Keep the Ads ÂBackÂ Where they Belong!
The take-home message from a recent Instant Poll sponsored by The Science Advisory Board is that scientists and allied health professionals prefer that advertisements be relegated to the back of the publications they read.
(PRWEB) July 25, 2003
ARLINGTON, VA Â July 23, 2003 Â The take-home message from a recent Instant Poll sponsored by The Science Advisory Board is that scientists and allied health professionals prefer that advertisements be relegated to the back of the publications they read. Of the 1,340 participants in the poll, 40% would like to see a special section in the back of journals, magazines and newspapers that contains advertisements. In contrast, only 24% of those surveyed would like the status quo to remain and believe that advertisements should be distributed throughout the publication. The remainder, 10%, would like advertisements to be located in the front of publications.
ÂGiven how busy most scientists and health care professionals are these days, most have very limited time to keep abreast of their fieldÂs developments as cited in the literature,Â claims Tamara Zemlo, Ph. D., MPH, Director of Scientific and Medical Communications for The Science Advisory Board, Âtherefore, when they do have some spare minutes to catch up on a few articles, they donÂt appreciate being distracted by advertisements.Â Instead members of The Science Advisory Board indicate that they would like a special advertising section that they could peruse at their leisure. Not only is the fact that it would be placed in an unobtrusive location attractive to them, but also grouping all the advertisements together Â possibly by product or instrument category Â would make it a convenient resource.
ABOUT THE SCIENCE ADVISORY BOARD
The Science Advisory Board is an online panel of more than 15,700 scientists, physicians and other life science and medical professionals from 62 countries. By convening electronically, Science Advisory Board members participate in online studies to voice their opinions on issues that directly affect the evolution and development of the tools and techniques of their professions. The Science Advisory Board is currently conducting ongoing studies in other exciting areas of the life sciences. Scientists can contribute their own views on the tools and techniques of their field by participating at http://www. scienceboard. net (http://www. scienceboard. net). The Science Advisory Board was organized in 1997 by BioInformatics, LLC (http://www. gene2drug. com (http://www. gene2drug. com)), a research and consulting firm located in Arlington, VA.
Dr. Tamara Zemlo
Director, Scientific & Medical Communications
The Science Advisory Board
2111 Wilson Blvd, Suite 250
Arlington, VA 22201
703.778.3080 x25 phone
T. zemlo@scienceboard. net
Http://www. scienceboard. net (http://www. scienceboard. net)