investments totaled $1 billion in 108 deals with another $719 million going into 87 medical device and equipment deals. Biotechnology funding declined by 7 percent year over year, primarily due to a drop in deal activity. However, funding for medical devices increased by 14 percent compared with the same quarter in 2008. This increase reflected gains in both deal activity and deal size.

Investments by Stage of Development
Early-stage funding for the Life Sciences sector exceeded $1 billion in the fourth quarter of 2009 for the first time. Increases in both deal activity and deal size resulted in this rise in early-stage investment. Late-stage funding declined to $717 million in the fourth quarter of 2009, compared with $1 billion in the same quarter in 2008. Late-stage deal activity and deal size both declined in this period.

"The need for venture capital is greater for early-stage companies that don't yet have an exit strategy. They need to funnel assets into the clinic to develop products that will make them attractive acquisitions or IPOs down the line," Lefteroff explained. "Later-stage companies are finding other ways to generate cash, such as partnerships and licensing agreements with larger companies looking to expand their product pipelines."

Funding by Subsegment
Historically, the biotech human subsegment has received a majority of the biotechnology (http://www. pwc. com/en_GX/gx/pharma-life-sciences/publications/chireport2010.jhtml) industry funding every quarter. In the fourth quarter of 2009, with $714 million in funding, the biotech human subsegment alone received almost as much funding as the whole medical device industry. Out of 108 biotechnology deals for the fourth quarter of 2009, 64 of those belonged to biotech human. Looking at 2009 as a whole, 244 of the 406 biotechnology deals belonged to the biotech human subsegment. Investment in the biotech equipment subsegment demonstrated strong growth for the year, increasing by 67 percent to $207 million.

In the medical device industry, the medical therapeutics subsegment historically attracts the most funding every quarter. However, it began to show a decline after the second quarter in 2009, dropping from $455 million in that quarter to $439 million in the fourth quarter. Within the medical therapeutics subsegment, the surgical lasers subsegment jumped by 58 percent to $78 million. Surgical instrumentation and equipment also gained a small percentage, capturing $865 million for the year.

In the fourth quarter of 2009, the medical and health products and medical diagnostics subsegments grew by 118 percent and 35 percent, respectively — resulting in a growth of 14 percent for medical devices as a whole over the last quarter of 2008.

Investments by Region
The top five metropolitan regions receiving Life Sciences venture capital funding during 2009 were San Jose ($1,244 million), Boston ($990 million), San Diego Metro ($606 million), San Francisco/Berkeley ($477 million), and New York Metro ($427 million).

Funding in the San Jose area declined more steeply than the national level in 2009, while funding in the Boston metro area outperformed the national average. Both biotechnology and medical devices demonstrated stronger performance in the Boston area.

A full copy of the report is available for download at www. pwc. com/lifesciencesmoneytree (http://www. pwc. com/lifesciencesmoneytree).

About PricewaterhouseCoopers Pharmaceutical and Life Sciences Industry Group
PricewaterhouseCoopers’ Pharmaceutical and Life Sciences Industry Group (www. pwc. com/medtech (http://www. pwc. com/medtech)) is dedicated to delivering effective solutions to the complex strategic, operational, and financial challenges facing medical device companies.

About PricewaterhouseCoopers
PricewaterhouseCoopers (www. pwc. com) provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 163,000 people in 151 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice.

"PricewaterhouseCoopers" refers to PricewaterhouseCoopers LLP or, as the context requires, the PricewaterhouseCoopers global network or other member firms of the network, each of which is a separate and independent legal entity.

© 2010 PricewaterhouseCoopers LLP.

Contacts:
Art Karacsony
PricewaterhouseCoopers LLP
(973) 236-5640

Clare Chachere
PricewaterhouseCoopers LLP
(512) 867-8737

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Entrepreneurs Seize Internet Marketing Opportunities with CarbonCopyPRO’s BlackBOX

Entrepreneurs Seize Internet Marketing Opportunities with CarbonCopyPRO’s BlackBOX

The BlackBOX is the latest and much anticipated Internet marketing tool being offered by CarbonCopyPRO. Jay Kubassek and Aaron Parkinson, co-founders of CarbonCopyPRO, explain that the BlackBOX allows entrepreneur’s to sell anything, to anyone, anywhere in the world. CarbonCopyPRO is known for providing leading edge tools and the education necessary for its associates to remain competitive in the ever changing world of Internet marketing.

New York, NY (PRWEB) December 19, 2009

CarbonCopyPRO is excited to announce its newest Internet marketing tool: the BlackBOX, which is designed to allow anyone to sell anything, anywhere in the world. The BlackBOX equips entrepreneurs with the tools, training and resources they need to take advantage of the Internet marketing opportunities available in today’s economic climate.

President Obama’s senior economic advisor Larry Summers recently reported that the “recession is over” and yet millions of Americans continue to struggle to keep their jobs, their homes and their healthcare.

Aaron Parkinson, co-founder of CarbonCopyPRO recently stated that, “When times are tough, when times are most dire like they are right now. It’s actually the time when the most opportunities are available for entrepreneurs who want to act on it.”

And Parkinson should know, he and fellow entrepreneur Jay Kubassek co-founded CarbonCopyPRO nearly five years ago in the wake of the economic fallout of the 2002 recession. Since then, the two have built CarbonCopyPRO into a successful and thriving business that has quickly become the leader in the world of Internet marketing.

Http://www. CarbonCopyPRO. com (http://www. CarbonCopyPRO. com)

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Tuesday, July 20, 2010

Patients Beyond Borders: Turkey Edition to be launched at Chicago Medical Tourism Conference

Patients Beyond Borders: Turkey Edition to be launched at Chicago Medical Tourism Conference

Author is featured panelist at “Medical Tourism in Turkey” event

Chapel Hill, NC (Vocus) February 18, 2010

Healthy Travel Media, publishers of the Patients Beyond Borders™ series on medical tourism, is pleased to announce its participation in the Turkish American Chamber of Commerce (TACCI-Midwest) 2nd Annual Chicago Medical Tourism Conference to be held March 12 - 13, 2010, in Chicago. This year’s conference, entitled Globalization and Model Partnership in Healthcare: United States and Turkey, is sponsored by Turkish Airlines, the Turkish Accredited Hospitals Association, and GE Healthcare. The event will feature special presentations, exhibits and performances throughout the two-day event.

The venue will also serve as the official North American launch of the Patients Beyond Borders: Turkey Edition. "Turkey now has 36 JCI-accredited hospitals, more than any other country in the world,” says Josef Woodman, author of Patients Beyond Borders. "Turkey’s superior healthcare infrastructure, relatively short flying times, and breathtaking beauty are attracting an estimated 200,000 medical tourists each year from the US, Canada, Europe, and the Middle East.”

Woodman will also be a featured panelist at the conference and will join notable guests from Joint Commission International, Deloitte Consulting, and others to address Globalization of Healthcare and Medical Tourism Practices in Turkey.

"We are gratified to see so many important speakers, sponsors and other participants helping Americans better understand their healthcare choices in Turkey,” says Dr. Sevil Kutay, President of TACCI-Midwest. “We have received an even greater response to this year’s conference and are encouraging everyone to register early to assure their participation, as seating is limited.”

Turkish Airlines will again be a major sponsor for this event and continues to support medical tourism by offering deep discounts to the region. "Turkish Airlines will be offering a 25 percent discount for any patient, and up to two companions, who travel to Turkey for medical treatment,” says Dr. Temel Kotil, CEO of Turkish Airlines. "We believe Turkey offers high quality healthcare in world-class facilities at a fraction of the cost over the US and other popular destinations. We feel helping to reduce travel costs will bring even greater savings and incentive for the international patient traveling to Turkey.”

About Turkish American Chamber of Commerce & Industry (TACCI) - Midwest
TACCI-Midwest was founded in 2006 to provide its members with a wide range of services targeted at promoting bilateral trade, investments, commercial relations, and joint ventures between the United States and Turkey. To find out more about this year’s Medical Tourism Conference or to register, please visit: http://medicaltourisminturkey. org/

TACCI – Midwest
333 North Michigan Avenue, Suite 932
Chicago, IL 60601
Tel: +1 312 276.5171
Fax: +1 312 276.5181
Email: info(at)tacci-midwest(dot)org
Web: http://tacci-midwest. org

About Healthy Travel Media

Healthy Travel Media, an independent imprint based in Chapel Hill, NC, publishes books, ebooks, and online information on medical, health, and wellness travel. Its flagship international title, Patients Beyond Borders, now in its Second Edition, is the leading consumer reference guide for medical tourism and is filled with authoritative, accessible advice. Specialized editions have been published for Singapore, Korea, Taiwan, Malaysia, Thailand, and Turkey. The Patients Beyond Borders series is available through booksellers everywhere and is distributed to the retail trade by Publishers Group West.

For more information or media queries, please contact:
Judy Orchard
Tel: +1 919 545.0668
Email: jorchard(at)patientsbeyondborders(dot)com
Web: http://www. patientsbeyondborders. com

Qualified members of the media are invited to request a review copy; please contact jorchard(at)patientsbeyondborders(dot)com.

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Sunday, July 18, 2010

PromotionWorld Honors the Efforts and Techniques of the Medium Blue Search Engine Marketing Team

PromotionWorld Honors the Efforts and Techniques of the Medium Blue Search Engine Marketing Team

SEO Firm Is Named Number One Search Engine Optimization Company for the Month of February

Atlanta, GA (PRWEB) February 25, 2009

Medium Blue Search Engine Marketing is honored to be named the number one search engine optimization company for February 2009 by prominent industry resource PromotionWorld. Evaluating hundreds of SEO companies in an independent study, PromotionWorld bestowed the title on the Atlanta, Georgia based company after weighing its services, package diversity, overall value, customer service and feedback, and website popularity.

"It is an honor being recognized as a time-tested leader in the SEO industry," said Scott Buresh, CEO of Medium Blue Search Engine Marketing. "We attribute much of our success to our knowledgeable, skilled SEO specialists, and of course, our clients, who trust us to convey their unique marketing messages across a broad online spectrum."

With multiple accolades to its name, including being honored with a 2008 AMY award for search engine marketing without pay-per-click, Medium Blue continues to offer its clients quality work and significant results that highlight their ROIs. Led by Scott Buresh, a widely recognized industry leader with multiple online and print publications to his name, the search engine optimization company has amassed a client base that includes DS Waters, TOTO USA, and Adventist Midwest Health System. PromotionWorld's list of top 10 SEO firms for February 2009 can be viewed here (http://www. promotionworld. com/200902top10SEOcompany. html). Or, for more information on the services offered by the search engine optimization company, please visit MediumBlue. com.

About Medium Blue
Medium Blue Search Engine Marketing, an Atlanta search engine optimization company, was recently named the number one search engine optimization firm in the world by respected industry resource PromotionWorld. Medium Blue's services include search engine optimization (http://www. mediumblue. com/engine-optimization. html), website conversion (http://www. mediumblue. com/website-conversion. html), and online public relations (http://www. mediumblue. com/online-pr. html). The company's experts in these areas are recognized leaders in the search engine marketing industry and have been featured in numerous publications, including ZDNet, WebProNews, MarketingProfs, DarwinMag, SiteProNews, SEO Today, ISEDB. com, and Search Engine Guide, and contributed to Building Your Business with Google for Dummies (Wiley, 2004). Medium Blue services a national client base, including Boston Scientific, DS Waters, and TOTO USA. Visit MediumBlue. com to request a custom SEO guarantee based on your goals and your data.

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Saturday, July 17, 2010

Appistry Selected by AlwaysOn as an OnDC Top 100 Winner

Appistry Selected by AlwaysOn as an OnDC Top 100 Winner

Recognized for game-changing technology and positive impact on public sector.

St. Louis, MO (PRWEB) October 14, 2009

Appistry, a pioneer in private cloud computing for the enterprise, today announced that it has been chosen by AlwaysOn as one of the OnDC Top 100 Winners. The OnDC 100 list represents the top 100 private companies contributing to the renewed and continued prosperity of our country. Appistry was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

"It's no secret that technology and innovation are vital to bringing our country out of economic recession and transforming important sectors like energy and healthcare," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate the OnDC 100 for their success in introducing new tools, services, and systems to address the nation's top priorities."

The OnDC 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.

Appistry serves a range of customers in the public and private sectors with its enterprise-grade cloud computing software. The company's flagship product, Appistry CloudIQ Platform, simplifies cloud computing for the enterprise, enabling the creation of portable platform-as-a-service environments within private and hybrid clouds.

"We're very pleased to be honored by the OnDC Top 100," said Sam Charrington, vice president of product management and marketing for Appistry. "Our work in the government sector is a source of great pride for the company, and our public sector clients should be commended for their innovative uses of cloud computing - they have truly set the bar for the government sector."

Appistry and the OnDC Top 100 Companies will be honored at AlwaysOn's OnDC event on October 19th-21st at the Four Seasons Hotel in Washington DC. This two-and-a-half-day executive event features CEO presentations and high-level debates on sectors most impacted by the federal government including greentech, on-demand computing and IT security, education, and the life sciences.
A full list of all the OnDC Top 100 Winners can be found on the AlwaysOn Web site at
Http://alwayson. goingon. com/permalink/post/33638 (http://alwayson. goingon. com/permalink/post/33638)

About Appistry:
Appistry simplifies cloud computing for the enterprise, opening the door to a more agile and scalable IT environment. Appistry CloudIQ Platform addresses the complex challenges of delivering and managing a wide variety of applications and services for both public and private clouds. The company's platform is designed specifically for cloud environments, delivering transparent scalability, application portability, and automated management to new and existing applications. Appistry customers include FedEx, GeoEye, Lockheed Martin and Northrop Grumman. For more information about Appistry, please visit www. appistry. com.

About AlwaysOn:
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Summit at Stanford, OnMedia, OnHollywood, OnDC, GoingGreen East and West, Venture Summit East and West) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

Contact
Mike Maney
Zer0 to 5ive
+1.215.589.5443
Mike (at) 0to5.com
Twitter. com/the_spinmd
Mikemaney (IM, Skype)

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East Coast Fertility Launches New Website to Reach More Patients

East Coast Fertility Launches New Website to Reach More Patients

East Coast Fertility launched a redesign of their website yesterday in an effort to reach more people struggling with infertility. The new site offers improved content, “Ask the Expert” videos, message boards and a new blog, The Fertility Daily. They also offer forms on every page for fee consultations.

New York, NY (Vocus) April 28, 2010

East Coast Fertility launched a redesign of their website yesterday in an effort to reach more people struggling with infertility. Over 60% of adults search for health information online, so it is more important than ever for health care providers to have well designed websites and a clear online platform. East Coast Fertility (ECF) has a strong reputation for medicine but wanted to do a better job educating their patients and offering information and support online. Their new site does just that.

Www. eastcoastfertility. com] offers improved content and is a good resource not only for fertility patients, but for the media and students as well. It is user friendly, and patients can find a form on every page to sign up for a free consultation with a fertility doctor on staff. There are “Ask the Expert” videos, message boards and a new blog, The Fertility Daily (http://www. eastcoastfertility. com/index. php? id=ecfblog). Dr. David Kreiner, medical director at ECF, is particularly happy with these new features. “The interactive parts of our site allow for a dialogue between patients and the staff here. We want users to feel they have access to us and to the information they are looking for.”

ECF knows that making decisions regarding medical care and considering the financial burden of fertility treatments can be overwhelming for many couples. That’s why they expanded their content around different procedures and financial options. “With our premium content, we are educating the patients and turning them into their own advocates,” says Pamela Madsen, fertility blogger (www. thefertilityadvocate. com) and founder of The American Fertility Association. “We hope to reach more people with more information, and aid them in their journey to having a baby.” The clinic feels the enhancements they’ve made to the site allow patients to connect not only with their staff of doctors, nurses and embryologists, but with other patients as well. Providing such resources will enable patients to make decisions that are right for them.

About East Coast Fertility:
East Coast Fertility is the premier center for infertility care on Long Island. The center was conceived by Dr. David Kreiner, the pioneer of IVF on Long Island, having performed the first successful IVF and donor egg procedures in the region. His goal is to provide the most successful and personalized infertility and IVF care available and make it accessible to all those in need.

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Friday, July 16, 2010

New Lands' End Spring Collection Available In the Largest Selection of Sizes Ever

New Lands' End Spring Collection Available In the Largest Selection of Sizes Ever

Lands' End, the Fit Authority, offers families more fits, more sizes and more options than ever before

DODGEVILLE, Wis. (PRWEB) March 1, 2007

Tall, petite or plus -- Lands' End, the fit authority, today

Announced it is launching its largest style assortment ever of petite clothing (http://www. landsend. com/cgi-bin/search. cgi? store=le&action=newSearch&search=petite+clothing&sid=6768179831633171070) and plus size clothing (http://www. landsend. com/cgi-bin/search. cgi? search=plus%20size%20clothing&store=le&sort=popularity&tab=women&refer=/cd/frontdoor/&CM_MERCH=SRCH&sid=6768179831633171070&bc=1) for women; as well as an enhanced collection of big and tall (http://www. landsend. com/cgi-bin/search. cgi? store=le&action=newSearch&search=big+and+tall&sid=6768179831633171070) for men; and slim, plus and husky sizes (http://www. landsend. com/cgi-bin/search. cgi? store=le&action=newSearch&search=husky+sizes&sid=6768179831633171070) for kids.

While other retailer's extended size offerings (petite, plus, big and tall) seem to be shrinking, the need for great-fitting and flattering clothing hasn't. Half of American women are size 14 or above. To meet this need, Lands' End now offers 70 percent of its women's clothing in petite through plus sizes. All extended sizes are available through Lands' End catalogs and at landsend. com (http://www. landsend. com). Petite clothing and plus sizes clothing for women are available in almost all of the 100 Lands' End Shops at Sears.

Flattering Fits: It's All About Proportion

Lands' End is the fit authority -- something others may claim, but do not deliver on. When designing extended size clothing, it is common practice for other retailers simply to do some math, increasing or decreasing measurements by a certain percentage. Not at Lands' End; every item is a thoughtfully and conscientiously designed Lands' End "original."

Above all, Lands' End designers look at proportion, ensuring extended size clothing (http://www. landsend. com/cgi-bin/search. cgi? store=le&action=newSearch&search=extended+size&sid=6768179831633171070) is flattering and shapely. They look at every detail, from pocket size to the way a pant leg tapers. Many extended size garments are fitted on live models, garnering feedback and looking at fit from a real-life perspective to cover anxiety zones, clings and provide extra coverage where needed. It may take up to three or four fittings, but Lands' End takes the time to get it right.

Petite and Plus (4'11" - 5'3", 16W - 26W)

Lands' End now offers 70 percent of its women's clothing in petite through plus. Look for quality and comfort in timeless, classic styles in complete collections of coordinating tops, bottoms, footwear and accessories. Stylish details such as picot stitching, embroidery and ruffles flatter features and draw attention away from anxiety zones.

Extended Sizes for Swim and Intimates

Every body in the pool! Lands' End has enhanced its legendary Swim collection for women with more size offerings than ever before: regular torso, short torso, long torso, plus and D-cup swimsuits (http://www. landsend. com/cgi-bin/search. cgi? store=le&action=newSearch&search=d+cup+swimsuits&sid=6768179831633171070). Very few retailers offer swimsuits designed specifically for short torsos.

The legendary fit expertise of Lands' End Swim has extended into the beautiful new Intimates collection. It's elegant, sophisticated and sometimes lacy. Lands' End has added full-figure sizes to its collection this spring. Look for feminine bras, sizes 38-42 C, D and DD, with more coverage, supportive fabrics and wider, yet feminine, straps. For all full-figure sizes, Lands' End adds padded shoulder straps and triple hook-and-eye closures for comfort with support and consistent beauty.

Plus and Slim for Girls, Husky and Slim for Boys (2 Toddler - 20 Husky)

With kids growing so fast and not always in proportion, it can be frustrating to buy clothing for them. Lands' End is the resource for parents seeking plus and slim sizes for girls, husky and slim sizes for boys. Lands' End now offers more choices than ever before in slim, plus and husky sizes. And, knowing how sensitive kids can be when it comes to fit, Lands' End designs with smart features such as side-elastic and comfort waists.

Shoe size is important for growing feet. Look for often hard-to-find kids' wide width shoes (http://www. landsend. com/cgi-bin/search. cgi? store=le&action=newSearch&search=kids+shoes&sid=4775180711214183080) in sandals, tennies and hikers. Wide shoes accommodate a higher instep and are slightly wider at the ball of the foot. Look for helpful shoe sizing guides online and in Lands' End catalogs.

Big and Tall for Men (2XL - 5XL, 50" waists, long rise and 38" hems)

American men are getting taller and bigger. The average man is 5'9 1/2" tall and weighs 191 pounds according to the National Center for Health Statistics. That's an inch and a half taller and nearly 30 pounds heavier than in 1960. Lands' End believes every body should look and feel great with big, tall, big and tall, long-rise pants and long-torso sport coats -- hundreds of styles in all. Based on initial positive customer feedback, this spring Men's is adding more comfort waist options to their pant silhouettes. Comfort waists are expandable and hidden with a belt, providing up to three extra inches around the waist, so pants won't dig in. For footwear, look for wider widths on more than a dozen casual and dressy styles.

About Lands' End

Established in 1963, on the promise of delivering high-quality merchandise at a great value, Lands' End® offers a complete line of casual and tailored clothing for the whole family including women's clothing (http://www. landsend. com/cgi-bin/search. cgi? store=le&action=newSearch&search=womens+clothing&sid=4762130951344118090) and swimwear (http://www. landsend. com/cgi-bin/search. cgi? store=le&action=newSearch&search=swimwear&sid=2701140091344128090), men's clothing (http://www. landsend. com/cgi-bin/search. cgi? store=le&action=newSearch&search=mens+clothing&sid=2701140091344128090) , and kid's clothing (http://www. landsend. com/cgi-bin/search. cgi? store=le&action=newSearch&search=kids+clothing&sid=2701140091344128090). Lands' End also features products for the home and travel. Lands' End product can be purchased online at http://www. landsend. com (http://www. landsend. com), by calling 1-800-356-4444, or by visiting Lands' End Shops at select Sears stores. Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD). And, all Lands' End product is Guaranteed. Period.®

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Thursday, July 15, 2010

The Nomen Group Announces Nomen USA

The Nomen Group Announces Nomen USA

The Nomen Group today announced the launch of Nomen USA, their first office in the Americas, and introduced Clement Galluccio as Managing Partner. The Nomen Group has grown from the pioneering linguistic-based agency established in 1981 to the world's first and foremost independent consultancy dedicated to naming.

Rye, NY (PRWEB) April 12, 2007

The Nomen Group today announced the launch of Nomen USA (http://www. nomenusa. com), their first office in the Americas, and introduced Clement Galluccio as Managing Partner. Based in New York, he will be responsible for management and development of the group's business in the United States, and will report to Marcel Botton, CEO.

The Nomen Group has grown from the pioneering linguistic-based agency established in 1981 to the world's first and foremost independent consultancy dedicated to naming. Founded and led by the renowned economist and creative expert Marcel Botton, Nomen is a closely integrated global organization. Unique to the industry, each country branch is a dedicated partner in support of the services provided by their fellow group representatives. The new office in the United States will join the ten existing Nomen Group offices, which are located throughout the world in Europe and Asia.

"The opening of our first office in the Americas is an important milestone for the Nomen Group, and represents our strong commitment to combine local insights and capabilities with global reach for our existing clients in Europe and Asia," said Marcel Botton. "We are eager to provide the same benefits to our new clients in the United States".
In addition to his responsibilities specific to Nomen USA, Mr. Galluccio has also been announced as a founding partner for Nomen Healthcare, joining Geneva, Switzerland-based cofounder Denis Ezingeard. The New York office will join the Geneva office to represent Nomen Healthcare's services to their mutual clients in Europe, Asia and the United States.

For almost two decades Mr. Galluccio has served in a leadership role for some of the world's most respected naming and branding companies, influencing the creation of many well-known global brands. He has spent the majority of the past 20 years with Interbrand Wood in a variety of roles including as Managing Director of their market analytics group. Mr. Galluccio commented, "The challenges of developing and managing successful brands have never been greater than today. The Nomen Group's unique global perspective combined with unparalleled local naming expertise represents a proven approach to resolve these challenges, and one which we believe will find an enthusiastic audience in the United States."

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Adventures with the Shady Characters™ game for preschoolers

Adventures with the Shady Characters™ game for preschoolers

Unique computer game for preschoolers teaches sun safety. One of the few preschool health education games on the market. Available in both English and Spanish.

(PRWEB) February 20, 2004

Just in time for spring and summer vacation, HealthMark Multimedia announces the availability of a computer game for children ages 3 to 5. Adventures with the Shady Characters™ teaches preschool-age children how to stay safe in the sun. It is available in both English and Spanish. Developed and tested with preschoolers, Adventures is a perfect learning tool for kids. They love it! They have so much fun that they don't even realize they're learning about health along the way!

Sun Safe Central™ (www. sunsafecentral. com) is a companion bilingual Web site for parents and child care providers. It teaches adults how to protect children from the sun and offers educational activities for teaching preschool children to protect themselves. The site includes high-quality information, as well as songs, coloring pages, games and other activities featuring the Shady Characters.

HealthMark received funding from the National Cancer Institute to develop and test these products. The games and the Web site will be field-tested in Spring 2004 to determine their effectiveness in changing sun protection behaviors of preschool children and adults who care for them.

Adventures with the Shady Characters™ is available through download or on CD-ROM through www. theshadycharacters. com.

HealthMark Multimedia Information.

HealthMark Multimedia, LLC, a certified woman-owned business, uses a combination of graphics, audio, video and text to develop interactive, user-friendly software and Web sites for patientsÂ’ treatment and self-care decisions, for continuing education for health care professionals, and for parents and children to learn about prevention and staying healthy. The company uses an established network of medical experts, and patients and their family members or caregivers to review and test product information so that it is accurate, relevant and useful. HealthMark Multimedia also develops customized multimedia projects for companies and other organizations needing specialized health communications.

Mr. Diabetes® Goes to Washington and Reaches Mile 8,000 of 10,000+ Mile Walk to Raise Awareness about Diabetes

Mr. Diabetes® Goes to Washington and Reaches Mile 8,000 of 10,000+ Mile Walk to Raise Awareness about Diabetes

Mr. Diabetes, a senior diabetic advocate has completed 8,000 miles of his 10,000 mile perimeter walk of the United States to raise awareness about diabetes. He says "There will be no cure for diabetes and prevention of the disease is the key."

Washington D. C. (PRWEB) December 6, 2006

Today, on the steps of the U. S. Capitol, Andy Mandell - Mr. Diabetes®, Executive Director of Defeat Diabetes Foundation, completed mile 8,000 of his 10,000+ mile walk of the perimeter of the United States to raise awareness about the disease that nearly took his life.

"It's really appropriate that I reach this milestone in our nation's capitol, since our elected officials are in the position to dedicate much needed resources to the prevention of this disease. And there is no doubt that Type 2 diabetes can be prevented in nearly 90% of all cases," said Mandell. "The alternative is projected health care costs of over 1 trillion dollars annually to care for the nation's diabetics. You don't have to be a math whiz to figure out that this disease can and will bankrupt our healthcare system if we continue on the same path.

"The key to breaking this disease cycle is awareness, prevention and, when it's too late for that then, early detection and proper management to avoid the costly complications associated with this disease. All the research dollars being spent looking for a cure simply aren't going to keep people from getting this disease," said Mandell. "Top diabetes researchers agree with me that a cure is at least 20 years or more out. It's time to stop trying to convince folks that a cure is just around the corner. IT IS NOT!!! Prevention is the key and it's all about taking personal responsibility and making lifestyle changes. That's what the Wake Up and Walk® Tour is all about and why I've been out here walking and talking with the average guy-on-the-street."

Obesity and diabetes are inextricably linked. Yet, the necessary lifestyle changes are easier to make than you think; losing even 10 - 15 pounds can make all the difference. Start by cutting out fast food, snack foods and soda. Institute a family dinner hour and add 5-9 servings of fresh fruits and vegetables, as well as legumes and whole grains such as oatmeal, brown rice or barley to your diet each day.

It's also important to pursue a more active lifestyle -- Mr. Diabetes® recommends walking. "Unless you are severely disabled, walking is something that everyone can do. Start out with a minimum of ten minutes a day and increase the time gradually. In a short time you'll find you look forward to it. Many families can incorporate a walk before dinner. It's a great way to catch up with each others' lives and get healthier at the same time," says Mandell. "These simple steps can potentially stave off the onset of the disease and will certainly help minimize any of the complications. Of course, before starting any physical fitness program you should always work with your medical team to determine your fitness level."

Mr. Diabetes® follows his own advice and walks "daily", checks his blood glucose as many as ten times per day, eats a well balanced diet with plenty of fresh fruits and vegetables, and has medical oversight. In spite of that, he still suffers from some complications of the disease, including severe neuropathy (loss of feeling in the lower limbs), which requires him to use a walking pole for balance.

"People on the street are now taking THE WALK™, and me, more seriously because 8,000 miles is a pretty significant accomplishment - especially, by a senior citizen and an insulin-dependent diabetic; and no one can take that away. We've stuck with it and an amazing team of people behind me have helped make it happen," he concluded.

Before THE WALK began there wasn't nearly the focus and awareness about diabetes that exists today. Mandell would like to think that his efforts have had some impact on that. Clearly, THE WALK™ has captured the imagination of the public. Mr. Diabetes® has personally talked with tens of thousands of individuals who've shared their personal stories - many with tragic outcomes, but he's also provided a real human face that shows diabetics are neither helpless nor hopeless.

About the Wake Up and Walk Tour

THE WALK™ is a 10,000+ mile epic journey of the perimeter of the United States and is now in its 5th year. Defeat Diabetes Foundation Executive Director, Andrew P. Mandell - Mr. Diabetes®, is the sole walker (guest slots are accepted) -- You may have seen him in his brightly colored safety vest and walking pole being followed by an SUV that serves as support. He's walked through 28 states, crossed 80 major rivers, and walked through 4 time zones (twice!), gone through 20 pairs of walking shoes, and 4 Tour Managers. He has personally met and spoken with over 45,000 individuals one-on-one and been honored with 100 Proclamations by Senators, Congressmen, Governors and Mayors. Through appearances at hospitals, schools and civic organizations, and via media outreach he has reached over 50 million Americans; all to create awareness about an insidious epidemic: diabetes. The Mr. Diabetes Wake Up and Walk® Tour will continue through Virginia, the Carolinas, Georgia and Florida before reaching the finish line in Madeira Beach, Florida sometime in the latter part of 2007.

About Diabetes

Over 21 million people have the disease, and nearly one-third of all diabetics are undiagnosed. Another 54 million people are "pre-diabetics" who are unaware they are in danger of developing the disease. Diabetes comes with a host of severe complications, including adult blindness, amputations, heart attacks, strokes, kidney disease, Alzheimer's and a host of other equally devastating problems. Diabetes causes 215,000 deaths annually in the United States alone. More tragic, 90% of the time, Type 2 Diabetes is PREVENTABLE!

About Defeat Diabetes Foundation

Defeat Diabetes Foundation was established in 1990 and is a 501(c)(3) nonprofit charity. Its mission is to inform, educate and alert the general public, diabetics, pre-diabetics and elected officials about the disease, its prevention and the consequences of undiagnosed and/or poorly managed diabetes. The Foundation provides accurate, up-to-date and practical information on the treatment and self-management of the disease, recommends diabetic-friendly products and services on their website and beneficial information through a free monthly online E-Lerts™ newsletter. They support public information programs, including the KIDD Project which has provided 3 million Free Defeat Diabetes® Screening Test brochures to 5000 schools in all 50 states, the DAN Project in memory of Dan Kerner, which has produced Public Service Announcements and, of course, The Mr. Diabetes Wake Up and Walk® Tour. For information on diabetes, to take the free screening test or obtain additional information visit: www. DefeatDiabetes. org

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Wednesday, July 14, 2010

Study Shows Strength Training Beneficial for Young Athletes

Study Shows Strength Training Beneficial for Young Athletes

Importance of a well-designed, adult supervised strength program emphasized.

Rosemont, IL (Vocus) May 6, 2009

Participating in even a short-duration strength-training program during childhood and especially during adolescence may not only improve one’s body composition, but also increase self-esteem and improve blood lipid profiles, according to a study published in the May/June issue of Sports Health (http://www. SportsHealthJournal. org) A Multidisciplinary Approach.

The most recent research in this area has found that child and pre-adolescent athletes can improve their strength by 30-50 percent after just 8-12 weeks in a strength-training program. Other benefits also include improved bone mineral density and body composition, balance, lipid profiles and self-esteem,” reports co-authors Katherine Stabenow Dahab, MD and Teri Metcalf McCambridge, MD, FAAP from Johns Hopkins Hospital in Baltimore, Maryland.

The study reviewed relevant research, consensus guidelines, and position statements to present a comprehensive review and guidelines for safe and effective youth strength training. The study recommends an individualized program based on age, maturity, and personal goals and objectives of the youth athlete. A comprehensive youth strength-training routine should incorporate:
 Ten to 20 minutes of warm up and cool down (5-10 minutes for each segment)  A variety of resistance types (free weights, weight machines, rubber tubing, and medicine balls)  Training the major muscle groups (chest, shoulders, back, arms, legs, abdomen, and lower back)  A balanced effort between flexion and extension of the upper and lower body joints

“The goal is to perform two to three exercises per muscle group. Start with one to two sets per exercise, with 6 to 15 repetitions in each set,” explains Dahab. “The participant should rest one to three minutes between sets. Appropriate weight should allow 10-15 repetitions to be completed with proper form, some fatigue, but not complete exhaustion.”

In addition, the study suggests that adult supervision is a central part of the strength training program’s success or failure. “Injuries that do occur to the youth athlete are a direct result of lack of supervision, misuse of equipment, lifting inappropriate amounts of weight, or use of improper techniques. It is crucial that a trained professional teach youth athletes proper form, as well as how and when to add weight,” Dahab warns. As with any form of exercise a physician’s clearance is important to obtain and a pre-training physical is recommended.

“The health benefits of strength training far outweigh the potential risks. Strength training, when done correctly, can improve the strength, and overall health of children and adolescents of all athletic abilities. This is especially important in today’s society where childhood obesity rates continue to rise,” Dahab concludes.

Published bimonthly, Sports Health (http://www. SportsHealthJournal. org) is a collaborative publication from the American Orthopaedic Society for Sports Medicine (AOSSM), the American Medical Society for Sports Medicine (AMSSM), the National Athletic Trainers’ Association (NATA), and the Sports Physical Therapy Section (SPTS). Other organizations participating in the publication include the American Academy of Pediatrics and the American Osteopathic Academy of Sports Medicine (AOASM). For more information on this study, please e-mail Lisa Weisenberger at lisa @ aossm. org or visit www. sportshealthjournal. org

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Tuesday, July 13, 2010

New Mode of Surface Transportation for 21st Century: Autoway

New Mode of Surface Transportation for 21st Century: Autoway

Acroscape releases the technical design of Autoway, a new mode of surface transportation for 21st century. Autoway is an advanced autonomous transportation system for passengers and light freights, with a focus on commuting and e-commerce. It offers a comprehensive solution to traffic congestion, oil dependence, air pollution, and traffic safety. The publication of the technical design of Autoway will speed up the worldwide development and adoption of the new transportation system.

Reston, VA (PRWEB) November 15, 2004

Acroscape releases the technical design of Autoway, a new mode of surface transportation for 21st century. Autoway is an advanced autonomous transportation system for passengers and light freights, with a focus on commuting and e-commerce. It offers a comprehensive solution to traffic congestion, oil dependence, air pollution, and traffic safety. The publication of the technical design of Autoway will speed up the worldwide development and adoption of the new transportation system.

“Autoway will make people rethink our strategy to address the transportation challenges,” said Dr. Hengning Wu, president of Acroscape and the inventor of Autoway. The current debate between automobile and mass transit will lead us nowhere. Automobile is the most convenient and comfortable means for passenger transportation at present, but it is also the source of traffic congestion, air pollution, energy shortage, and traffic accidents. “Practically speaking, automobile is very effective for cities with a moderate population density and a moderate total population. If you look at cities in the US with a population less than 750,000 people, traffic conditions are reasonable. The situation of metropolitan areas is another story. For cities with a high population density, such as metropolitan areas in US and many big cities in Asia and Europe, it is a frustrating feeling between passion and hatred, ” Dr. Wu remarked.

Another shortcoming of automobile is that a considerable portion of the population cannot drive. School children are too young to drive and some senior citizens are no longer able to drive safely. As the senior population continues to increase, their transportation needs will become a challenge to the society.

Public transportations like buses, subway and railway trains are no longer convenient for the dispersed, distant and complex urban transportation, and significant government subsidies are often required to sustain the public transportation system. “Mass transit used to be effective and profitable. First, a more efficient transportation means, I mean, automobile became a strong competitor after its mass production. Second, the economic structure of a modern society further tilted the balance in favor of personal transportation. It is time to think outside the box of existing transportation modes,” Dr. Wu explained.

“The invention of Autoway was purely by chance,” Dr. Wu recalled. “One day, while I was thinking about static binding and dynamic binding of the computer language Java, an idea flashed through my head. If we can dynamically bind people together in their commuting trip, we can significantly increase the road capacity. It is like car pool. If you can convince most people to car pool, you can immediately improve the traffic congestion. Of course, car pool is difficult. But if we do it dynamically, we can do it.”

“On retrospect, the binding, or carpool, in Autoway is a totally different concept from the binding in a programming language. This is how cross-linking in knowledge happened in real life, ” Dr. Wu said. In Autoway, we take advantage of the fact that at any given time there are a significant number of people travel in the same direction for at least some sections of their trips. When we use small vehicles, and safely and dynamically couple and decouple the vehicles, we can achieve the same result of carpool. “Although the dynamic binding in Autoway is a different concept, many ideas in internet traffic can be useful in this new mode of surface transportation. Previous knowledge can work in unexpected ways. During the development of the concept of Autoway, my broad engineering background has been very helpful. ” Dr. Wu said.

Autoway uses small, autonomous, electric vehicles for one passenger on a tri-rail guideway, as shown in the attached figure. The guideway is less than three foot wide and it can be constructed as an overhead structure with a minimum impact on existing roads and buildings due to its small space requirements. Autoway can be built with a low cost of 5% of subway. Sitting in an executive chair in your private vehicle, with your favorite music in the background, you are browsing the news over your morning coffee. This would be the commuting experience on Autoway. The only thing you need to know is your destination. It is as easy to operate as the elevator, suitable to all people from school children to senior citizens.

Autoway provides a global solution to traffic related problems: traffic congestion, air pollution, energy shortage, and traffic accidents. Gone are the days of traffic congestion. Autoway provides a high capacity and high-speed (65 mile/hour or 100 km/hour) transportation mode for commuters, with a high standard of convenience, safety, comfort, privacy, and reliability. The lane capacity of above 10,000 people/hr is equivalent to 5 lanes of highway. The fuel efficiency of Autoway is 20 times higher than conventional automobile, or an equivalent of 500 miles per gallon (200 km per liter). In addition, as electricity is used as the power source, many alternative energy sources can be used, including solar energy, wind energy, geothermal energy, hydropower energy, coal, and natural gas. This will significantly reduce energy shortage, oil dependence and air pollution.

As for e-commerce, Autoway provides a cost-effective system for local delivery of light freights. As an automatic system, it is ideally suited to e-commence for businesses and consumers. A distribution center can handle a region with a radius of 100 miles. People can also choose the delivery time.

Autoway is people-friendly. People from school children to senior citizens can easily use it. People from developed countries to developing countries can afford it. Traffic accident is such a major health threat that World Health Day 2004 was dedicated to road safety. According to World Health Organization, every year 1.2 million people were killed and 50 million people injured in road accidents. Autoway will significantly improve traffic safety. First, Autoway will be the safest mode of transportation. For instance, the tri-rail guideway will essentially eliminate de-railing. Second, Autoway provides a safe and convenient alternative and therefore helps to reduce accidents on the highway.

Autoway is environment-friendly. It will significantly reduce air pollution and noise pollution related to traffic. It will spare the surface landscape from erosion related to road construction. As Autoway is typically built as an overhead structure, it will significantly reduce the interference of traffic with wildlife.

Autoway will contribute greatly to our social and economic development. Think about the railway industry in the 19th century and how it transformed the economy. Think about the automobile industry and airline industry in the 20th century and how they changed our personal and business world. Autoway will further extend the physical boundaries of daily human activities and enrich our personal, professional, and cultural experiences.

As a transportation technology for the 21st century, Autoway will bring a lasting economic boom. The economic opportunities range from steel making, manufacturing, computer software/hardware, communication, e-commerce, and construction. Many traditional manufacturing industries in developed countries have suffered a long time of downturn with significant loss of jobs. This new transportation technology will provide the opportunity of prosperity and employment for these industries and affected regions.

“The invention of Autoway is just the first step, a blueprint for a new technology,” Dr. Wu added. “It will take the joint efforts of investors, entrepreneurs, engineers, national and local governments, to make Autoway a reality.” The publication of the technical design of Autoway will speed up the worldwide development and adoption of the new transportation system. Commuting will be no longer a rush in congestion. Cities will be no longer a noisy place with air pollution. We and our children will be able to walk leisurely on the street, breathing the clean air.

About Acroscape: Acroscape is an independent invention business focusing on fundamental technologies. The technical white paper about Autoway is available at http://www. acroscape. com/autowaytech. html (http://www. acroscape. com/autowaytech. html). For more information, please contact Dr. Hengning Wu at (703) 796 1192.

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Monday, July 12, 2010

Planet, Inc. Adds Leading Sandal Maker, Reef to PlanetShoes. com

Planet, Inc. Adds Leading Sandal Maker, Reef to PlanetShoes. com

Planet, Inc. is pleased to announce the addition of Reef, high quality leading sandal footwear maker to the growing list of casual shoes and sandals for sale online at www. planetshoes. com.

Waltham, MA (PRWEB) May 28, 2010

Planet, Inc. is pleased to announce the addition of Reef, high quality leading sandal footwear maker to the growing list of casual shoes and sandals for sale online at www. planetshoes. com.

“We sell a lot of great sandals all spring and summer long to people across the United States, so Reef is a natural fit for both our men’s and women’s sandal categories on PlanetShoes. com. With their commitment to the environment and fair trade collaborations, as well as the outstanding quality of their sandals and shoes, we’re thrilled to have Reef on board with Planet,” said Phil Meynard, President of Planet, Inc.

PlanetShoes. com is currently offering 20 styles of Reef sandals for men and women.

About Reef
Reef is the exotic beach brand with its roots in an authentic surf heritage and a mysterious sensual spirit.

Our purpose is to create innovative, comfortable products through a free-thinking, inspirational and soulful culture.

About Planet, Inc.

Planet, Inc. is an innovative lifestyle shoe retailer dedicated to selling the most comfortable and stylish shoes possible at value prices. Our flagship site found on the web at PlanetShoes. com specializes in active, comfortable, healthy, earth friendly shoes and products with a flare of fashion. Our product lines are ever expanding to bring our customer new fun footwear to choose from. Whether you're an outdoor enthusiast or an eco-friendly fashionista, we strive to offer the selection you want.

We look at affordability and value in pricing our products. Customer service and unique products are our calling card. Contact us directly at 1-888-818-SHOE (7463).

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Saturday, July 10, 2010

New Hope for Ovarian Cancer Patients Seeking Motherhood After Treatment: NY Methodist Experts Discuss Recent Research and Novel Techniques to Help Preserve Fertility

New Hope for Ovarian Cancer Patients Seeking Motherhood After Treatment: NY Methodist Experts Discuss Recent Research and Novel Techniques to Help Preserve Fertility

According to Dr. Katherine Economos, Clinical Associate Professor of Obstetrics & Gynecology at Weill Medical College of Cornell University and Director of the Division of Gynecologic Oncology at New York Methodist Hospital, "With the diagnosis of ovarian cancer in a patient of childbearing age, the most important first-step is to consult with both a gynecologic oncologist and a fertility specialist. It is crucial that these two areas of practice and expertise merge to determine the best course of treatment, each step of the way, that will result in a cancer-free diagnosis and the potential for future fertility and motherhood.

Brooklyn, NY (PRWEB) September 5, 2007

Ovarian cancer has a well-deserved reputation as one of oncology's most devastating diagnoses on several fronts; the disease is challenging to diagnose, difficult to treat, and - until recently - eradicating the cancer also severely limited the patient's chances of becoming pregnant after treatment. However, recent research has uncovered a number of novel techniques that can be used to spare fertility options for younger women with ovarian cancer.

"While the majority of ovarian cancer cases occur in patients over the age of 50, we are seeing more and more women in their 30s and 40s being diagnosed with the disease," explains Dr. Katherine Economos, Clinical Associate Professor of Obstetrics & Gynecology at Weill Medical College of Cornell University and Director of the Division of Gynecologic Oncology at New York Methodist Hospital. "Of course, their first concern is for successful treatment of their cancer," she adds, "But these patients also want viable options for resuming their lives after treatment, and for many this means the chance to have a baby."

Dr. Economos notes that, although ovarian cancer is often caught in its later stages in general, nearly half of all younger women with ovarian cancer are diagnosed with Stage I disease that hasn't yet spread to other tissues. Fortunately, the pace of fertility-sparing research for this group has been brisk. Several studies show that, for some patients, it can be a safe and effective alternative to the full hysterectomy (removal of the uterus, ovaries and fallopian tubes) that is standard protocol in the majority of ovarian cancer cases.

Surgeries and techniques that save patients' options
For example, doctors at Memorial Sloan Kettering Cancer Center showed that, for women diagnosed with early-stage epithelial ovarian cancer (the most common type) confined to just one ovary, retaining both the uterus and the unaffected ovary can preserve normal menstruation and result in subsequent healthy pregnancies. More recently, Texas A&M researchers conducted a retrospective of 71 women diagnosed with ovarian germ cell tumors - a rare cancer of the eggs themselves that is almost exclusively found in teenage girls and young women - and treated with fertility-sparing surgery and a special chemotherapy agent. They found that 62 of the patients were still having menstrual periods, and 24 survivors had given birth to 37 babies.

"Fertility sparing surgery is a tremendous asset for a select group of patients, to help them overcome their cancer and go on to achieve healthy pregnancies," notes Dr. George Kofinas, founder and medical director of the Fertility Institute and chief of the section of Reproductive Endocrinology and Infertility at New York Methodist Hospital. "Yet, there are also women diagnosed in the early stages of ovarian cancer for whom this surgery is not feasible because both ovaries and/or the fallopian tubes must be removed," Dr. Kofinas continues. "Other options may be available, however, that can accomplish the same goal of post-treatment fertility." They include:
Embryo Freezing: In-Vitro Fertilization has been used for nearly 25 years to assist infertile couples in having a baby. The process involves harvesting eggs from the ovaries, fertilizing them with the partner's (or a donor's) sperm, and cryopreserving the embryo. This procedure can take up to six weeks to complete, and can only be done if treatment can be delayed for that amount of time.

Cryopreservation of Unfertilized Eggs: Patients without partners who do not wish to use sperm donors can still go through an IVF cycle and freeze unfertilized eggs. Unfortunately, freezing unfertilized eggs is still relatively new and has much lower success rate than IVF, with about 100 babies born worldwide as a result of egg freezing. This process also takes up to six weeks, delaying cancer treatment.

Cryopreservation of Ovaries: Another promising option which is also an area of active research is cryopreservation of ovarian tissue. Theoretically, it's the ideal solution, as it can be done immediately without delaying treatment. A piece of ovary in a young woman contains hundreds if not thousands of eggs, and although only one successful pregnancy has ever been reported as a result of ovarian tissue freezing, it may become more successful in the future. In addition, reintroduction of the ovarian tissue may also restore normal hormone function in younger women. The concern, of course, is that this may also reintroduce some rogue cancer cells that could cause disease recurrence.

With the diagnosis of ovarian cancer in a patient of childbearing age, Drs. Economos and Kofinas agree that the most important first-step is to consult with both a gynecologic oncologist and a fertility specialist. "It is crucial that these two areas of practice and expertise merge to determine the best course of treatment, each step of the way, that will result in a cancer-free diagnosis and the potential for future fertility and motherhood," Dr. Economos concludes.

Ovarian Cancer Facts:
An estimated 20,000 American women will be diagnosed with ovarian cancer in the U. S. this year; more than 15,000 will die of the disease.

Ovarian cancer is the fifth leading cause of cancer death among American women

90% of women diagnosed with Stage I ovarian carcinoma reach 5-year survival, compared with only 20% of those diagnosed when the disease is in stage 3 or 4.

Risk factors include having a family history of the disease, never having taken the birth control pill, never having had children, infertility, early menstruation and late menopause

Symptoms of ovarian cancer are generic and mild, and often mimic symptoms of dozens of other maladies; they include bloating, abdominal discomfort, constipation, nausea, fever, fatigue and/or frequent urination

BIOS:
Dr. Katherine Economos practices Gynecological Oncology and Obstetrics & Gynecology in Brooklyn, New York at New York Methodist Hospital. Dr. Economos is a Clinical Associate Professor of Obstetrics & Gynecology at Weill Medical College of Cornell University and Director, Division of Gynecologic Oncology at New York Methodist Hospital.

Dr. George D. Kofinas, MD is the founder and medical director of the Fertility Institute and chief of the section of Reproductive Endocrinology and Infertility at New York Methodist Hospital. A diplomat of the American Board of Obstetrics and Gynecology, he is board certified in Obstetrics and Gynecology as well as Reproductive Endocrinology and Infertility. Dr. Kofinas is a fellow of the American College of Obstetrics and Gynecology, and an active member of the American Society of Reproductive Medicine, the Society of Assisted Reproductive Technology (SART), the Society of Reproductive Endocrinology and Infertility, the Society of Laparoendoscopic surgeons, the Association of Professors in Gynecology and Obstetrics (APGO) and the American Medical Association.

More information about Dr. Economos, Dr. Kofinas, and the reproductive endocrinology/infertility and gynecologic oncology programs at NYM can be found at www. nym. org.

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