Monday, December 27, 2010

Ruder Finn’s Helen Shelton Awarded Ebony’s 2006 Outstanding Woman in Communications

Ruder Finn’s Helen Shelton Awarded Ebony’s 2006 Outstanding Woman in Communications

Ruder Finn announced today that Helen C. Shelton is the recipient of the Outstanding Woman in Communications Award in Public Relations by Ebony Magazine, the nation’s leading news source for the African American community. Ms. Shelton will receive the award on Thursday, May 4 at an awards luncheon to be held in the Grand Ballroom of New York’s Hilton Hotel.

NEW YORK (PRWEB) April 27, 2006

Ruder Finn announced today that Helen C. Shelton is the recipient of the Outstanding Woman in Communications Award in Public Relations by Ebony Magazine, the nation’s leading news source for the African American community. Ms. Shelton will receive the award on Thursday, May 4 at an awards luncheon to be held in the Grand Ballroom of New York’s Hilton Hotel.

Ms. Shelton is an Executive Vice President at Ruder Finn Arts & Communication Counselor, (RF A&CC), the nation’s oldest and largest agency specializing in arts and entertainment marketing and public relations. As the first, youngest and only African American Executive Vice President in the 50-year history of RF A&CC, Ms. Shelton is a communications strategist responsible for the creation of national and international public relations and sponsorship programs for Fortune 500 companies, as well as non-profit cultural and social service organizations. A consummate and multi-faceted communications professional, Ms. Shelton has particular expertise in arts and entertainment marketing and promotion, sponsorship development, event planning, corporate communication, product publicity and public affairs.

At RF A&CC, Ms. Shelton has developed communications campaigns and sponsorship programs for leading brands in the spirits and wine industry, including Seagram’s Gin, the award-winning Seagram’s Vodka, Martell Cognac, Chivas Regal and the red wine portfolio of Robert Mondavi. Her work in the urban entertainment marketing and communications field includes managing and overseeing national public relations and promotions in support of the annual Seagram’s Gin Live concert tour, which has presented artists such as Mary J. Blige, Jaheim, Tweet, Li’l Mo, Carl Thomas and many others over the last seven years. In this capacity, Ms. Shelton and her team have generated billions of media impressions in support of the tour and created successful strategic partnerships with several major broadcast and print media outlets. For General Motors, Helen developed a media relations campaign around GM’s sponsorship of the landmark exhibition and multi-city tour of “The Wreck of the Henrietta Marie,” a British slave ship that ran aground off the coast of Florida in the mid 19th-century. She also created a Black Music Month initiative for Target Stores; and national radio promotional campaigns for many other corporations.

Ms. Shelton also provides strategic communications counsel to many other corporations, having launched successful initiatives for KFC, The Chase Manhattan Corporation, UBS, Condé Nast Publications, Audi of America and Novartis. Among the major cultural institutions Ms. Shelton has developed media relations campaigns for are El Museo del Barrio in New York City; the Getty Center in Los Angeles; the Art Institute of Chicago; Millennium Park, also in Chicago; the Newseum, which opened in Washington, DC as the world’s first interactive museum of news; and, the Japanese American National Museum, in Los Angeles.

In the area of public affairs, Ms. Shelton held an appointed position at the City of Chicago’s Department of Cultural Affairs, where she worked closely with the Commissioner and Mayor to promote the city’s vast civic program in support of the arts. She also served as Director of Public Affairs for the Human Resources Development Institute, Chicago’s largest health and human services agency. Ms. Shelton has also held promotions and public relations positions at Seventeen Magazine and WRKS-FM Radio in New York.

“Ebony Magazine is the gold standard for us all, and I am so humbled and honored to be recognized by this stalwart and steadfast organization that has served our community for sixty years,” says Ms. Shelton. “The legacy and vision of Mr. John H. Johnson is a constant source of inspiration and pride to me both professionally and personally. In times of challenge and triumph, I often look to that legacy and vision for both strength and guidance.”

Helen Shelton began her career in public relations as an Executive Trainee at Ruder Finn. A graduate of Dartmouth College, where she double majored in art history and government, Ms. Shelton holds an M. S. degree in journalism and communication from Boston University’s College of Communication, having received a full academic scholarship from RKO General, Inc.

A proponent of literacy and education, Ms. Shelton serves on the Board of Directors of ReadNet, Inc., the Board of Directors of The Support Network, Inc., and is a charter member of the Pi Theta chapter of the national social service sorority, Delta Sigma Theta, Inc. Ms. Shelton is a 2004 recipient of The Network Journal’s “40 Under 40” Award. Fluent in Italian, Ms. Shelton resides in New York City, where she enjoys foreign films and language study.

About Ruder Finn

Ruder Finn is a leading independent communications, counseling and marketing services agency with 55 years' experience. The Ruder Finn Group maintains offices in Boston, Chicago, Los Angeles, New York, San Francisco, Washington, London, Paris, Jerusalem, Asia/Pacific: Beijing, Guangzhou, Hong Kong, Shanghai, Singapore and Sydney, Australia. The agency also works with leading independent affiliates in major markets throughout North America, Europe and Latin America. The agency serves the global and local communications needs of 250 corporations and nonprofit organizations.

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