River Network, Busch Beer Conservation Partnership Protects Northwest Rivers
River Network and Busch beer are partnering to protect rivers in Oregon and Washington. As environmental concerns continue to rise, it becomes increasingly important to maintain the health of the region's rivers, which are a major source of water for drinking, industry, agriculture, recreation and fish and wildlife habitat. To celebrate outdoor recreation on our rivers, River Network and Busch beer will award 12 lucky winners with rafting adventure trips. As part of this partnership, River Network will also award a $5,000 grant to a conservation organization working to protect rivers in the Northwest.
Portland, Ore. (PRWEB) July 15, 2009
For the fourth consecutive year, River Network and Busch beer are partnering to protect rivers in Oregon and Washington. As environmental concerns continue to rise, it becomes increasingly important to maintain the health of the region's rivers, which are a major source of water for drinking, industry, agriculture, recreation and fish and wildlife habitat. With a grant from Busch beer, River Network will provide services and technical training to nearly 100 grassroots organizations in the Northwest to help improve local water protection and restoration efforts in hundreds of communities in both states.
To celebrate outdoor recreation on our rivers, River Network and Busch beer will award 12 lucky winners with rafting adventure trips on the Wenatchee and White Salmon rivers in Washington, and the Deschutes and Upper Klamath rivers in Oregon, plus offer a guided fishing trip on the Columbia River. From now through August 15, 2008, adults 21 and older may register online for a chance to win these premium Northwest adventures (http://www. buschwhitewater. com). Anheuser-Busch wholesalers and retailers throughout both states are supporting the program with Busch in-store displays that direct adult consumers to the web site to register.
As part of this partnership, River Network will also award a $5,000 grant to a conservation organization working to protect rivers in the Northwest. The winning group will be decided by online voting. Anyone can vote for a favorite or local group (http://www. rivernetwork. org/news/win-river-trip-and-vote-5000).
When people drink water from a river or reservoir, pull a fish or two from their favorite fishing hole or enjoy a river float on a hot summer day, they might not give much thought to the challenges communities face to protect these resources.
"River Network believes that strong community-based groups are our best opportunity to protect and restore our rivers, lakes, streams, estuaries and watersheds," says Ezra Milchman, president and CEO of River Network. "We are grateful that Anheuser-Busch and Busch beer continue their support to help preserve our precious waters for all people, wildlife and future generations, and we strongly believe this financial investment will pay great long-term dividends to the citizens of Oregon and Washington."
"We are pleased to work with River Network to create awareness about the importance of protecting our water resources and particularly proud to support community-based projects on these amazing rivers," said Charlie Hodges, Busch beer product manager for Anheuser-Busch, Inc. "For more than 100 years, our company has had a rich tradition of protecting the environment, including our water resources, so that future generations will be able to enjoy them just as we do."
About River Network
For 20 years, River Network has provided organizational, technical and networking assistance to people working for watershed protection at the local, state and regional levels. In addition, River Network serves as a catalyst and coordinator for major projects, such as this one, that require national leadership and collaboration among widely separated organizations and agencies. With more than 700 partner groups in all 50 states and beyond, River Network is helping build a powerful new watershed protection movement in the United States. To learn more about River Network, visit http://www. rivernetwork. org (http://www. rivernetwork. org).
Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 49.2 percent share of U. S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired Global Companies list in 2009. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit http://www. anheuser-busch. com (http://www. anheuser-busch. com).
For additional information on this partnership, or to schedule an interview with River Network, please call Matt Burke at 503-542-8383.