Tuesday, May 3, 2011

Pharma & Healthcare Marketing To Boomer Women Session Highlights M2W®–HC™

Pharma & Healthcare Marketing To Boomer Women Session Highlights M2W®–HC™

Boomer women are critical health decision makers for the extended family unit, according to Laurel Kennedy, president of Age Lessons and author of The Daughter Trap. Kennedy will be teaching marketing execs how to build sales with that key cohort at the 2nd annual M2W®-HC™ — Marketing Pharma & Healthcare to Women Conference, November 16 & 17 at the Chicago Cultural Center.

Chicago, IL (PRWEB) August 12, 2010

“Boomer women are key influentials who hold the purse strings for multiple households: their own, their adult children, and their aging parents. They can revive or flatline a brand. My session will show marketers how to get into their heads and wallets” said Laurel Kennedy, president of Age Lessons and author of The Daughter Trap. Kennedy will be appearing at the 2nd annual M2W®-HC™ — Marketing Pharma & Healthcare to Women Conference, www. m2w-hc. com, Nov. 16 & 17, Chicago Cultural Center.

“Boomer women,” Kennedy explained “are critical health decision makers for the extended family unit. Now they’re adding elder care responsibilities to a schedule already over-booked with child care duties, career pressure, partner needs, personal development and domestic chores. In my presentation ‘Six Secrets to Reaching Boomer Women: Help Them Help Themselves (http://www. m2w-hc. com/sessions. html#KennedySession)’, marketers will discover how to identify boomer women’s lifestage needs and then tailor products, services, media and marketing to meet the challenges they face daily.”

“M2W®–HC™ is attended by brand marketing teams and execs from leading pharma and healthcare marketers (http://www. m2w-hc. com/get_connected. html),” explained Nan McCann, M2W®–HC™ Chair. “We’ve had attendance from a really broad range of brands including Microsoft Health Solutions, AARP, Kraft, GlaxoSmithKline, Brigham & Women’s, Clorox and Sanofi-aventis, just to name a very few.”

“Every aspect of the consumer pharma and healthcare marketing community realizes that women are the primary decision makers (http://www. m2w-hc. com/fast_facts. html) for almost every aspect of their business. From childcare and eldercare, to OTC pharmaceuticals, hospitalization and insurance, women are responsible for almost all the decision making. For example, according to Tom Peters, they make 93% of all OTC pharma decisions.”

“Through compelling case studies, research, and how-to sessions,” McCann added, “M2W®–HC™ helps brands navigate this new communication environment, sharpen their marketing skills, improve their efficiency and escalate their ROI with their most important customers. This conference is an imperative for anyone in the health, wellness and pharma category who wants to succeed, because women are the key.”

M2W®–HC™ is sponsored by (http://www. m2w-hc. com/sponsors. html) Associate Sponsors: imc2, Ketchum, Draftfcb, Aetna, Pink Tank, PMP, Healthy Advice Networks. Affiliate Sponsors: The Center for Medicine in the Public Interest, WomenHeart, American Cancer Society, Look Good … Feel Better, Go Red For Women. Showcase Sponsors: Pentel, Get Healthy Promos. com, Carolina Pad, e-Healthcare Solutions. Media Sponsor: Today’s Chicago Woman. Video Journalism Resource: SNiPPiES.

For conference schedule and information: www. m2w-hc. com or 860.724.2649 x11. M2W®–HC™ is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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